How does Embedded Finance work in Pakistan?

In the newest podcast episode, I spoke with Vladimira Briestenska and Nadeem Shaikh. They are co-founders of Neem, a fintech and embedded finance infrastructure provider in Pakistan.
Emerging markets like Pakistan are often fascinating because the market dynamics, leapfrogging of technology and adoption of new services are so different to Western countries.
I spoke with the two about
• How Pakistan is different to Western countries
• Why they decided to launch Neem in Pakistan
• Which industries are most receptive for embedded finance and
• What their forecast for the industry looks like