Profit Made Simple

Dan Henderson | Fitness Business Coach
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Profit Made Simple

Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.

  1. 1 DAY AGO

    Festive Holiday Season Planning to Keep Your Fitness Business Thriving

    Is your business ready to make the most of the festive rush? While many owners ease into holiday mode, there’s a major opportunity to keep your business thriving by staying active when others step back. In this solo episode, Coach Dan Henderson shares essential strategies to capture attention, engage clients, and build strong revenue through carefully timed offers and client-focused programmes. From unique holiday promotions to avoiding common advertising traps, Dan offers a roadmap to boost your end-of-year performance and keep clients excited for what’s next. Listen now and learn how to transform this festive season into a period of real growth for your business. Our favourite quotable moments: "The next five weeks present unprecedented opportunities to make money." - Dan Henderson “You're going to be leaps and bounds ahead of everyone else.” - Dan Henderson "Those that want to squeeze the lemon dry of 2024, they are going to dominate." - Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Business growth strategies, Client engagement techniques, Festive season marketing, Year-end business planning, Motivation for entrepreneurs, Seasonal promotions, Gym owner tips, Revenue growth, New Year Resolutions

    16 min

  2. NOV 12

    Rise to Greatness: Lessons from Rob Theo on Overcoming Challenges and Inspiring Change

    Ever wondered what it really takes to lead with impact, especially when the odds are stacked against you? In today’s episode, we’re joined by Robert Theo, speaker and co-founder of Rise to Greatness, who transformed his life from hardship to leadership, turning resilience into his greatest strength. For Rob, overcoming dark times and building resilience wasn’t just a matter of survival; it became the foundation of his mission to inspire and uplift others. Through setbacks, triumphs, and unwavering support from his wife, Rob carved his path, proving that true greatness emerges when we step beyond our comfort zones. Listen now and discover how Rob’s story can help you redefine your own journey toward meaningful change and leadership success. Our favourite quotable moments: “Whenever there's a situation where even if it's for advice and you think that it might be stupid to ask for help, never think that.” - Rob Theo “Be humble, because if you're not humble, life will humble you in some way. And that, for me, was a catalyst in changing the way I was thinking.” - Rob Theo “Whatever you learn or whatever you're attracted to and you feel aligned with, start putting it into practice.” - Rob Theo Resources: Rob Theo - Website and Instagram Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Rob Theodoridis (Rob Theo, for short) is a speaker and Co-Founder of RISE TO GREATNESS, as well as the author of Velocity. His journey from humble beginnings in a family business to the pinnacle of entrepreneurial success is nothing short of remarkable. In 2021, Robert's unwavering dedication and innovative spirit earned him the prestigious Business of the Year award and a finalist position for Business of the Decade. These accolades highlight his exceptional ability to turn challenges into opportunities, showcasing his relentless drive and determination. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Rise to Greatness, Rob Theo, leadership mindset, overcoming adversity, personal transformation, fitness business podcast, fitness business ideas, inspiring business success story, inspiring business ideas

    45 min

  3. NOV 5

    Mastering Leadership with 15 Key Attributes to Transform Your Business and Life: Leadership skills, Fitness business success, Effective management

    Have you ever wondered what truly distinguishes successful leaders from the rest? It goes beyond mere management; it’s about crafting a shared vision, nurturing trust, and making decisive choices even when the stakes are high. In this episode, Coach Dan Henderson explores how strong leadership serves as the foundation of any flourishing business, while weaknesses in leadership can ripple through your entire organization. When leadership thrives, so does the team, resulting in extraordinary achievements and a lasting impact on both business and community. Listen now and discover how these 15 leadership attributes can transform your leadership approach, business, and life. Our favourite quotable moments: "Some of the greatest ideas for your businesses are within the minds of your incredible team members." - Coach Dan Henderson "We must model what we want in our team members, we also then need to develop a culture of resilience and persistence." - Coach Dan Henderson "Leadership is about service to the team, and no one is too important to do the little things." - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Leadership development strategies, Effective communication in leadership, Resilience in business leadership, Accountability in leadership roles, Team building and leadership skills, leadership audit, attributes, effective leadership

    20 min

  4. OCT 29

    How Fitness Businesses Can Survive the Decline of Organic Reach with Chris Lynton: Paid Advertising vs Organic Marketing, Digital Marketing, Gym Business

    Did you know that organic reach on social media platforms has plummeted to as low as 2%? For fitness businesses, relying on traditional organic strategies is becoming increasingly challenging. As algorithms evolve, the focus has shifted towards paid advertising, leaving many fitness entrepreneurs struggling to gain visibility. However, this transition offers a new opportunity to adapt and thrive. In this episode, we welcome Chris Lynton of TribeFit, who shares invaluable insights on how to navigate these changes effectively. By embracing paid advertising and refining your approach, you can not only survive but also flourish in this dynamic landscape. Listen now and learn how to pivot your strategy to ensure your business reaches its full potential. Our favourite quotable moments: “I'm seeing a lot more people coach online, so it's a lot more competitive.” - Chris Lynton “You have to develop [a paid advertising strategy] because it's the only way that you're going to be seen on these platforms that people are spending copious amounts of time on each and every day.” - Chris Lynton Resources: TribeFit - Website Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Chris Lynton, with a lifetime of experience in the fitness industry, helps fitness experts successfully build 6 figure online dream businesses. He is the founder of TribeFit, a business that helps fitness professionals build and grow their online fitness business.  About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Organic decline, Fitness strategies, Paid ads, Social algorithms, Business tips, affiliate marketing, Facebook, Instagram, TikTok

    40 min

  5. OCT 22

    Supercharge Your Lead Generation with Effective Marketing Funnel Strategies: Fitness business profit, nurturing leads in the fitness industry

    Struggling to generate enough warm leads for your business? Many entrepreneurs share the same challenge: they want more leads, but they also need those leads to turn into real customers. Here's the thing—it's not just about increasing the number of leads; it’s about attracting the right ones, building trust, and guiding them through each stage of the marketing funnel. In this solo episode, host Dan Henderson shares his top techniques for proper nurturing, and the mistakes that make people lose valuable prospects, missing out on big opportunities for growth. Listen now to learn actionable strategies that will boost your lead generation process and drive sustainable, long-term results. Our favourite quotable moments: “[You need to] generate not only more leads but more quality leads.” - Coach Dan Henderson “You need to understand your client's needs and frustrations, their fears.” - Coach Dan Henderson “You aren't using all stages of the marketing funnel, and therefore you're leaving a ton of money on the table.”  - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Lead generation for entrepreneurs, nurturing leads, marketing funnel, mistakes in lead generation, actionable strategies for lead generation, lead generation tips, fitness business lead generation, online fitness coach lead generation, nurturing leads in the fitness industry, marketing funnel for fitness business, building trust with fitness clients, Building trust with customers, awareness stage marketing

    16 min

  6. OCT 15

    Strategies to Scale Your Fitness Business, Delegate and Exit Successfully with Jen Collins: Business exit strategy, Scale business growth, Gym business plan

    Are you a fitness business owner overwhelmed by the constant demands of your role? Are you finding it difficult to delegate tasks and empower your team? In this episode, host Dan Henderson sits down with Jen Collins, a seasoned fitness entrepreneur and senior coach at Fitness Profit, to discuss the importance of effective delegation and creating a sustainable exit strategy. Jen shares her personal journey, revealing how she overcame the fear of letting go and transformed her business by delegating effectively and building a scalable operation. She emphasizes the importance of setting clear standards, having open conversations, and investing in your team's development. Listen now to discover how to build a sustainable, scalable business that can generate significant returns. Our favourite quotable moments: “It’s okay to admit [you don’t know everything] and to ask for help.” - Jen Collins "Don't be afraid to ask for help." - Dan Henderson “Simple scales, complex fails." - Jen Collins Resources: Facebook and Instagram - Jen Collins Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson Fitness Profit - Website About Guest: Jen has been part of the fitness industry for over 30 years in a variety of leadership & management roles, as well as owned and operated multiple businesses of her own during that time. She has been a coach with the Fitness Profit team since 2021, helping business owners to create more profitable businesses, gain their freedom back, and have a greater impact on the world! About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business growth, delegation, leadership, entrepreneurship, exit strategy, scaling a business, time management, productivity, team building, business success, personal development, goal setting, financial freedom, business management, business strategy, team empowerment, work-life balance, how to delegate tasks in a fitness business, scaling a fitness business for sale, creating a successful exit strategy for a fitness business, the importance of leadership in a fitness business.

    30 min

  7. OCT 8

    How to Shift from Coach to CEO for Business Success: Identity Shift, Mindset Growth, Leadership Strategies

    Are you feeling overwhelmed as a coach, struggling to balance client demands with your aspirations for growth? Many coaches find themselves trapped in a cycle of endless hours and little return, often feeling that their identity is tied solely to their role. In this podcast episode, host Dan Henderson shares valuable insights on transitioning from a coach to a CEO, emphasising the essential shifts in mindset, identity, and operations required for this transformation. By embracing this journey, you can achieve new levels of business success, greater freedom, and enhanced impact. Listen now and discover how to redefine your identity and thrive as a business leader. Our favourite quotable moments: "One of the biggest reasons your business is stuck right now is because your old identity is no longer serving you." - Coach Dan Henderson “Every time I have made this transition from technician to CEO, the business has exponentially grown.”  - Coach Dan Henderson “By developing my team and systems, my business can scale and deliver value even in my absence.” - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: CEO mindset, Business Strategies, Effective Delegation, Entrepreneur Skills, Growth Mindset, 6 figure fitness business, gym owner, club owner, gym manager.

    17 min

  8. OCT 1

    Overcoming Personal Tragedy and Building a Fitness Empire with Jye Lee: Fitness Entrepreneur, Personal Development, Inspirational Stories

    How do you rebuild your life after facing unimaginable loss? In this episode, we welcome Jye Lee, a successful fitness entrepreneur, fat loss coach, personal trainer and clothing brand owner, who has experienced more hardship in a few years than many face in a lifetime. Following the sudden deaths of his father and two uncles, Jye found himself at rock bottom, struggling with grief and substance abuse. However, he transformed his life through discipline, intense Muay Thai training, and a relentless pursuit of self-improvement. He also shares his experiences with building multiple businesses, including Zero Gym, an online training business, as well as his clothing brand. Listen now to hear how Jye turned his pain into purpose, reshaping his future and inspiring countless others along the way. Our favourite quotable moments: "I’ve been through a few tragedies in the past three years. But we always find the end of the tunnel.” - Jye Lee “I knew I needed to get in that ring for not only him, but myself. And it was the best relief I've ever had in my life when I got out of that ring.” - Jye Lee “I had a mission, and I was getting it done.” - Jye Lee Resources: Jyeza Aus - Website Zero Gym HQ - Instagram Coach Jye Lee - Instagram Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Jye Lee is an online fat loss coach and personal trainer, who founded Zero Gym in Perth and Jyeza Aus clothing brand.  About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Success, business advice, fitness motivation, fitness stories, overcoming adversity, personal growth, entrepreneurial journey, fitness business ideas, motivational stories.

    33 min
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About

Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.

Information

  • Creator
    Dan Henderson | Fitness Business Coach
  • Years Active
    2023 - 2024
  • Episodes
    38
  • Rating
    Explicit
  • Copyright
    © Dan Henderson | Fitness Business Coach
  • Show Website
    Profit Made Simple

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