The Power of Micro-Influencers and How to Attract Brand Partners w/ Julianne Fraser

Let’s face it - the landscape of the influencer industry is constantly changing. As a newer industry, influencers of all sizes are forced to navigate this field by rolling with the punches. In today’s episode, I’m joined by Julianne Fraser, founder and CEO of Dialogue New York, which is a digital marketing consultancy with an emphasis on influencer marketing. Their mission is to connect brands with aligned creators as a means of fostering meaningful dialogues that truly resonate with consumers.

Julianne and I dive into a conversation all about the shifting landscape of the influencer industry and what this all means. We discuss how the power is shifting into the hands of micro-influencers, how to position yourself and your page to attract brand partnerships, and the nitty-gritty details of building a business from the ground up. 

Time Stamps:

Why is there such a misconception about influencers?

How Julianne’s past experience inspired her to start Dialogue New York

First steps to creating an agency

Setting boundaries and creating space between work and yourself

Shifting the power into the hands of micro-influencers

The importance of showing up as yourself

How TikTok and Reels have changed the landscape of brand partnerships

How to position yourself to attract brand partnerships

Julianne’s tips for setting boundaries with social media

Resources:

Dialogue NYC’s Website: https://www.dialoguenyc.com/ 

Instagram: https://www.instagram.com/dialoguenyc/