How Gotcha Covered Is the Best Opportunity You’ve Never Thought of with Paul Linenberg

Looking to get into franchising? Then this episode of Eye on Franchising is a must-listen! Paul Linenberg, franchise expert and owner of several successful franchise brands, discusses the important role that collaboration and sharing best practices play in a franchise's success. He describes the franchise selection process and how it can take anywhere from six weeks to two and a half months, depending on the candidate's readiness and situation. Linenberg emphasizes the importance of a good corporate staff and the


-Paul Linenberg's background in franchising
-How most people fall into franchising by accident
-Why Paul loves franchising
-The benefits of franchising
-The importance of collaboration and sharing best practices among franchisees
-The franchise selection process
-The importance of culture and personality fit
-The training process for new franchisees
-The marketing process for the business
-The qualities of the best franchisees
-The importance of goal setting for

Paul Linenberg has been the President of Gotcha Covered since 2010 following a varied career in sales, marketing, and entrepreneurship. Paul excels at being lucky, especially in being able to work with an amazing group of people at Gotcha Covered, and helping provide custom window treatments for people across the US and Canada.

Paul grew up in the Detroit area and his love of the Red Wings has never wavered. He graduated from Miami (of Ohio) and has had to explain that several hundred times over the years. Paul has been living in Colorado since 2000.

Paul plays hockey, practices Krav Maga, and occasionally gets behind his drum set to fill the house with slightly off-tempo but incredibly enthusiastic drum covers. Also a fan of craft beer and not cooking, Paul and his wife, Maggie, base their relationship on those three special little words - "diet starts Monday.”

KEY POINTS

Approximately mentioned @ 00:03:30

Paul Linenberg emphasizes the importance of choosing who you work with in Franchising. By only working with those who you trust and have a mutual desire for success with, you create a more positive and successful work environment.

Approximately mentioned @ 00:12:56

The people that we're looking for to be our franchisees are people that are passionate about marketing and customer service. They're also people that are willing to put in the work to learn about our industry and build their business.

Approximately mentioned @ 00:15:42

After joining the Medi-Copy franchise system, new franchisees go through an initial training program that covers the company's operating system, business model, and marketing strategy. This training is delivered both online and in person, so that franchisees can get the most comprehensive understanding of the business.

Approximately mentioned @ 00:22:53

Franchisees can expect to see a return on their investment within a few years, with some earning a full-time income from their business.

Approximately mentioned @ 00:23:19

Some of the qualities of the best Got You Covered franchisees include being entrepreneurial, coachable, and driven. They come from all walks of life, but share a common desire to be their own boss and build a successful business.

Have you heard the news?  We are officially on YouTube.  Come check out a few videos have have and give me a follow!

https://www.youtube.com/channel/UCwoAdrkPZmveJt5AQRDk8WA

---

Lance Graulich

Franchise Consulting Services from ION Franchising

Eye On Franchising