Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
  • 4.5(24개의 평가)
  • 비즈니스 뉴스
  • 매주 업데이트
Ad Age Marketer's Brief

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

  1. 4일 전

    How marketers responded to 2024's biggest social trends

    Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

    27분

  2. 12월 11일

    What marketers need to know about branding AI tools effectively

    Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services

    22분

  3. 12월 4일

    How the NAACP is renewing support for racial justice

    Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date

    18분

  4. 11월 27일

    Poshmark’s CMO on recent seller backlash and live shopping

    Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

    24분

  5. 11월 20일

    How Alloy Women’s Health is removing stigmas around menopause

    Four-year-old brand strives to bridge the communication gap around female-focused health care

    21분

  6. 11월 18일 · 보너스

    How focusing on the movable middles fuels short-term growth and long-term sustainability

    TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people

    15분

  7. 11월 13일

    How Puma’s new senior VP of marketing is building the brand

    Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna

    21분

  8. 11월 6일

    Getting the most from your ad agency

    Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

    21분
모두 보기(302개)

4.5
최고 5점
24개의 평가

소개

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

정보

  • 제작진
    E.J. Schultz & Adrianne Pasquarelli
  • 방송 연도
    2019년 - 2024년
  • 에피소드
    302
  • 등급
    전체 연령 사용가
  • 저작권
    © 2019
  • 웹사이트 보기
    Ad Age Marketer's Brief

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