How College Hunks Hauling Junk Built a Culture of Loyalty and Identity With Omar Soliman

What does it take to build a brand known for both service and culture? In this weeks episode I am joined by Omar Soliman, co-founder of College Hunks Hauling Junk, to explore this question. 

Omar discusses the company’s unique culture, which is built on trust, selective hiring, and a commitment to employee development. Approaching its 20th anniversary, College Hunks now aims for $1 billion in revenue, with Omar emphasizing a continued focus on learning, mentorship, and positive community impact.

Tune in to discover how they've built a team that doesn’t just move items but inspires loyalty, positivity, and growth—within their ranks and in every community they touch. Whether you're a business leader or aspiring entrepreneur, this episode offers invaluable lessons on cultivating a thriving brand culture.

Learn more about Omar:
Omar Soliman is a published author, entrepreneur, and TV personality. He is the Co-Founder of College H.U.N.K.S. Hauling Junk and Moving, a national junk removal and moving franchise with over 200 franchises across the country. CHHJ was named one of the fastest-growing franchises in the nation by Entrepreneur Magazine and currently employs over 10,000 people nationwide.

Recognized for his entrepreneurial achievements, Omar was named 'Top 30 Entrepreneurs in America Under 30' by Inc. Magazine, awarded Ernst & Young's Entrepreneur of the Year, and honored as the International Franchise Association's Entrepreneur of the Year. Omar has also made TV appearances as a frequent guest on FOX Business News and MSNBC, and starred in the series premiere of ABC's Shark Tank as well as on CBS's Undercover Boss.

Omar's Links:
Website: https://www.omarsoliman.com/
Website: https://www.collegehunkshaulingjunk.com/
Instagram: https://www.instagram.com/omarsolimanceo

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

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