Interact

Josh Haynam
  • 4,8 (12)
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Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.

  1. Authenticity Meets Strategy: Building Quizzes That Convert with Audrey Saccone

    HÁ 5 DIAS

    Authenticity Meets Strategy: Building Quizzes That Convert with Audrey Saccone

    In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Audrey Saccone, founder, strategist, and digital marketing expert, to explore the powerful role quizzes play in driving audience engagement and business growth. Audrey shares her insights on how quizzes create personalized experiences that build trust, deepen connections, and increase conversions across industries. From leveraging AI for smarter personalization to designing quiz results that resonate, this conversation unpacks the strategies behind creating quizzes that actually work. Josh and Audrey also dive into the importance of authentic storytelling in marketing and why blending frameworks with personal experiences leads to stronger connections with your audience. You’ll learn practical tips on testing, iterating, and optimizing quizzes, plus how to use them as part of a broader marketing strategy to attract, engage, and convert the right people. Whether you’re a creator, entrepreneur, or marketer, this episode will give you a fresh perspective on how quizzes can transform your approach to audience engagement and growth. Learn more: https://audreysaccone.com/

    21min
  2. How Cyn Meyer Uses Quizzes to Engage and Grow Her Audience

    22 DE AGO.

    How Cyn Meyer Uses Quizzes to Engage and Grow Her Audience

    In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Cyn Meyer, founder of Second Wind Movement, to explore how she’s used quizzes as an intentional, long-game marketing tool to build connection and drive engagement. With over 20 years of experience in marketing, Cyn shares the evolution of her content strategy, from early blogging to creating a highly personalized quiz designed to guide older adults toward purposeful, fulfilling retirement. She unpacks how emotional insight, behavioral patterns, and quiz data come together to create more meaningful experiences for her audience. Josh and Cyn also dive into what it means to play the long game in content creation, including how to adapt to algorithm shifts, generate audience-informed content ideas, and balance automation with authenticity. Whether you’re creating for a niche audience or thinking about launching your first quiz, this conversation offers both strategic depth and practical advice for building a brand that lasts. Learn more: https://secondwindmovement.com/ Take the Quiz: What's your Retirement Purpose?

    23min
  3. Psychology Meets Quiz Marketing: Charlotte Grimmel’s Interactive Approach

    15 DE AGO.

    Psychology Meets Quiz Marketing: Charlotte Grimmel’s Interactive Approach

    In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Charlotte Grimmel, founder of The Mind Friend, to explore how psychology and quizzes intersect to create deeply engaging marketing experiences. Charlotte shares her process for crafting personalized quizzes that don’t just attract leads, they provoke emotion, build trust, and offer meaningful insights into a person’s mindset and behavior. They discuss how understanding audience psychology can elevate content strategy and why emotional resonance is a key driver of connection in today’s saturated market. Josh and Charlotte also dig into the tech stack behind interactive marketing, the power of polarizing content on social media, and how to strike the right balance between creative hooks and authentic messaging. Whether you're looking to build community, generate leads, or deepen your impact, this episode is packed with perspective-shifting ideas on using quizzes as a tool for both transformation and connection. Learn more: https://themindfriend.net/ Take the Quiz: Discover your hidden success blocker

    38min
  4. The Launch Collaborative Approach to Quiz Funnels That Convert with Jessica Walther

    8 DE AGO.

    The Launch Collaborative Approach to Quiz Funnels That Convert with Jessica Walther

    In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Jessica Walther, founder of The Launch Collaborative, to explore how quiz funnels are transforming the way wellness practitioners and service providers attract and convert leads. Jessica breaks down her signature approach to using quizzes for segmentation, simplifying marketing strategies, and building genuine connections with potential clients, without adding stress to the process. They dive into the power of personalization, how tailored email sequences nurture trust over time, and why even the busiest solopreneurs can benefit from having a “sales assistant” in the form of a well-built quiz funnel. Jessica also shares insights on overcoming ROI hesitations, the role of video in deepening engagement, and the key trends she’s seeing in quiz marketing today. If you’re looking to turn leads into long-term clients with less overwhelm, this episode is packed with practical advice and inspiration. Learn more: https://www.thelaunchcollaborative.com/

    21min
  5. Creating Interactive Content That Engages Ideal Audiences with Sarah Goff-Dupont

    1 DE AGO.

    Creating Interactive Content That Engages Ideal Audiences with Sarah Goff-Dupont

    In this episode of the Quiz Marketing Podcast, Josh Haynam is joined by Sarah Goff-Dupont, brand storyteller, content strategist, and unapologetic word nerd, for a deep dive into the power of interactive content. From quizzes and decision trees to flow charts and assessments, Sarah shares how thoughtfully designed experiences can elevate engagement and make content feel more human. They discuss what it takes to stand out in a sea of sameness, the role of AI in shaping modern strategies, and why user experience is the foundation of any effective interactive piece. Sarah also brings her signature wit and insight to topics like content differentiation, purposeful storytelling, and how to craft for a specific audience without losing personality. Whether you're a marketer, writer, or strategist looking to boost your content’s impact, this conversation offers smart, actionable takeaways with real-world experiences.

    56min
  6. Quizzes that Convert: Tayler Cusick-Hollman on SaaS Lead Magnets

    25 DE JUL.

    Quizzes that Convert: Tayler Cusick-Hollman on SaaS Lead Magnets

    In this episode of the Quiz Marketing Podcast, Josh Haynam chats with Tayler Cusick-Hollman, Co-Founder of Enji, about how quizzes can become powerful lead magnets for SaaS companies. Tayler shares her insights on using quizzes to uncover customer pain points and guide prospects toward the right solutions—building trust and boosting engagement along the way. They dig into the psychology behind why quizzes work, how they help customers become problem-aware, and why authentic communication is key to earning loyalty in a skeptical market. Josh and Tayler also explore how to balance data-driven marketing with genuine human insight, tailoring quiz content to different customer personas for maximum impact. If you’ve ever wondered how a simple quiz can spark real conversations, deliver meaningful value, and convert leads into loyal customers, this episode will give you plenty of practical ideas to try in your own SaaS or service business. Learn more about Enji: https://www.enji.co/

    37min
  7. Scaling Conversations: Bri Jones on Quizzes & Human Marketing

    18 DE JUL.

    Scaling Conversations: Bri Jones on Quizzes & Human Marketing

    In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Bri Jones, Head of Marketing at Stitch, to explore how interactive content — especially quizzes — can scale meaningful conversations in a noisy digital world. Bri shares how Stitch uses quizzes to deliver genuine value to clients without putting up gates or barriers, building trust and brand loyalty along the way. She breaks down why aligning content with real client needs is the secret to staying relevant and why clear, engaging quizzes are one of the best ways to do it. Josh and Bri dive into Stitch’s collaborative culture, where everyone plays a role in crafting marketing that feels human and personal — even as AI becomes part of the mix. They talk about balancing automation with authenticity, listening to feedback, and keeping a people-first mindset at the heart of every campaign. If you’re curious about scaling your message and your connection at the same time, this episode is packed with fresh ideas you can put into practice. Learn more about Stitch: https://www.stitch.cx/

    31min
  8. Root Causes Made Simple: Jennifer Brand’s Skin Health Quiz

    11 DE JUL.

    Root Causes Made Simple: Jennifer Brand’s Skin Health Quiz

    In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Jennifer Brand, a clinical nutritionist who’s transforming how parents approach chronic skin issues in children. Jennifer shares the story behind her innovative quiz — an interactive tool designed to help parents uncover the hidden triggers behind persistent rashes and skin conditions. Instead of masking symptoms with creams and quick fixes, Jennifer explains how her quiz educates families about the gut-skin connection and empowers them to take actionable steps toward lasting healing. Together, Josh and Jennifer dive into how creating a clear, engaging quiz has boosted audience trust, improved client results, and streamlined Jennifer’s business model. You’ll hear about the challenges she faced balancing depth and simplicity, the power of interactive learning, and why quizzes are such an effective way to build connection and clarity. If you’re curious about using quizzes to educate, engage, and genuinely help your audience — this conversation is packed with insights you won’t want to miss. Learn more: https://www.jennifercarynbrandnutrition.com/ Take the Quiz: https://quiz.tryinteract.com/#/67f691c9c7c78d00158e7733

    27min
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Sobre

Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.

Informações

  • Criado por
    Josh Haynam
  • Anos de atividade
    2020 - 2025
  • Episódios
    39
  • Classificação
    Livre
  • Copyright
    © 2025 The Quiz Collective, Inc
  • Site do podcast
    Interact