Kim Barrett: Scaling Your Fitness Business with Relationship Building and Strategic Digital Marketing

Are you ready to make 2025 the year your business thrives? After years of economic challenges, many fitness industry businesses are still in survival mode, but the key to growth lies in preparation and strategic action. In this episode, host Dan Henderson sits down with Kim Barrett, the owner of one of Australia’s leading digital marketing agencies with a focus on Facebook and Meta. Having worked with high-profile clients like Gary Vaynerchuck and ET The Hip Hop Preacher, Barrett is a wealth of knowledge in the digital marketing space. In this episode, he shares practical advice on networking, building resilience, maximising cash flow, and taking advantage of market opportunities. Learn how to streamline operations, invest wisely, and stay ahead of consumer changes. Don’t let average performance hold your business back—discover actionable steps to drive success and growth.

Our favourite quotable moments:

“Every single person's [social] feed is individualized to them.” - Kim Barrett

“There's a lot of value in just connecting with people, giving people time, building rapport, and building your network." - Kim Barrett

"If you can help enough people, then if there's ever a time that you need help, you've done the hard yards." - Kim Barrett

Resources:

Kim Barrett - Website, Podcast, and LinkedIn

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest: Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.

About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: Digital marketing for fitness businesses, Entrepreneurial skills in fitness industry, Networking strategies for fitness professionals, Event marketing for fitness seminars, Facebook ads for fitness events, Building client relationships in fitness, Scaling fitness business through marketing, Personal branding for fitness leaders, Social media marketing for fitness coaches, Lead generation for fitness programs