How I Do Content Tahryn Bolt

I’m a big believer your messaging matters so f*****g much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes.

How do I know?

Well, that’s a secret I’m happy to tell you, dear wizard!

This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and my business.

This offer became my easiest offer to sell despite it also being my most premium offer in terms of price point. 

So how did I do it?

Well, in today’s episode of the How I Do Content Podcast, I will share the exact messaging tweaks I made, why it worked, and how you can apply this to your own messaging.

Let’s begin!

Partner with me in 2024
If you want to lock in a Marketing + Messaging Partner for your business in 2024 – my 1:1 Biz Wizard Series is for you.

I only take on limited 1:1 clients at a time, so if you want to lock in your spot for 2024 – book a call at https://thesocialbolt.as.me/discovery-call and let’s chat.

I would love to support you in creating magic in your business in 2024.

Want more?
Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/Find out more at https://www.thesocialbolt.com.au

When you start a business you don’t quite know the whole scope of what you’re getting into.

Sure you might have a basic idea of what you think you need to do to run a successful business…

But in reality, running a business is like an iceberg. There’s the part you see above the water (aka what you see on social media) and then a whole heap that goes on below the water and behind the scenes that you don’t see.

What’s going on below the water is often not shown or talked about enough but is super important to be aware of.

Insurance is one of these things.

Now I’m not an insurance wizard, but I do know one, so I invited the magical Casey Fenton onto the How I Do Content Podcast to simplify insurance for you.

Casey is the Founder and Managing Director at Sparksure which offers Insurance solutions for millennials, by millennials.

In 2019 Casey had a light bulb moment when she identified a gap in the insurance broking market – the millennial business owner. Over the past 4 years, she’s been on a relentless pursuit to close this gap, and earlier this year she officially launched Sparksure.

She’s focused on rewriting the old, boring rule book and is making insurance solutions accessible, impactful and aligned for motivated business owners.

And now as a business owner herself, she understands the importance of smart insurance solutions made simple.

I know you’re going to love this episode and Casey too!

Things You’ll Learn in this Episode of How I Do Content
Why insurance is so important as a business ownerThe reason Casey created Sparksure and they’re changing the game in the insurance industryHow Casey is finding the transition from working for a company to running her own business
Connect with Casey Fenton
Follow Casey on LinkedIn at https://www.linkedin.com/in/caseymfenton Follow SparkSure on Instagram @spark.sureBook a Free Consult with Casey at https://calendly.com/caseyfenton-sparksure

It’s wild to me that I’m already speaking about 2024 – but here we are!

This is the time of the year when marketers and business coaches are making their predictions for the year ahead, and planning how they can create success in their business and support their clients to do the same.

Things in the online space shift quickly when it comes to technology and consumer behaviour – so you need to keep your finger on the pulse should you need to pivot and make changes.

You also need to know what is for you and what isn’t – so you don’t find yourself chasing after shiny unsustainable trends. 

There’s no point pouring time and resources into your marketing if it’s not getting you what you really want – attracting Beyonce-level clients and consistent business growth.

So, in today’s episode of the How I Do Content Podcast, I’ve dusted off my crystal ball to share my marketing predictions for 2024.

I’m spilling the tea on what you can expect and the most important things to focus on when it comes to marketing your business in the next 12 months.

Now you can of course do a quick Google Search for 2024 Marketing Predictions and most people are saying the same thing…

So I wanted to share some alternatives to what everyone is saying – to add my unique perspective to these trends. Because I NEVER EVER  want to sound like every other Harry, Ron & Hermione on the internet.

So let’s dive in!

Sign up for my magical Black Friday offers
If you want to set yourself up for success in 2024 and beyond with tried and tested strategies to support you to create magical sales-generating content and launch with confidence – my Black Friday offers are for you!

The continued growth in my business over the last 4 years wouldn’t have been possible without knowing how to master my marketing and slay my sales and right now there are some incredible offers on the table for all wizarding levels –  from DIY to planned-for-you, to full coaching and implementation.

These offers are only available until Wednesday 29th November, so if you’ve wanted to work with me for a while – this is the perfect opportunity.

Sign up at https://thesocialbolt.com.au/black-friday

Want more?
Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/Find out more at https://www.thesocialbolt.com.au 

At the start of the year, I had one of my most challenging launches.

Despite being a seasoned Launch Wizard:
I ended the launch not reaching my goalI heard ‘no’ wayyyyyyy more times than I heard ‘yes’ + was ghosted A LOTPeople who I thought would sign up didn’t I literally had an entire 4 weeks of no sales I found it really f*****g hard to sell my offer and even though my launch didn’t go to plan – I didn’t make it mean I’m shit at launching or swear off launching forever.

It’s just one of those things that sometimes happens in business and you can either choose to let it destroy you or you can take the lessons and keep moving.

I chose to take the lessons and keep moving because I’m a big believer that there’s ALWAYS something you can learn from your launches if you take the time to look for them.

And this story has a happy ending because fast forward 6 months I went from having my most challenging launch to having my most easy and fun launch.

So in today’s episode of the How I Do Content Podcast, I’m taking you behind the scenes of my most recent launch for the Money-Making Marketing Kickstarter which was easy, fun and 5-figures!

I’m going to give you an insight into how I prepared for this launch from a mindset, strategy and marketing perspective.

So let’s dive in!

Sign up for my magical Black Friday offers
It’s that time of the year where I open up my wizard trunk and give you access to some of my favourite biz wizard spells!

In fact, I’ve created your one-stop-shop for everything marketing + messaging + launching – it’s your complete roadmap for marketing online.

You’ll find a Black Friday Offer based on what’s feasible for you in your business – from DIY to planned-for-you to full coaching and implementation.

I can’t wait to see which gift you give yourself + your business.

Sign up at https://thesocialbolt.com.au/black-friday

Want more?
Follow Tahryn & Ned on Instagram at @thesocialboltDownload my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/Find out more at https://www.thesocialbolt.com.au

The most successful business owners are those who prioritise their mindset.

This is not to say they prioritise the mindset work over taking action – they do it at the same time.

They utilise different strategies to become the most aligned, magnetic and confident business owners they desire to be.

And in today’s episode of the How I Do Content Podcast, the magical Anna Hastie is going to share how you can utilise different mindset strategies to help you do the same.

Anna began her entrepreneurial life as a Remedial Massage Therapist and grew a highly sought-after Natural Therapy business.

Through her own business endeavours, Anna experienced how important it was to cultivate a strong mindset towards building and operating a successful and thriving business.

Mixing her spiritual knowledge with a business mindset, Anna pivoted towards coaching women in business through inner development and mindset.

Anna also holds deeply transformative and relaxing Reiki-infused Sound Bath Healings with the Alchemy Crystal Singing Bowls. Her sound baths are truly magical, helping participants to relax, get out of their thinking minds, and return to their intuitive wisdom.

Outside of business, Anna lives in the sunny, remote town of Broome. She is a new mum to baby Ava, and newly married to her long-time partner Francois. Adventure is in her heart, and Anna loves to explore the wide backyard of the Kimberley.

If you’ve been feeling a little meh in your business lately – this is the perfect episode for you to bring that spark back.

Get ready to become aligned, magnetic and confident!

Things You’ll Learn in this Episode of How I Do Content
Anna shares her journey into mindset coaching and south bathsThe biggest mistakes business owners make when it comes to their mindsetHow you can utilise mindset practices and sound healing to become the most aligned, magnetic and confident owner you desire to be
Connect with Anna Hastie
Follow Anna on Instagram at @annafhastieListen to the Alchemy Mindset Podcast at https://annahastie.com/podcast/ Download Anna’s FREE 50 Affirmations for Business Success + Subliminal Meditation at https://annahastie.ac-page.com/50-biz-affirmations-subliminal-meditation Find out more at https://annahastie.com/ 

If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan!

In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy.

But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve launched, attract Beyoncé-level clients on repeat, and maintain this high level of consistency…

...is because I ALWAYS have a plan.
A long-term planA short-term planA launch plan A marketing plan A Black Friday planMe + Planning is kinda like Me + Ned – a package deal and better together.

Last week I shared how I’m planning my Black Friday launch this year, and, on today’s episode of the How I Do Content Podcast, I’m sharing how I’m planning my Q4.

Now, you might be thinking – “Tahryn, it’s well into October and Q4; aren’t you a bit late to the party?”

Hell no! It’s never too late to do a bit of planning, and the process I’m about to share with you is the exact planning process I go through every quarter – it keeps me on track and clear on what I need to focus on in my business to hit my goals.

You know I also love a good repeatable process – so today’s episode will support you both now and in the future!

Join The Money-Making Marketing Kickstarter Waitlist
If you missed out on the current round and want to start 2024 with a spark of marketing magic – sign up for the waitlist for first access and exclusive waitlist-only bonuses!

https://thesocialbolt.com.au/waitlist-kickstarter/

Want more?
Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/Find out more at https://www.thesocialbolt.com.au