Profit Made Simple

Dan Henderson | Fitness Business Coach
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Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.

  1. The Three Core Drivers of a Wildly Profitable Fitness Business

    3D AGO

    The Three Core Drivers of a Wildly Profitable Fitness Business

    Are you skipping steps on your way to success? In this episode of Profit Made Simple, Coach Dan Henderson breaks down the "Fitness Profit Roadmap," a proven methodology designed to help fitness business owners reach $20,000 a month with total clarity. Dan dives into the three core drivers—Delivery, Scale, and Attract & Convert—to show you how to move away from being person-dependent and toward a business that offers profit, impact, and freedom. You’ll learn why pricing and packaging are your biggest profit levers, why you should never sell sessions, and how a "Perfect Week Formula" can align your professional goals with your personal life. Whether you’re just starting out or already hitting seven figures, this episode serves as a vital audit to ensure your foundation isn't built on sand. Tune in to identify the "cracks in the cave" and learn the exact systems needed to create a predictable, scalable, and ultimately sellable fitness business. Our favourite quotable moments: "Profit is what feeds the family." – Dan Henderson "What gets measured gets managed. Data drives direction." – Dan Henderson "A great business is built on a solid foundation, not one of sand." – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Host: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over 15 years of experience owning fitness businesses and multiple successful exits, Dan is a well-respected leader in the industry. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he provides a blueprint for building wildly successful, profitable fitness businesses. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business roadmap, fitness profit, membership models, lead generation, sales systems, business scaling, pricing strategy, time management, KPIs

    20 min
  2. 2026 Vision: The 9 Big Shifts Every Gym Owner Needs to Know

    FEB 3

    2026 Vision: The 9 Big Shifts Every Gym Owner Needs to Know

    Are you ready to stay ahead of the curve in 2026? In this solo episode of Profit Made Simple, Dan Henderson shares the nine seismic shifts currently reshaping the fitness landscape. Drawing from both deep industry research and daily observations from the 200+ businesses within the Fitness Profit community, Dan breaks down why the "old ways" of marketing and service delivery are no longer cutting it. You’ll discover why longevity has officially dethroned weight loss as the primary client motivator and how to tap into the "blue ocean" of the senior market. Dan dives into the "Andromeda" algorithm update for Meta ads, the rise of fitness as a personal identity through events like Hyrox, and why retention is now more critical than acquisition. Whether it’s leveraging AI for practical productivity or building a personal brand that acts as a business asset, this episode provides a strategic roadmap to ensure your fitness business doesn't just survive but thrives in the year ahead. Our favourite quotable moments: "Longevity has replaced weight loss as the number one outcome that our consumers want." – Dan Henderson "Retention is going to be more important than acquisition." – Dan Henderson "People buy people. They don’t buy coaching." – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: This is a solo episode featuring host Dan Henderson. Dan is the founder of Fitness Profit and an industry veteran with over 20 years of experience. He is a researcher, observer, and consultant who works with nearly 200 fitness businesses to identify growth opportunities and market shifts. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: 2026 trends, longevity, senior fitness, Meta ads, retention, AI in fitness, personal brand, bespoke fitness, Hyrox, consumer behaviour

    24 min
  3. A Simple, Scalable Marketing Plan for Business Growth in 2026

    JAN 20

    A Simple, Scalable Marketing Plan for Business Growth in 2026

    If you feel like you need more leads in your business, you’re not alone, it’s the most common challenge business owners raise. But what if the real issue isn’t lead volume, but the lack of a clear, dependable system? In this solo episode of Profit Made Simple, Coach Dan Henderson breaks down the ultimate marketing plan designed to remove lead generation as a bottleneck once and for all. Dan walks through six proven lead flows that every business owner should understand, explaining why mastery of a few foundational channels will always outperform trying to do everything at once. From paid ads and database marketing to referrals, events, organic content and strategic partnerships, this episode provides a practical framework for building a consistent, scalable and confidence-boosting marketing engine. If you want predictable lead flow, stronger conversions and a marketing plan you can rely on in 2026 and beyond, this episode is essential listening. Our favourite quotable moments: “More leads isn’t always the solution - systems are.” – Dan Henderson “Mastery always comes before addition.” - Dan Henderson “You don’t need six lead flows to grow - you need to execute a few really well.” - Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: marketing strategy, lead generation, paid ads, referrals, database marketing, content marketing, business growth, systems, scalability

    21 min
  4. From the Brink of Closure to Record Growth with Anthony Kassis

    JAN 13

    From the Brink of Closure to Record Growth with Anthony Kassis

    What do you do when your business is on the brink of collapse? In this powerful episode of Profit Made Simple, Coach Dan Henderson sits down with Anthony Kassis, founder of Platinum Training Academy, to unpack one of the most honest and inspiring business turnaround stories shared on the podcast. Anthony opens up about hitting rock bottom, facing mounting debt, the very real prospect of bankruptcy, and the emotional toll it took on his family. From there, he shares the mindset shifts, leadership changes and strategic decisions that helped him take full ownership, seek support, and rebuild his business from the ground up. Together, Dan and Anthony explore the importance of integrity, asking for help, investing in people, and solving real client problems as the foundation for sustainable growth. The conversation dives into Anthony’s innovative approach to business, including building a one-stop-shop fitness model, creating Platinum Meals to support client results, and empowering his team to deliver world-class service both inside and outside the gym. This episode is a masterclass in resilience, leadership and doing business the right way, even when no one is watching. Our favourite quotable moments: “You can’t change your situation until you take full ownership of it.” – Anthony Kassis “You cannot build anything meaningful on your own - you need help.” – Anthony Kassis “Integrity is what you do when no one is watching.” - Anthony Kassis Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Anthony Kassis is the founder of Platinum Training Academy and Platinum Meals. A passionate coach, entrepreneur and leader, Anthony is known for his unwavering integrity, client-first philosophy and innovative approach to fitness, nutrition and community. He helps people achieve lasting results by solving real problems and building systems that support long-term health and performance. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: leadership, resilience, integrity, entrepreneurship, team building, innovation, fitness business, mindset, growth

    51 min
  5. 10 Lessons from Top Performing Fitness Businesses in 2025

    JAN 6

    10 Lessons from Top Performing Fitness Businesses in 2025

    What separates good fitness businesses from great ones? In this solo episode of Profit Made Simple, Coach Dan Henderson shares ten powerful lessons drawn from some of the highest performing clients in the Fitness Prophet community throughout 2025. As we kick off 2026, these insights provide a practical blueprint for any fitness business owner looking to grow with more clarity, confidence and consistency. From going all-in on innovation and scaling what’s already working, to sharpening marketing messages, investing in teams and stepping into stronger leadership, Dan unpacks the real decisions that led to extraordinary growth. You’ll hear how gym owners across Australia, New Zealand and Canada increased members, improved retention, launched new revenue streams and transformed their identity from technician to business owner. If your goal is more income, more impact and more freedom in 2026, this episode will challenge you to raise your standards and commit fully to what matters most. Our favourite quotable moments: “Don’t dip your toe in - if you see an opportunity, go all in.” - Dan Henderson “Leadership is always the problem and always the solution.” - Dan Henderson “It’s not enough to be a great technician; you must become a great business owner.” - Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business growth, leadership, marketing, retention, fitness industry, entrepreneurship, systems, mindset, scaling

    16 min
  6. How to Double Your Business in 2026 with Craig Ballantyne

    12/30/2025

    How to Double Your Business in 2026 with Craig Ballantyne

    What does it really take to double your business in 2026? In this powerful episode of Profit Made Simple, Coach Dan Henderson welcomes back returning guest Craig Ballantyne for his third appearance on the podcast. Known for his no-nonsense frameworks and high-performance thinking, Craig breaks down exactly where business owners go wrong when they aim for growth – and what to focus on instead. Together, Dan and Craig unpack the Four Ps of doubling your business: People, Profits, Productivity and Personal Habits. From making tough leadership decisions and building A-player teams, to mastering lead generation, sales conversations and personal discipline, this episode is packed with practical strategies you can apply immediately. Craig also shares what he learned in 2025, why combining organic and paid marketing is essential, and how persistence is the ultimate competitive advantage. If 2026 is your year to play bigger, this episode is a must-listen. Our favourite quotable moments: “Would you enthusiastically rehire every person on your team?” – Craig Ballantyne “Ten X is easier than two X because it forces better decisions.” – Craig Ballantyne “You only fail when you quit.” – Craig Ballantyne Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Craig Ballantyne is a world-renowned business coach, author and entrepreneur. He helps coaches, consultants and business owners scale with simple systems, disciplined execution and high-performance habits, working with some of the most successful names in the industry. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business growth, leadership, team performance, marketing strategy, sales, habits, productivity, persistence, entrepreneurship

    51 min
  7. The Power of Presence in Business, Health and Leadership with Dave Nixon

    12/23/2025

    The Power of Presence in Business, Health and Leadership with Dave Nixon

    What if success in business and life wasn’t about doing more, but removing what gets in the way? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Dave Nixon – gym owner, TEDx speaker, author and high-performance coach – for a deeply reflective conversation on presence, performance and building a business that truly aligns with who you are. From starting in the fitness industry at 15 to sleeping in his gym and surviving on tins of tuna, Dave shares the raw realities of entrepreneurship and the lessons that shaped his unconventional approach to business. Together, Dan and Dave explore why the best gyms aren’t just gyms, how community and culture outperform marketing spend, and why being present in the small moments unlocks performance in the big ones. This episode challenges traditional models of success and invites you to rethink leadership, health and growth through a more human, sustainable lens. Our favourite quotable moments: “The best gyms weren’t gyms – the best gyms had gyms.” – Dave Nixon “Being present isn’t about adding more, it’s about removing what’s in the way.” – Dave Nixon “We are our own bottleneck, and everything flows downstream from that.” – Dave Nixon Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Dave Nixon is a high-performance coach, gym owner, TEDx speaker and author. With over 20 years in the fitness industry, Dave works with athletes, business owners and leaders to help them become more present in everyday moments and perform at their best when it matters most. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: presence, performance, leadership, community, personal development, high performance, fitness business, coaching

    56 min
  8. The High-Performance Pyramid: Building a Life of Impact, Income, and Significance

    12/16/2025

    The High-Performance Pyramid: Building a Life of Impact, Income, and Significance

    Fresh from presenting at the High Performance Father Retreat, Coach Dan Henderson shares his powerful High-Performance Pyramid model—the pillars to having an incredible legacy and amazing impact on those you love and care about most. Dan warns that too many entrepreneurs achieve Success but fail to build Significance. Dan breaks down the four layers, urging you to stop giving your family the scraps and start showing up as the highest version of yourself: 1. Standards (The Foundation) 2. Capacity (The Engine) 3. Service (The Impact) 4: Significance (The Pinnacle) If you're ready to look deep within, challenge your current behaviours, and optimise the four layers of your life, this episode is the blueprint for a fulfilling life. Our favourite quotable moments: “Goals are really important... But it is standards that shape us.” – Dan Henderson “You're not showing up as the person you think you are. And you know what? She was right.” – Dan Henderson “Capacity is not luxury. Capacity is your responsibility to your family, to your partner, to your business, to your community.” – Dan Henderson “Success is achievement-focused. Significance is character-focused.” – Dan Henderson “Significance is how you showed up when no one was watching.” – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: high performance, standards, legacy, emotional capacity, physical capacity, mental capacity, work-life balance, self-improvement, significance, success, fatherhood, leadership

    16 min
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About

Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.

Information

  • Creator
    Dan Henderson | Fitness Business Coach
  • Years Active
    2023 - 2026
  • Episodes
    101
  • Rating
    Explicit
  • Copyright
    © Dan Henderson | Fitness Business Coach
  • Show Website
    Profit Made Simple

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