How Events Fuel Growth Across the Funnel

In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey.

Tune in to hear:

• How to strategically use events throughout the buying journey
• Examples of high-performing events for each phase of the funnel, including ones from Splash's very own playbook
• The most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)
• Tips from a sales leader on how to effectively motivate and engage your sales team around your event strategy

...and more.
___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode