Profit Made Simple

Dan Henderson | Fitness Business Coach
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Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.

  1. How to Double Your Business in 2026 with Craig Ballantyne

    5D AGO

    How to Double Your Business in 2026 with Craig Ballantyne

    What does it really take to double your business in 2026? In this powerful episode of Profit Made Simple, Coach Dan Henderson welcomes back returning guest Craig Ballantyne for his third appearance on the podcast. Known for his no-nonsense frameworks and high-performance thinking, Craig breaks down exactly where business owners go wrong when they aim for growth – and what to focus on instead. Together, Dan and Craig unpack the Four Ps of doubling your business: People, Profits, Productivity and Personal Habits. From making tough leadership decisions and building A-player teams, to mastering lead generation, sales conversations and personal discipline, this episode is packed with practical strategies you can apply immediately. Craig also shares what he learned in 2025, why combining organic and paid marketing is essential, and how persistence is the ultimate competitive advantage. If 2026 is your year to play bigger, this episode is a must-listen. Our favourite quotable moments: “Would you enthusiastically rehire every person on your team?” – Craig Ballantyne “Ten X is easier than two X because it forces better decisions.” – Craig Ballantyne “You only fail when you quit.” – Craig Ballantyne Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Craig Ballantyne is a world-renowned business coach, author and entrepreneur. He helps coaches, consultants and business owners scale with simple systems, disciplined execution and high-performance habits, working with some of the most successful names in the industry. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business growth, leadership, team performance, marketing strategy, sales, habits, productivity, persistence, entrepreneurship

    51 min
  2. The Power of Presence in Business, Health and Leadership with Dave Nixon

    12/23/2025

    The Power of Presence in Business, Health and Leadership with Dave Nixon

    What if success in business and life wasn’t about doing more, but removing what gets in the way? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Dave Nixon – gym owner, TEDx speaker, author and high-performance coach – for a deeply reflective conversation on presence, performance and building a business that truly aligns with who you are. From starting in the fitness industry at 15 to sleeping in his gym and surviving on tins of tuna, Dave shares the raw realities of entrepreneurship and the lessons that shaped his unconventional approach to business. Together, Dan and Dave explore why the best gyms aren’t just gyms, how community and culture outperform marketing spend, and why being present in the small moments unlocks performance in the big ones. This episode challenges traditional models of success and invites you to rethink leadership, health and growth through a more human, sustainable lens. Our favourite quotable moments: “The best gyms weren’t gyms – the best gyms had gyms.” – Dave Nixon “Being present isn’t about adding more, it’s about removing what’s in the way.” – Dave Nixon “We are our own bottleneck, and everything flows downstream from that.” – Dave Nixon Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Dave Nixon is a high-performance coach, gym owner, TEDx speaker and author. With over 20 years in the fitness industry, Dave works with athletes, business owners and leaders to help them become more present in everyday moments and perform at their best when it matters most. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: presence, performance, leadership, community, personal development, high performance, fitness business, coaching

    56 min
  3. The High-Performance Pyramid: Building a Life of Impact, Income, and Significance

    12/16/2025

    The High-Performance Pyramid: Building a Life of Impact, Income, and Significance

    Fresh from presenting at the High Performance Father Retreat, Coach Dan Henderson shares his powerful High-Performance Pyramid model—the pillars to having an incredible legacy and amazing impact on those you love and care about most. Dan warns that too many entrepreneurs achieve Success but fail to build Significance. Dan breaks down the four layers, urging you to stop giving your family the scraps and start showing up as the highest version of yourself: 1. Standards (The Foundation) 2. Capacity (The Engine) 3. Service (The Impact) 4: Significance (The Pinnacle) If you're ready to look deep within, challenge your current behaviours, and optimise the four layers of your life, this episode is the blueprint for a fulfilling life. Our favourite quotable moments: “Goals are really important... But it is standards that shape us.” – Dan Henderson “You're not showing up as the person you think you are. And you know what? She was right.” – Dan Henderson “Capacity is not luxury. Capacity is your responsibility to your family, to your partner, to your business, to your community.” – Dan Henderson “Success is achievement-focused. Significance is character-focused.” – Dan Henderson “Significance is how you showed up when no one was watching.” – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: high performance, standards, legacy, emotional capacity, physical capacity, mental capacity, work-life balance, self-improvement, significance, success, fatherhood, leadership

    16 min
  4. The High-Performance Pyramid: Building a Life of Impact, Income, and Significance

    12/16/2025

    The High-Performance Pyramid: Building a Life of Impact, Income, and Significance

    Fresh from presenting at the High Performance Father Retreat, Coach Dan Henderson shares his powerful High-Performance Pyramid model—the pillars to having an incredible legacy and amazing impact on those you love and care about most. Dan warns that too many entrepreneurs achieve Success but fail to build Significance. Dan breaks down the four layers, urging you to stop giving your family the scraps and start showing up as the highest version of yourself: 1. Standards (The Foundation) 2. Capacity (The Engine) 3. Service (The Impact) 4: Significance (The Pinnacle) If you're ready to look deep within, challenge your current behaviours, and optimise the four layers of your life, this episode is the blueprint for a fulfilling life. Our favourite quotable moments: “Goals are really important... But it is standards that shape us.” – Dan Henderson “You're not showing up as the person you think you are. And you know what? She was right.” – Dan Henderson “Capacity is not luxury. Capacity is your responsibility to your family, to your partner, to your business, to your community.” – Dan Henderson “Success is achievement-focused. Significance is character-focused.” – Dan Henderson “Significance is how you showed up when no one was watching.” – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: high performance, standards, legacy, emotional capacity, physical capacity, mental capacity, work-life balance, self-improvement, significance, success, fatherhood, leadership

    16 min
  5. The Pre-Loaded Plan: How to Design Your Most Dominant Year Yet

    12/09/2025

    The Pre-Loaded Plan: How to Design Your Most Dominant Year Yet

    December is a make-or-break month, and too many business owners cruise to the finish line, starting the new year behind the eight ball. In this episode of Profit Made Simple, Coach Dan Henderson shares his structure for the "Review before we Preview," helping you formulate a Pre-Loaded Plan to roll into 2026 with clarity and momentum. Dan emphasises that a generic desire for 'growth' and 'better health' means nothing. You must first determine your specific definition of success for your business (clients, team, revenue, profit, role), personal life (holidays, time off, weekends), and health (training, sleep, nutrition). He then dives into the Prime Five Questions for deep introspection. Finally, Dan guides you through the Reflect and Rise section, sharing his own lessons from 2025: the law of diminishing returns from technical delivery, the need to serve, not save, clients, and the belief in infinite abundance. He challenges you to identify your number one bottleneck and the skill you need to develop (for him, short-form content). If you're ready to stop relying on vague New Year's resolutions and start living a life by design, not default, this episode is a mandatory listen. Our favourite quotable moments: “December is a make or break month for you and your business.” – Dan Henderson “We can’t even begin to start planning 2026 unless we review 2025. What I call this is our review before we preview.” – Dan Henderson “We want to live a life by design, not default.” – Dan Henderson “What can you pay to buy back your time? Because that’s the most valuable commodity of all.” – Dan Henderson “Businesses always hit plateaus.” – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business planning, goal setting, 2026, reflection, business strategy, work-life balance, health goals, time management, leadership, business growth

    28 min
  6. The Simple Growth System Behind Code 5’s 100-Member Surge

    12/02/2025

    The Simple Growth System Behind Code 5’s 100-Member Surge

    How do you take a new location from quiet to cranking in under 12 months? In this episode of Profit Made Simple, Coach Dan Henderson sits back down with Conor Pedersen from Code 5 to unpack the exact playbook he used to add over 100 members at his North Ryde gym in less than a year. From choosing the right location and understanding local demographics, to running low-barrier offers and higher-ticket 5kg fat loss campaigns with rock-solid guarantees, Conor breaks down the real numbers, scripts, and systems behind consistent membership growth. Dan and Conor dig into community-based marketing through sporting clubs, school and local business partnerships, plus how to structure offers so everyone wins - the club, the members and the gym. They also explore how to incentivise your team with commission, stretch opportunities and leadership, so growth isn’t dependent on you doing every sales call. If you’re stuck between 80–140 members and want a practical, community-driven strategy to break through to that next stage of growth, this episode is your roadmap. Our favourite quotable moments: “Don’t play the victim. You need to contact more people, create more JVs, and put yourself out there more often.” - Conor Pedersen “If you don’t lose the five kilos in 12 weeks, we’ll train you for free until you do – as long as you follow the process.” - Conor Pedersen “We want to impact 100,000 lives. The people that work with us need to be ready to grow, lead and leave their comfort zone.” - Conor Pedersen Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Conor Pedersen is the founder of Code 5, a small-group training brand with five gym locations, known for its community-first approach, results-driven challenges and innovative partnerships with local sporting clubs and businesses. He helps everyday people lose weight, build strength and become long-term members through simple, scalable systems that any gym owner can model. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: gym growth, lead generation, paid ads, low barrier offers, guarantees, sporting clubs, corporate wellness, community marketing, staff incentives, challenges, weight loss, Code 5 Fitness

    28 min
  7. Stacking Revenue the Smart Way with Connor Petterssen

    11/25/2025

    Stacking Revenue the Smart Way with Connor Petterssen

    In this episode of Profit Made Simple, Coach Dan Henderson sits down with returning guest Connor Pettersson to unpack the real art of vertical integration. From retreats in Bali to endurance coaching, hot Pilates, and the launch of his own supplement brand, Connor shares the wins, the flops, and the lessons learned while adding new revenue layers inside Code Five. Together, Dan and Connor explore how to identify the right services to introduce, why under-investing can kill a great idea, and how polling your members can save you from costly mistakes. Connor also reveals the key numbers he now runs before launching anything, from fit-out costs and staffing to retention uplift and profitability, offering gym owners a practical and honest look at what it takes to expand without diluting your core product. If you’ve been considering adding nutrition coaching, recovery, endurance programs or premium service layers, this episode will give you the clarity and confidence to move forward strategically. Listen now to learn how to boost retention, lift revenue, and create experiences your members rave about. Our favourite quotable moments: “Your clients are already spending money somewhere—why aren’t they spending it with you?” — Connor Pettersson “When people pay, they pay attention.” — Connor Pettersson “The numbers tell the story. You’ve got to run them before you plug anything into your business.” — Connor Pettersson Resources: Dan Henderson – Website, Instagram, Facebook, YouTube About Guest: Connor Pettersson is the founder of Code Five and a coach who has built multiple successful revenue layers inside his gym, from retreats and endurance coaching to hot Pilates and upcoming supplement subscriptions. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: vertical integration, revenue layers, retention, retreats, endurance coaching, nutrition coaching, supplements, Pilates, yoga, profitability, gym growth

    27 min
  8. Building Legacy Wealth Through Property with Arjun Paliwal

    11/18/2025

    Building Legacy Wealth Through Property with Arjun Paliwal

    In this episode of Profit Made Simple, Coach Dan Henderson sits down with Arjun Paliwal, founder of InvestorKit and one of Australia’s leading property buyers agents, to unpack how business owners can use property to create true financial security. From leaving a stable banking career without a side hustle to building a $20M+ portfolio and an eight-figure business, Arjun shares how curiosity, data and his “best worst case” framework have guided every major decision. Together, Dan and Arjun dive into why relying solely on business profits is risky, how to start investing sooner than you think, and why specialisation and swim lanes are the real keys to scaling a service business. They also explore personal brand, going all-in on content, and the power of shifting into “founder mode” when your company needs you most. Listen now to learn how to turn your business cash flow into long-term property wealth and build a portfolio that grows while you sleep. Our favourite quotable moments: “Curiosity is the most important trait to me for property success and business success.” – Arjun Paliwal “If life’s too predictable, you lose a bit of fun – your best worst case should make taking the shot feel easy.” – Arjun Paliwal “Sometimes you’ve just got to go into founder mode and get shit done – kindly, but ruthlessly.” – Arjun Paliwal Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Arjun Paliwal is the founder of InvestorKit and one of Australia’s top buyers agents, helping business owners and professionals build scalable property portfolios using data-driven research. With around 20 properties and over $20 million in assets by his mid-30s, Arjun specialises in turning business cash flow into long-term, set-and-forget wealth through strategic residential and commercial acquisitions. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: property investing, wealth creation, business owners, diversification, curiosity, personal brand, founder mode, data-driven decisions, Australian real estate, legacy money

    49 min
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About

Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.

Information

  • Creator
    Dan Henderson | Fitness Business Coach
  • Years Active
    2023 - 2025
  • Episodes
    96
  • Rating
    Explicit
  • Copyright
    © Dan Henderson | Fitness Business Coach
  • Show Website
    Profit Made Simple

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