5 episodes

Welcome to the Embedded Finance Review Podcast, hosted by Lars Markull. Join us biweekly as we delve into the transformative world of embedded finance.

Each episode features in-depth conversations with the builders and shapers of embedded finance, who are integrating financial services into everyday products and experiences. We go beyond the surface to explore the relevant details, ensuring a comprehensive understanding of how embedded finance is reshaping vertical SaaS, marketplaces, and more. Perfect for professionals, enthusiasts, and anyone curious about the evolving financial landscape.

Embedded Finance Review Lars Markull

    • Business

Welcome to the Embedded Finance Review Podcast, hosted by Lars Markull. Join us biweekly as we delve into the transformative world of embedded finance.

Each episode features in-depth conversations with the builders and shapers of embedded finance, who are integrating financial services into everyday products and experiences. We go beyond the surface to explore the relevant details, ensuring a comprehensive understanding of how embedded finance is reshaping vertical SaaS, marketplaces, and more. Perfect for professionals, enthusiasts, and anyone curious about the evolving financial landscape.

    How Mews is turning a hotel-focused SaaS product into a fintech play

    How Mews is turning a hotel-focused SaaS product into a fintech play

    In this episode, I am speaking with Mews' CEO Matt Welle about how his company is turning from a SaaS into a fintech business.


    Mews targets hotels and provides them the technical backbone to operate. The startup is based in the Netherlands and achieved unicorn status in March 2024 with a $110 million fundraise.


    Initially the company focused purely on SaaS and was collaborating with payment providers. When they understood the opportunity, they started to bring the payment stack in-house.


    In recent years they added lending and are exploring a wide range of other financial services. Which ones? Listen to the podcast and find out.

    • 33 min
    Evergreen: Can utility providers embed investment products?

    Evergreen: Can utility providers embed investment products?

    I spoke with Iven Kurz, CEO and founder of Evergreen.

    Evergreen is a German asset manager that started with a direct to consumer investment product, but in the past few years it also partnered with various fintech startups. Most recently, it started to engage with various non-financial brands.

    In this episode we discuss:


    Why Evergreen started to engage with non-financial brands


    How big the embedded finance opportunity for Evergreen could be


    What type of non-financial brands could consider to offer investment products


    How especially utility providers and travel companies are ideally positioned and what their product could look like



    I hope you enjoy the podcast episode! If you have any thoughts or personal experience in the space, please reach out. I am happy to continue the conversation.

    • 30 min
    Cloover: How embedded lending can transform renewables

    Cloover: How embedded lending can transform renewables

    In our latest episode of the Embedded Finance Review podcast, we sit down with Peder Broms, the co-founder and CEO of Cloover. Cloover is revolutionizing the renewable energy sector by offering software and consumer financing products for hardware installations like photovoltaic systems. This episode dives into the innovative solutions Cloover provides, the challenges of the renewable energy market, and Peder's vision for the future.

    • 33 min
    Metro FS: Why a food wholesaler is building embedded finance products for the hospitality industry

    Metro FS: Why a food wholesaler is building embedded finance products for the hospitality industry

    In the inaugural episode of the Embedded Finance Review Podcast, Lars Markull interviews Michael Zyber, CEO of Metro Financial Services. Metro is a traditional food wholesaler founded in 1964 that has ventured into the fintech space to offer innovative financial solutions.

    In this episode, you will learn:


    Strategic Rationale: Explore the reasons behind Metro's decision to launch financial services and how this move aligns with their broader business goals.


    Unique Business Perspective: Learn how Metro, a decades-old food wholesaler, successfully launched a fintech subsidiary to offer financial services to the hospitality sector.


    Strategic Insights: Discover why Metro chose to focus on a card product with 1% cashback and how this decision fits into their broader strategy.


    Customer-Centric Approach: Hear about the importance of understanding customer needs, particularly in a traditionally underserved sector, and how Metro tailored its offerings accordingly.


    Future Plans and Integration: Gain insights into Metro Financial Services' future plans to fully embed their financial products into Metro’s core business and enhance the customer experience.



    Don’t miss this episode packed with valuable lessons for any business looking to explore the embedded finance landscape.

    • 32 min
    Introducing the Embedded Finance Review Podcast

    Introducing the Embedded Finance Review Podcast

    I am excited to launch my embedded finance-focused podcast where I interview the builders and shapers of embedded finance. Hear more about my motivation in this short teaser episode, and make sure to follow the podcast.

    On June 4th, I will publish the first episode with a decades-old German corporate that has launched a card product already and is now aiming to increase their financial product offering.

    • 1 min

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