How Fitness Businesses Can Survive the Decline of Organic Reach with Chris Lynton: Paid Advertising vs Organic Marketing, Digital Marketing, Gym Business

Did you know that organic reach on social media platforms has plummeted to as low as 2%? For fitness businesses, relying on traditional organic strategies is becoming increasingly challenging. As algorithms evolve, the focus has shifted towards paid advertising, leaving many fitness entrepreneurs struggling to gain visibility. However, this transition offers a new opportunity to adapt and thrive. In this episode, we welcome Chris Lynton of TribeFit, who shares invaluable insights on how to navigate these changes effectively. By embracing paid advertising and refining your approach, you can not only survive but also flourish in this dynamic landscape. Listen now and learn how to pivot your strategy to ensure your business reaches its full potential.

Our favourite quotable moments:

“I'm seeing a lot more people coach online, so it's a lot more competitive.” - Chris Lynton

“You have to develop [a paid advertising strategy] because it's the only way that you're going to be seen on these platforms that people are spending copious amounts of time on each and every day.” - Chris Lynton

Resources:

TribeFit - Website

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest: Chris Lynton, with a lifetime of experience in the fitness industry, helps fitness experts successfully build 6 figure online dream businesses. He is the founder of TribeFit, a business that helps fitness professionals build and grow their online fitness business. 

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: Organic decline, Fitness strategies, Paid ads, Social algorithms, Business tips, affiliate marketing, Facebook, Instagram, TikTok