Profit Made Simple

Dan Henderson | Fitness Business Coach
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Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.

  1. Scaling from $20,000 to $40,000+ a month

    3D AGO

    Scaling from $20,000 to $40,000+ a month

    Ready to take your fitness business from a "job" to a scalable machine? In part two of this high-impact series, Coach Dan Henderson breaks down the exact blueprint for moving from $20,000 to $40,000+ per month. Dan dives deep into the three core drivers - Delivery, Scale, and Attract/Convert - to help you build a solid foundation that allows for future replication or a successful exit. You’ll learn the "Traffic Light" system for proactive retention, the gold standard for a 100-day onboarding sequence, and why a "Silent Sale" will change your conversion game forever. Dan also gets real about the "Profit First" financial model and why hiring a Virtual Assistant is no longer a luxury, but a necessity for growth. If you're looking to remove yourself as the bottleneck and create a wildly profitable business with true freedom, this episode is your roadmap. Our favourite quotable moments: “The number one driver of retention in a fitness business is utilisation.” – Dan Henderson “Feedback is the breakfast of champions... you’re in business to get better.” – Dan Henderson “Automation is the employee that never sleeps.” – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: scaling, retention, gym systems, automation, profit first, leadership, onboarding, sales conversion, lead flow, virtual assistants

    33 min
  2. Scaling a Personal Training Empire with Andrew Simmons

    MAR 4

    Scaling a Personal Training Empire with Andrew Simmons

    How do you transition from a "one-man band" personal trainer to leading the number one personal training business in Australia? In this powerhouse episode of Profit Made Simple, Dan Henderson sits down with industry pioneer Andrew Simmons, founder of Vision Personal Training. Andrew pulls back the curtain on his 27-year journey, revealing how a "lucky" eviction from a big-box gym forced him to build a brand that now spans multiple countries.Andrew discusses the radical identity shifts required to move from the gym floor to the boardroom. You'll learn the "CSR" framework—Consistent, Sustainable, Replicable—that allows Vision to maintain premium standards across dozens of locations. Andrew shares his "foundation books," including why The E-Myth is non-negotiable for any owner wanting to escape the "just over broke" trap. From doubling down on "humanness" in the age of AI to the discipline of saying "no" to shiny object trends, this episode is a masterclass in high-level leadership and long-term scaling. Our favourite quotable moments: "The definition of genius is turning the complex into the simple." – Andrew Simmons "Work harder on yourself than you do on your job." – Andrew Simmons "If you want to have a business rather than a job, you’ve got to be able to create leverage." – Andrew Simmons Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Andrew Simmons is the founder and Executive Chairman of Vision Personal Training. Since 1999, he has grown Vision into Australia’s leading personal training franchise. An advocate for leadership and systems, Andrew is a sought-after speaker and author dedicated to inspiring trainers to achieve what they never dreamed possible. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: leadership, scaling, franchising, systems, E-Myth, personal training, business growth, leverage, Andrew Simmons, Vision PT.

    54 min
  3. The Future of Coaching: Shifting from Advice to Transformation

    FEB 19

    The Future of Coaching: Shifting from Advice to Transformation

    Ever feel like you’re doing all the right things but staying in the exact same spot? In this episode of Profit Made Simple, Dan Henderson sits down with mindset and high-performance legend Kylie Ryan to unpack why so many high achievers end up "successfully stuck." Kylie shares her 22-year journey from an anxious, overweight waitress to becoming the coach behind the world’s biggest coaches. They dive deep into the "unconscious scripts" that run our lives, exploring how inherited beliefs can act as a handbrake on your health and wealth. Kylie explains the concept of emotional constipation—the high cost of numbing your feelings to get ahead—and why "pushing through" eventually leads to a success you can't even feel. As we move into 2026, Kylie challenges fitness and business leaders to shift from being "prescription-based" consultants to transformational facilitators. You’ll learn why the best answer is usually a better question, how to develop true magnetic leadership, and the simple "three-minute rule" for processing emotions. If you’re ready to stop being a "business machine" and start being a multi-dimensional human, this episode is your roadmap. Our favourite quotable moments: "If there's anything in your life that you wouldn't consciously choose... that's an indication that some part of your unconscious mind is creating that." – Kylie Ryan "The value of strategic advice and best practice information is trending towards zero... the opportunity for coaches is to lean harder into transformational facilitation." – Kylie Ryan "It’s not about the lead magnet; it’s about the magnetism of the leader." – Kylie Ryan Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Kylie Ryan is a master mindset coach and high-performance expert with over two decades of experience. Known as the "coach to the coaches," she specialises in NLP (Neuro-Linguistic Programming) and transformational facilitation. Kylie is the founder of the Super Coach Society, where she mentors leaders to amplify their magnetism and master the internal shifts required for sustainable, world-class success. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: mindset, NLP, leadership, emotional intelligence, coaching skills, high performance, business growth, transformational coaching, magnetism.

    48 min
  4. The Three Core Drivers of a Wildly Profitable Fitness Business

    FEB 10

    The Three Core Drivers of a Wildly Profitable Fitness Business

    Are you skipping steps on your way to success? In this episode of Profit Made Simple, Coach Dan Henderson breaks down the "Fitness Profit Roadmap," a proven methodology designed to help fitness business owners reach $20,000 a month with total clarity. Dan dives into the three core drivers—Delivery, Scale, and Attract & Convert—to show you how to move away from being person-dependent and toward a business that offers profit, impact, and freedom. You’ll learn why pricing and packaging are your biggest profit levers, why you should never sell sessions, and how a "Perfect Week Formula" can align your professional goals with your personal life. Whether you’re just starting out or already hitting seven figures, this episode serves as a vital audit to ensure your foundation isn't built on sand. Tune in to identify the "cracks in the cave" and learn the exact systems needed to create a predictable, scalable, and ultimately sellable fitness business. Our favourite quotable moments: "Profit is what feeds the family." – Dan Henderson "What gets measured gets managed. Data drives direction." – Dan Henderson "A great business is built on a solid foundation, not one of sand." – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Host: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over 15 years of experience owning fitness businesses and multiple successful exits, Dan is a well-respected leader in the industry. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he provides a blueprint for building wildly successful, profitable fitness businesses. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business roadmap, fitness profit, membership models, lead generation, sales systems, business scaling, pricing strategy, time management, KPIs

    20 min
  5. 2026 Vision: The 9 Big Shifts Every Gym Owner Needs to Know

    FEB 3

    2026 Vision: The 9 Big Shifts Every Gym Owner Needs to Know

    Are you ready to stay ahead of the curve in 2026? In this solo episode of Profit Made Simple, Dan Henderson shares the nine seismic shifts currently reshaping the fitness landscape. Drawing from both deep industry research and daily observations from the 200+ businesses within the Fitness Profit community, Dan breaks down why the "old ways" of marketing and service delivery are no longer cutting it. You’ll discover why longevity has officially dethroned weight loss as the primary client motivator and how to tap into the "blue ocean" of the senior market. Dan dives into the "Andromeda" algorithm update for Meta ads, the rise of fitness as a personal identity through events like Hyrox, and why retention is now more critical than acquisition. Whether it’s leveraging AI for practical productivity or building a personal brand that acts as a business asset, this episode provides a strategic roadmap to ensure your fitness business doesn't just survive but thrives in the year ahead. Our favourite quotable moments: "Longevity has replaced weight loss as the number one outcome that our consumers want." – Dan Henderson "Retention is going to be more important than acquisition." – Dan Henderson "People buy people. They don’t buy coaching." – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: This is a solo episode featuring host Dan Henderson. Dan is the founder of Fitness Profit and an industry veteran with over 20 years of experience. He is a researcher, observer, and consultant who works with nearly 200 fitness businesses to identify growth opportunities and market shifts. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: 2026 trends, longevity, senior fitness, Meta ads, retention, AI in fitness, personal brand, bespoke fitness, Hyrox, consumer behaviour

    24 min
  6. A Simple, Scalable Marketing Plan for Business Growth in 2026

    JAN 20

    A Simple, Scalable Marketing Plan for Business Growth in 2026

    If you feel like you need more leads in your business, you’re not alone, it’s the most common challenge business owners raise. But what if the real issue isn’t lead volume, but the lack of a clear, dependable system? In this solo episode of Profit Made Simple, Coach Dan Henderson breaks down the ultimate marketing plan designed to remove lead generation as a bottleneck once and for all. Dan walks through six proven lead flows that every business owner should understand, explaining why mastery of a few foundational channels will always outperform trying to do everything at once. From paid ads and database marketing to referrals, events, organic content and strategic partnerships, this episode provides a practical framework for building a consistent, scalable and confidence-boosting marketing engine. If you want predictable lead flow, stronger conversions and a marketing plan you can rely on in 2026 and beyond, this episode is essential listening. Our favourite quotable moments: “More leads isn’t always the solution - systems are.” – Dan Henderson “Mastery always comes before addition.” - Dan Henderson “You don’t need six lead flows to grow - you need to execute a few really well.” - Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: marketing strategy, lead generation, paid ads, referrals, database marketing, content marketing, business growth, systems, scalability

    21 min
  7. From the Brink of Closure to Record Growth with Anthony Kassis

    JAN 13

    From the Brink of Closure to Record Growth with Anthony Kassis

    What do you do when your business is on the brink of collapse? In this powerful episode of Profit Made Simple, Coach Dan Henderson sits down with Anthony Kassis, founder of Platinum Training Academy, to unpack one of the most honest and inspiring business turnaround stories shared on the podcast. Anthony opens up about hitting rock bottom, facing mounting debt, the very real prospect of bankruptcy, and the emotional toll it took on his family. From there, he shares the mindset shifts, leadership changes and strategic decisions that helped him take full ownership, seek support, and rebuild his business from the ground up. Together, Dan and Anthony explore the importance of integrity, asking for help, investing in people, and solving real client problems as the foundation for sustainable growth. The conversation dives into Anthony’s innovative approach to business, including building a one-stop-shop fitness model, creating Platinum Meals to support client results, and empowering his team to deliver world-class service both inside and outside the gym. This episode is a masterclass in resilience, leadership and doing business the right way, even when no one is watching. Our favourite quotable moments: “You can’t change your situation until you take full ownership of it.” – Anthony Kassis “You cannot build anything meaningful on your own - you need help.” – Anthony Kassis “Integrity is what you do when no one is watching.” - Anthony Kassis Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Anthony Kassis is the founder of Platinum Training Academy and Platinum Meals. A passionate coach, entrepreneur and leader, Anthony is known for his unwavering integrity, client-first philosophy and innovative approach to fitness, nutrition and community. He helps people achieve lasting results by solving real problems and building systems that support long-term health and performance. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: leadership, resilience, integrity, entrepreneurship, team building, innovation, fitness business, mindset, growth

    51 min
  8. 10 Lessons from Top Performing Fitness Businesses in 2025

    JAN 6

    10 Lessons from Top Performing Fitness Businesses in 2025

    What separates good fitness businesses from great ones? In this solo episode of Profit Made Simple, Coach Dan Henderson shares ten powerful lessons drawn from some of the highest performing clients in the Fitness Prophet community throughout 2025. As we kick off 2026, these insights provide a practical blueprint for any fitness business owner looking to grow with more clarity, confidence and consistency. From going all-in on innovation and scaling what’s already working, to sharpening marketing messages, investing in teams and stepping into stronger leadership, Dan unpacks the real decisions that led to extraordinary growth. You’ll hear how gym owners across Australia, New Zealand and Canada increased members, improved retention, launched new revenue streams and transformed their identity from technician to business owner. If your goal is more income, more impact and more freedom in 2026, this episode will challenge you to raise your standards and commit fully to what matters most. Our favourite quotable moments: “Don’t dip your toe in - if you see an opportunity, go all in.” - Dan Henderson “Leadership is always the problem and always the solution.” - Dan Henderson “It’s not enough to be a great technician; you must become a great business owner.” - Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business growth, leadership, marketing, retention, fitness industry, entrepreneurship, systems, mindset, scaling

    16 min
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About

Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.

Information

  • Creator
    Dan Henderson | Fitness Business Coach
  • Years Active
    2023 - 2026
  • Episodes
    104
  • Rating
    Clean
  • Copyright
    © Dan Henderson | Fitness Business Coach
  • Show Website
    Profit Made Simple

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