The Fast Traack by Traackr

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The Fast Traack by Traackr

Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.

  1. Ava Lee and Michelle Kwak: Turning 15-Sec TikToks Into Lasting Creator Partnerships

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    Ava Lee and Michelle Kwak: Turning 15-Sec TikToks Into Lasting Creator Partnerships

    Why are long-term partnerships important? This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva.On this episode of the Fast Traack, Ava and Michelle discuss how moving to long-term partnerships are beneficial to both brands and creators – diving into the authenticity it brings to brand content and the trust it builds with creators’ audiences. During the conversation,...

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  2. Iris Coker and Betina Goldstein: Not All Creators Are Creative

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    Iris Coker and Betina Goldstein: Not All Creators Are Creative

    Not all creators are creative…This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein). On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve. During the conversation,...

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  3. SXSW 2024: Is Socially Responsible Influencer Marketing Possible?

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    SXSW 2024: Is Socially Responsible Influencer Marketing Possible?

    This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.” Durin...

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  4. Balancing empathy and analytics in influencer marketing with Roberta Cammisa, UGG

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    Balancing empathy and analytics in influencer marketing with Roberta Cammisa, UGG

    Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world.In this podcast episode, you'll hear Roberta’s advice ...

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  5. Building an influencer program from ground zero with Elena Suarez, Pierre Fabre USA

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    Building an influencer program from ground zero with Elena Suarez, Pierre Fabre USA

    Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone.In this pod...

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  6. Breaking away from the funnel with Tiffani Carter, Thrive Causemetics

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    Breaking away from the funnel with Tiffani Carter, Thrive Causemetics

    In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. During the conversation, Tiffani shares the following,The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and what ...

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  7. Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802

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    Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802

    In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand. During the conversation, Tomei sharesHow word-of-mouth marketing is at the core of the ...

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  8. Being brave on TikTok with Amy & Dustin, TikTok, Part 2

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    Being brave on TikTok with Amy & Dustin, TikTok, Part 2

    This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. During the conversation, Dustin and Amy shareSpecific examples of brand performing well on TikTokWhat they’re most excited about at TikTok 3 creators every beauty brand should keep their eyes on Tell us what you thought of this episode by e...

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Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.

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