Intuitive Art Sales with Jessica Craddock

The Artist Market Co.
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  • VISUAL ARTS
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Intuitive Art Sales with Jessica Craddock

This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work, life balance.

  1. Revive Your Spark E85

    07/21/2024

    Revive Your Spark E85

    Ep85 – Recently, I started feeling off but couldn’t pinpoint why. Within a short period of time, I was experiencing anxiety attacks and knew I had to call the doctor. After consulting with my regular doctor, naturopath and therapist, I’m starting to feel better, but it’s made me question how much I’ve been doing. After taking time to reassess, I’ve realized I need to cut way back. I feel my mission is too important to completely take the summer off, so, instead, I’m scaling back my efforts to 20%. In this process, I’ve decided to rebuild that 20% from scratch.   I know I’m not alone because so many artists have shared with me that they are overwhelmed or burnt out. Just like me, they can’t keep up their current pace. Something has to change. So, part of that 20% is determining how to help this amazing community of artists. What I’ve been teaching for the past several years is incredibly valuable, and I don’t want to give it up, so I’ve been working on a simplified version that not only teaches you how to have a distinctive voice but how to simplify your own art career and revive your spark.  Listen in to learn more about my upcoming workshop series and why you don’t want to miss it! >> To register for the Revive Your Spark Workshops, click here: https://theartistmarket.co/spark-workshops/ >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> Visit Jessica’s website at www.TheArtistMarket.co >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

    9 min
  2. “Do I need to create a stronger online presence to reach my art business goals?” - Agnes Russo E84

    06/23/2024

    “Do I need to create a stronger online presence to reach my art business goals?” - Agnes Russo E84

    Ep84 – Agnes Russo is a contemporary abstract artist living in Dallas, Texas. Her art is an invitation to stop, relax and recharge in this crazy, busy life. She uses a loose technique with water and acrylics that allows the art to reveal it’s own story of peace and serenity. This past year has been an eye-opening experience for Agnes. She has developed a deeper understanding of what she wants to express with her art, and she has been able to use this understanding to connect with more buyers, especially at in-person events. However, Agnes is trying to have a stronger online presence and is looking to bridge the significant gap between her online sales and her in-person events. She knows social media can be a useful tool for artists, but she struggles to allow herself to be vulnerable with her audience after a difficult online experience. Listen in as we get to the heart of what Agnes really wants and discuss the best way for her to get there. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES

    43 min
  3. “What art sales strategy can I use to boost my revenue?” - Jessica Singerman E83

    06/16/2024

    “What art sales strategy can I use to boost my revenue?” - Jessica Singerman E83

    Ep83 – Jessica Singerman is a multidisciplinary artist and an outdoor athlete whose work is highly informed by the time she spends outdoors. Her work is all about connecting with people in that slower space and taking responsibility for the changes in the environment. Two years ago, Jessica took a full-time teaching position in the school of film at a local university, a change that greatly impacted her art business. While she loved her teaching job, the additional income lessened the pressure to sell her work, and that lack of pressure had a two-faceted effect. On the one hand, the amount of work Jessica sold was greatly reduced, and that meant that her studio was filling up with unsold pieces. On the other hand, she was able to give herself some grace creatively, exploring different media and techniques she had always wanted to try. The latter allowed her to hone skills that improved her practice. Overall, the last two years have been a positive experience for Jessica, but she’s ready to get back to selling more of her work. Her biggest problem seems to be generating leads. She knows how to move forward with the sale once someone expresses interest, but she’s considering hiring someone to help get her to that point. Listen in as we talk through a strategy that will help Jessica get back to selling more work.

    40 min
  4. “How can I achieve clarity to succeed at my art business goals?” - Robyn Ready Voth E82

    06/02/2024

    “How can I achieve clarity to succeed at my art business goals?” - Robyn Ready Voth E82

    Ep82 – Robyn Ready Voth is a portrait painter who captures the milestone events of life in heirloom paintings. She has seen many changes in her art down through the years, and due to her diligence as a student, she regularly takes her art to a new level. As Robyn’s knowledge of art has grown, so has her understanding of why she creates, revealing the reasons behind her work as the years have passed. Robyn learned that before she could connect with others, she had to learn to connect with herself. She did so through meditation, which also allowed her to define the mission that she desires to serve. Robyn loves connecting one on one with people and strives to encourage and help them find their place, adding value to their lives by defining what is most important to them. This led Robyn to create heirloom paintings. Her paintings capture the defining and pivotal events in life that are important to save for future generations. At this point in her master’s program, Robyn is trying to define her plan, not only for her artmaking but for herself as well. She is currently looking for an execution partner, or accountability partner to hold her to her goals. However, finding the right person is proving to be tricky due to scheduling conflicts. Listen in as we talk through the value of introspection, building our energy and holding ourselves accountable while I give Robyn some actionable tips on following through with her plan. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES – https://theartistmarket.co/how-can-i-achieve-clarity-to-succeed-at-my-art-business-goals-robyn-ready-voth/

    32 min
  5. "What are more affordable ways to reach a wider audience with my art?" - Denise Lafer E81

    05/26/2024

    "What are more affordable ways to reach a wider audience with my art?" - Denise Lafer E81

    Ep81 – Denise Lafer is an artist who uses multiple different media in her work. She wants to get her work in front of more people and create a community, but finding the time to do so while working full-time and raising two small children has been difficult. Denise dreams of building an art business that will replace her day job so she has more time to spend with those she loves. It intimidates Denise when she hears people say you have to build a website, develop your own brand and do so many other things before you can put yourself out there. The fear of overinvesting in all these things and getting ahead of herself have been a roadblock for Denise. And she says, honestly, she doesn’t know how to get her work in front of a bigger audience without making that investment first. Recently, Denise started doing occasional workshops to put herself out there in a less intimidating way. The feedback she’s received and satisfaction she’s experienced have been a boost to her confidence, and she’s even started applying to open calls for art by galleries. Listen in as I help Denise with a strategy to build a community and work towards creating a full-time income with her art business. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES – https://theartistmarket.co/?p=10635&preview=true

    43 min
  6. “How can I build enough trust to successfully expand my team?” - Chanelle Jefferson E80

    05/19/2024

    “How can I build enough trust to successfully expand my team?” - Chanelle Jefferson E80

    Ep80 – Chanelle Jefferson is a blind contour artist, meaning she draws without looking at the canvas. She is a storyteller and drawer first and a painter second. Her journey as an artist began by processing her own trauma and pain, which then became storytelling through her experiences and transmuting her pain into artwork and light. Chanelle also takes commissions to tell the stories of other people who resonate with her work. Chanelle is also trained as a counselor and an energy, mind and emotions practitioner. Not only does she work with people one on one, but she also offers retreats with the goal of helping participants get to the root of their work and move beyond what triggers them and holds them back. Chanelle’s business continues to grow, but with growth comes the need to expand your team. Chanelle is struggling to bring someone into her business because she fears not being able to find someone that will care for it the way she does. Listen in to hear more of Chanelle’s story and the advice I share on expanding her team. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES – https://theartistmarket.co/?p=10616&preview=true

    41 min
  7. "How can I build a strategy around new projects to reach my income goal?" - Emiko Venlet E79

    05/12/2024

    "How can I build a strategy around new projects to reach my income goal?" - Emiko Venlet E79

    Ep79 – Emiko Venlet is an acrylic and oil painter from Vancouver who paints tabletop still life that holds memories for people and whose meaning creates a narrative. Emiko uses bold colors and patterns in her work, and she recently even started doing papier mâché sculptures. Emiko had her busiest year of making art ever in 2023, doing a few solo shows and several group shows. However, she experienced burnout at the end of the year, and as a result, has decided to change her direction for 2024. She has decided not to do any shows for a year, which means finding other ways to bring in an income is essential. Emiko has a lot of ideas about where she wants to take her art for the rest of the year, so listen in as we talk through a plan to do everything she wants but in a way that will help her make the money she needs.   >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES  https://theartistmarket.co/?p=10489&preview=true

    36 min
  8. "How do I define who I am as an artist and write an elevator speech?" - Maura Kealy Ogden E78

    05/05/2024

    "How do I define who I am as an artist and write an elevator speech?" - Maura Kealy Ogden E78

    Ep78 – Maura Kealy Ogden is an artist and collector of images and other things. She paints fine art but is diving into her new business of creating collage pieces using found objects. Maura enjoys the experience of creating and loves to share it with people. That is why she tells stories with her art. She believes that humanity exists in the traces of people’s lives, things left behind that can tell their story. The dilemma for Muara lies in how to merge her two passions, creating fine art and creating collage pieces, and figuring out the best way to brand her art business. She doesn’t see her collage pieces as fine art but loves to create them because they bring joy to her and to others. Listen in as I help Maura unlock the why behind what she creates and develop an elevator speech to build her brand.   > For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ > For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES

    41 min
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5
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About

This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work, life balance.

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