23 episodes

On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.

How Brands Are Built How Brands Are Built

    • Business
    • 4.9, 27 Ratings

On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.

Customer Reviews

4.9 out of 5
27 Ratings

27 Ratings

Tim cocoa ,

Helped me name my Business

The professional advice and free naming guide were essential tools as I went through the naming process for my business for the very first time. Knowing the basics and understanding how the Pro’s do it we’re incredibly helpful. Looking forward to Season 3!

Alex Pedersen ,

Jammed with golden nuggets every time

I’ve listened to this podcast since the beginning, and always come away feeling smarter and holding a fresh perspective. The guests are varied and universally excellent, as is the interviewing.

Ralston Vaz ,

Delightfully as advertised.

The title of the series makes good on its promise, and I love that. Rob, the host, digs into the nuanced details of how established brand builders actually go about their work. His conversations include all the how and why questions listeners would likely be asking of each guest at just the right times. So far, I’ve learned and relearned things in the first two seasons that have begun to sharpen my approach as a brand builder myself – and I’ve been at this for 18 years.

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