50 episodes

The podcast about creating fashion and growing a business that fits your customer, lifestyle, and values.

How Fitting Alison Hoenes

    • Arts
    • 4.8 • 4 Ratings

The podcast about creating fashion and growing a business that fits your customer, lifestyle, and values.

    HF#49 Connecting Culture, Creativity, and Community with Erika Neumayer Ehrat

    HF#49 Connecting Culture, Creativity, and Community with Erika Neumayer Ehrat

    In episode 49, Erika Neumayer Ehrat shares how she’s built a niche business – Rare Dirndl –  creating fashion-forward styles that still honor traditions to help American women celebrate German culture. “I started Rare Dirndl in 2010 because, as an active member of the German community in Chicago, I was so disappointed to see that […]

    • 56 min
    HF#48 The Power of Getting Dressed with Ashley Alt

    HF#48 The Power of Getting Dressed with Ashley Alt

    In episode 48, Ashley Alt shares her story of how getting dressed helped her feel more like herself after a time of difficult mental health, and how she’s now started a fashion brand, Valt, to help other women do the same and find joy in dressing up. Ashley is a writer + fashion designer based […]

    • 1 hr
    HF#47 Elevating Casual Classics with Morgan Shapero

    HF#47 Elevating Casual Classics with Morgan Shapero

    In episode 47, Morgan Shapero shares how after over 20 years working as a designer in NYC, she relaunched her own brand Shapero in 2021 – and how that experience provides both freedom to design and do business her own way as well as new skills that help her in her day job. Morgan Shapero […]

    • 58 min
    HF#46 Designing with Compassion and Empathy with Sharae Averhart

    HF#46 Designing with Compassion and Empathy with Sharae Averhart

    In episode 46, Sharae Averhart, the designer and business owner behind the plus-size petite fashion brand MoraRae, shares the role fashion has played in her life and career and how through all her experience, she has learned to approach fashion design with compassion, empathy, and problem solving. Hi! I’m Sharae, the owner and designer behind […]

    • 1 hr 11 min
    HF#45 Connecting Women To The Tailor-Made Wardrobe of Their Dreams with Nathalie

    HF#45 Connecting Women To The Tailor-Made Wardrobe of Their Dreams with Nathalie

    In episode 45, Nathalie, the founder of Dressarte Paris, shares how a busy lifestyle and an appreciation for custom-made clothes sparked the idea for a virtual atelier built on modern technology that connects clients all over the world with quality materials and bespoke designs. Having worked as an international corporate auditor for a French company […]

    • 1 hr 2 min
    HF#44 After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion

    HF#44 After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion

    In this special solo episode, I (Alison Hoenes) share five things I’ve learned about running a fashion business on the 5th anniversary of Alison Hoenes Design. I’m celebrating AHD’s 5th birthday the whole month of June with some exciting updates, new products, and more to help you get your designs to production with confidence and […]

    • 8 min

Customer Reviews

4.8 out of 5
4 Ratings

4 Ratings

Amy Barnhart ,

Interesting and informative

Love this podcast! I enjoy learning about different aspects of the fashion industry that I’m not as familiar with through Alison and her guests. Alison and her guests are knowledgeable, relatable, and fun to listen to!

shopdaph ,

So informative and entertaining

Love the sincerity and transparency in this podcast. Great dive into the design background of brands and how their values drive their ultimate products.

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