How AI Is Transforming PDFs Into Interactive Experiences with Alex Shevelenko

Why do your best ideas lose their impact once they leave the room? You spend weeks building a killer presentation, pitch deck, or white paper, only to have it flattened into a static PDF that gets ignored, skimmed, or lost in inboxes. What if instead, your content came alive, pulling your audience into an experience as dynamic as the conversations you wish you could have with them? 

In this episode of B2B Growth Blueprint, host Mark Osborne sits down with Alex Shevelenko, co-founder and CEO of RELAYTO. With a career spanning leadership at Salesforce and SuccessFactors (acquired by SAP for $3.4B), and as the mind behind the world’s first AI-powered experience platform, Alex is uniquely positioned to show why PDFs are holding companies back and what the future of interactive, AI-driven content looks like. His passion for transforming static communication into immersive experiences has made him a leader in the future of B2B engagement. 

If you’ve ever wondered how to keep your audience’s attention, scale your founder’s passion, and compete with bigger players without getting lost in the noise, this episode will open your eyes to what’s possible. 

Quotes: 

• “You’re competing for attention. A PDF is a black hole. If you’re lucky, they skim it.” 

• “A single interactive document can outperform an entire B2B website visit.” 

• “Generative AI creates content. Regenerative AI creates content that adapts to your audience.” 

• “The future isn’t about replacing PDFs, it’s about transforming them into experiences.” 

Takeaways: 

1. Stop treating PDFs as the final step—make them interactive experiences that build engagement. 

1.  Use AI to remove the burden of design and create professional, immersive content at scale. 

1.  Think of your audience as explorers. Let them navigate content like Netflix, not a static brochure. 

1. Start small by uploading one PDF, then expand to hubs that transform your entire content library. 

Conclusion: Transforming content requires more than great design, it demands smarter systems that scale engagement. By leveraging AI and interactive experiences, business leaders can move beyond static PDFs, capture real attention, and create communication that adapts and grows with their audience. This shift turns every piece of content into a tool for sustainable impact and lasting connection. 

Links Mentioned: Guest Links: Website: RELAYTO: https://www.relayto.com