How I Do Content

Tahryn Bolt
  • 5.0 (4)
  • Marketing
  • Weekly

Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

  1. 4d ago

    275. 3 Simple Marketing Funnels I'd Recommend for Online Service Businesses in 2027 (And How to Choose Yours)

    I have a bit of an uncool admission to make – I'm a BIG fan of funnels. In fact, I think having a customer journey that helps your dream clients move from discovering your business to actually buying from you is one of the most important things you should prioritise in your business. So in today's episode of the How I Do Content Podcast, I’m sharing three simple marketing funnels I’d recommend for online service businesses in 2027, which businesses they’re best suited to and how to decide which one makes the most sense for you. So let's get into it. SIGN UP FOR THE OBVIOUS CHOICE FUNNEL BOOTCAMP And if you want my help figuring out which marketing funnel makes the most sense for your business and mapping it out, I'd love for you to join me inside The Obvious Choice Funnel Bootcamp. It's my three-day live bootcamp happening from 17–19 November, where I'll show you how to use buyer psychology and messaging to create a customer journey that helps turn more of your dream clients into paying clients. Tickets start at just $27. Sign up at https://thesocialbolt.com.au/bootcamp/  WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE marketing funnel for service business, simple marketing funnel, sales funnel for coaches, sales funnel for consultants, marketing funnel examples, lead magnet funnel, lead magnet ideas for service providers, email nurture sequence, masterclass funnel, webinar funnel for coaches, high-ticket sales funnel, customer journey mapping, how to choose a marketing funnel, how to turn Instagram followers into clients, case study marketing, discovery call funnel, email marketing for service businesses, funnel conversion rate, marketing funnel audit Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

  2. Nov 2

    274. 3 Things I Wouldn’t Put on Your 2027 Marketing Plan (Yes, Including Substack)

    Can you believe it’s already November AND 2027 is just around the corner. And you only have to open Instagram to be reminded of this fact! Between the 2027 marketing predictions, business planning workshops and everyone sharing what they're doing differently next year, there's no shortage of advice about what you should be adding to your marketing strategy. But before you add anything just because you think you should or because some guru who doesn’t know you or your business told you that you should – you need to figure out what’s actually going to help you make more sales.  And this is something I've seen firsthand after completing 30+ personalised messaging and marketing audits over the past few months. And one thing these audits have reinforced is just how easy it is to spend time and money on marketing activities without knowing whether they're the things that will make the biggest difference to your sales. So in today's episode of the How I Do Content Podcast, I'm sharing what I would NOT automatically put on your 2027 marketing plan, what I'd recommend instead and how to decide which marketing strategies are actually worth prioritising. So let’s get into it. SIGN UP FOR THE OBVIOUS CHOICE FUNNEL BOOTCAMP Before you start that Substack account – spend three days with me inside The Obvious Choice Funnel (17–19 November).  We’ll find where your leads are dropping off and what they need to hear before they buy, so your 2027 marketing plan is built on what’s ACTUALLY going to bring in sales.  Tickets from $27.  Sign up at https://thesocialbolt.com.au/bootcamp/  WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE 2027 marketing plan, marketing plan for small business 2027, marketing strategy for service-based business, should I start a Substack, Substack for business, how to get more clients online, why aren’t my leads converting, how to convert leads into clients, enquiries not turning into bookings, how to improve email nurture sequence, marketing funnel for coaches, simple sales funnel for service providers, customer journey audit, how to audit your marketing, lead magnet not converting, masterclass funnel not converting, messaging strategy for coaches, posting more content but no sales, marketing priorities for small business Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

  3. Oct 26

    273. Why Your Ideal Clients Aren’t Buying (Even When They’re Interested)

    One of the most frustrating things is knowing you already have Beyonce-level, dream clients in your world – but they’re not buying. Even though they have a problem you can solve, they want the outcome you help create and they’re already paying attention and giving all the right signs that they’re interested. But here’s the part I think a lot of business owners miss. Just because someone is a best-fit client doesn’t automatically mean they’re ready to buy. One of the biggest assumptions you can make is that if someone is interested, they already have everything they need to make the decision. But interest and readiness are two very different things. They can know what you do, want the result and still have unanswered questions, doubts, or not enough reason to prioritise the offer yet And your marketing has a really important role in helping them get there. So in today’s episode of the How I Do Content Podcast, I want to talk about why your best-fit clients still aren’t buying from you, and what your marketing needs to do to help them feel ready to make the decision. SIGN UP FOR THE OBVIOUS CHOICE FUNNEL BOOTCAMP Want to know what's stopping your dream clients from going from interested to ready to buy?  That's exactly what we're working on inside The Obvious Choice Funnel Bootcamp.  You'll learn how to build a customer journey that moves people towards buying, so you're making the most of the leads already coming into your world. Sign up at: https://thesocialbolt.com.au/bootcamp/ WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE ideal clients not buying, why clients aren’t buying, why leads don’t convert, how to convert leads into clients, how to get clients to buy, turning interest into sales, customer journey mapping, marketing funnel for service business, buyer psychology in marketing, overcoming customer objections, answering objections in marketing, how to differentiate your business, selling specific outcomes, creating urgency in marketing, nurturing leads to sales, messaging for service businesses, content marketing customer journey, marketing strategy for coaches and consultants Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

  4. Oct 19

    272. The Visibility Trap: When More Visibility Is The Right Problem To Fix (And When It Isn’t)

    Visibility is one of the biggest shiny objects in marketing. Because everywhere you look, you’re being sold MORE – more reach, more followers, more views, more traffic, more leads, more people coming into your world. And because those numbers are easy to see, they can very quickly become the thing you focus on when sales aren’t where you want them to be. So you assume you need a bigger audience, or that if you could just get your offer in front of enough people, the sales would follow. And sometimes, that is absolutely true. But sometimes, a lack of visibility is blamed for a lack of sales when the real problem sits somewhere else in your marketing. So in today’s episode of the How I Do Content Podcast, I want to talk about the visibility trap – when visibility is genuinely the thing you need to fix, and when chasing more visibility is distracting you from the actual problem Let’s get into it. WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why am I not getting sales, how to get more visibility for my business, do I need more visibility to make sales, how to get more clients for my online business, do I need more followers to make sales, why aren’t my followers buying, how to convert followers into clients, how to get more leads for my service business, customer journey marketing for service businesses, sales page not converting, email list not converting to sales, how to grow an audience for my online business, marketing strategy for online service business, messaging strategy for coaches, how to nurture leads into clients, how to find gaps in my marketing, low sales despite large audience, best marketing channels for service businesses Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

  5. Oct 12

    271. If I Audited Your Marketing Today, Here’s What I’d Look For First | Why Your Marketing Isn’t Working

    I spend a lot of time observing, auditing and creating marketing for both myself and my clients.  My days are spent immersed in all things marketing – whether it’s strategy or execution.  I know where to look when things aren’t working, what to do next when they are and how to apply that across different industries, business models and offers. So I know my stuff. I’m not one of those people who tells you the only way to be successful is to follow exactly what I do.  I’ll always tell you what you need to do to be successful in a way that works for you, your business and your goals.  And right now that matters more than anything else because we have an avalanche of marketing gurus who are sprouting advice that’s serving absolutely no one except for themselves.  Because while the gurus get richer, the people who help them make that money are wondering why it’s not working for them. And that’s because they don’t really know marketing outside of what’s worked for them.  So in today’s episode of the How I Do Content Podcast I’m going to take you through what I would actually look at if I audited your marketing today, and what each part would tell me about where the real problem might be. So let’s get into it.  WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why is my marketing not working, marketing audit, how to audit your marketing, marketing audit checklist, small business marketing audit, why am I not getting clients, how to get more leads for service business, online service business marketing, customer journey mapping, marketing funnel not converting, sales page not converting, lead magnet not converting, email nurture sequence, offer positioning, how to position your offer, marketing messaging strategy, ideal client attraction, why are my sales slow, marketing strategy for coaches, Instagram marketing not working Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

  6. Oct 5

    270. Your Q4 Marketing Plan: What Your Marketing Needs to Do Between Now and Christmas

    It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January. And because Q4 is traditionally a big selling period, this is usually the point where the pressure starts to ramp up. There are launches, promotions, Black Friday, Christmas campaigns and a whole lot of noise about how to get more reach, more eyeballs and more sales before the year ends. And yes, your marketing absolutely should help you make the most of the buying opportunities happening right now. But I think there’s a second job your marketing needs to do between now and Christmas, and this is the one a lot of business owners overlook. It also needs to help you build a stronger customer journey going into 2027. Because I KNOW you don’t want another year where you’re STILL relying on constant content creation to keep your marketing moving. So that’s exactly what I want to unpack in today’s episode of the How I Do Content Podcast. How to build a Q4 marketing plan that makes the most of buying behaviour now AND uses the next three months to build something stronger underneath it. Let’s get into it.  WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE Q4 marketing plan, Q4 marketing strategy, Q4 marketing for small business, Christmas marketing, end of year marketing ideas, holiday marketing for service businesses, Black Friday marketing for service providers, customer journey for online business, how to improve your customer journey, marketing funnel for coaches, lead magnet ideas for service businesses, email nurture sequence, how to get more leads online, sales messaging for coaches, how to turn Instagram followers into clients, marketing without posting every day, messaging strategy for service businesses, marketing plan for 2027 Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

  7. Sep 28

    269. Creative Launch Campaigns: How to Make Your Next Launch Stand Out with Kelsey McCormick

    IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right. “Hey guys, my new album is available now.” Followed by a couple of Instagram Stories, a countdown sticker and a handful of emails before deciding to disappear off the face of the earth because “I couldn’t possibly talk about my album anymore without pissing people off”.  And look, Beyoncé could probably get away with it. But sadly, you’re NOT Beyoncé and you’re launching into a market that’s more skeptical, more distracted and being served more content and offers than ever before. So simply announcing that your offer exists and hoping people buy it probably isn’t going to cut it. What Beyoncé does brilliantly (and what so many of the best brands do brilliantly) is create an entire world around what they’re launching. There’s an idea behind it. A story. A visual identity. Teasers, collaborations, activations and moments that build anticipation long before anyone is asked to buy. And THAT’S the juicy conversation we’re diving into today with the launch campaign wizard herself, Kelsey McCormick. Kelsey is the founder of Coming Up Roses, where she helps creative entrepreneurs build businesses, launch offers and make more money without turning themselves into someone they’re not. Before starting her own business, Kelsey worked in the music industry creating marketing campaigns for artists and festivals, so she brings a very different perspective to launching than the usual online business formula In today’s episode of the How I Do Content Podcast, we talk about what actually makes a great creative launch campaign and why the future of launching is less about following a formula and more about creating something people actually want to be part of. So if you've got a launch coming up (or Black Friday is already on your calendar) grab a notebook, because this one's for you. Let’s get into it. CONNECT WITH KELSEY MCCORMICK Follow Kelsey on Instagram @cominguproses.coDownload Kelsey’s Creative Campaign Ideas from creators & brands to use in your next launch at https://cominguproses.co/pages/campaign Learn more about Launch Your Own Way at https://cominguproses.co/products/lyow-evergreen-supported Find out more at https://cominguproses.co/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE creative launch campaigns, launch strategy for online business, how to make your launch stand out, creative launch campaign ideas, launch campaign examples, launch strategy for service providers, how to launch a group program, how to launch a coaching program, launch marketing strategy 2026, why my launch didn't work, pre-launch warm up strategy, waitlist strategy for launches, how to build trust before a launch, launch messaging, market research before a launch, Black Friday launch ideas for small business, campaign concept ideas for small business, launch planning for creative entrepreneurs, launch coach for service providers Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

  8. Sep 21

    268. How to Sell in Q4: What You Need to Know About Buyer Behaviour

    We’re on the cusp of the busiest sales period of the year. So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this time of year. Because Q4 changes the environment your buyer is making that decision in. They’re not only looking at your offer and asking whether they want it. They’re also seeing Black Friday deals, Christmas spending, other business investments, new offers launching and approximately 50,000 emails a day telling them they need to buy this life-changing offer before midnight. This means your marketing has to do a better job of showing them why your offer matters, why it’s worth the investment and why it makes sense to choose it now. That’s exactly what I’m breaking down in today’s episode of the How I Do Content Podcast. Because if you want Q4 to be your most profitable quarter yet, you’re going to need more than simply sending more emails, adding another bonus or slapping 30% off because that’s what everyone else is doing for Black Friday. You need to understand what’s driving buyer behaviour and what that means for your Q4 marketing strategy. So let’s get into it. WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to sell in Q4, Q4 sales strategy, Q4 buyer behaviour, Q4 marketing strategy, selling online services in Q4, buyer decision making process, Black Friday marketing strategy, how to sell without discounting, building trust before a launch, pre-launch content strategy, proof in marketing, client testimonials that convert, Q4 business strategy, online service business sales, launch strategy for coaches, email marketing Q4, Q4 sales psychology Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

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4 Ratings

About

Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

Information

  • Creator
    Tahryn Bolt
  • Years Active
    2021 - 2026
  • Episodes
    275
  • Rating
    Explicit
  • Copyright
    © 2026 How I Do Content
  • Show Website
    How I Do Content

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