How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?

Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:08 Small talk: Welcome to the jungle

3:54 Jake’s Amazon background 

5:51 How to maximize Prime Day sales

10:04 Pro tip: Improve your images! 

11:56 Amazon PPC Stats for Prime Day 2022

19:40 Pro tip: Organize your data

23:18 Pro tip: Get aggressive before & after Prime Day

26:12 Pro tip: Do nothing…?!

30:17 Are we ready?!

🦡 Resources & Links

• Where to find Jake Zarastian, Jungle Scout

• A Data-Oriented Approach to Amazon Prime Day Advertising

• Amazon Advertising Stats (Updated Quarterly)

• How Can I Use Amazon Advertising Stats to Manage My PPC?

• Case Study: How Do I Fix A Bad Amazon Campaign Structure?

• How Do I Optimize My Amazon Campaign Structure?

• How Do I Identify and Handle Duplicates in Amazon Search Term Report?

  🦡

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

• Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/

• Subscribe to our newsletter: https://www.adbadger.com/newsletter/

• Look through all our show notes: https://www.adbadger.com/podcast​​​​​

• Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jake Zarastian

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto