Growth Digger

Taran Nandha
Growth Digger

Welcome to Growth Digger, a podcast by Growth Natives where we explore how brands and people can thrive through inclusive growth driven by digital transformation, innovation, and creativity. As a trusted marketing and customer engagement agency, we combine cutting-edge technology with a passion to deliver exceptional digital experiences. Join us to learn how fast-paced brands can elevate their growth story while fostering diverse, inclusive environments for excellence.

  1. ٢١ رجب

    Sustaining Uniqueness: A Guide to Avoiding Commoditization in Business

    In this episode of Growth Digger, Taran is joined by Barry Labov, founder of Labov Marketing and author of the bestselling book, The Power of Differentiation: Win Hearts, Minds, and Market Share. Barry shares his insights on how businesses can uncover and celebrate their uniqueness to achieve remarkable growth and differentiation. From turning a commodity-focused company into an industry leader to fostering employee and client loyalty, Barry’s expertise shines as he unpacks the five-step differentiation process. Discover how to create a strong brand identity, avoid commoditization, and say “no” to the wrong clients while building an army of brand advocates. Barry also offers practical advice for businesses of all sizes to sustain their unique value propositions over time and avoid falling into the trap of being “just another company.” Key Topics Discussed: What differentiation means and why it’s crucial for businessesA transformative case study with SDI La Farga, rebranding as "Copperworks"The five-step differentiation processThe importance of saying “no” to clients who don’t align with your brandBest practices for sustaining differentiation over timeStories of companies that identified and celebrated their unique value Stay tuned for more growth-focused insights on Growth Digger. Don’t forget to rate, review, and share this episode with your network!

    ١٨ من الدقائق

حول

Welcome to Growth Digger, a podcast by Growth Natives where we explore how brands and people can thrive through inclusive growth driven by digital transformation, innovation, and creativity. As a trusted marketing and customer engagement agency, we combine cutting-edge technology with a passion to deliver exceptional digital experiences. Join us to learn how fast-paced brands can elevate their growth story while fostering diverse, inclusive environments for excellence.

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