The Scalable Freedom Show

Ellie Swift
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY
The Scalable Freedom Show

My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both. In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success. To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies that you can implement in your business right away. If you want to scale your business to multi-six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds. The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. It’s absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you.

  1. 2 DAYS AGO

    The Biggest Change To Marketing Funnels in 2025: What It Means For Your Content Marketing For Personal Brand Coaches, Mentors and Consultants

    The marketing world never stands still, does it? For years, we've relied on the classic marketing funnel: awareness at the top, nurturing in the middle and conversion at the bottom. But that's evolving. In 2025, there's a twist – the nurturing phase is becoming more significant. People are taking their time, exploring their options more thoroughly before committing. It's all about choice and being discerning about where they spend their money.Today, I want to chat about some exciting changes coming to marketing funnels in 2025 – changes that could really impact how you connect with clients as personal brand coaches, mentors and consultants. Adapting to the 7-11-4 RuleYou might be wondering how to adapt. Google researchers have highlighted something called the 7-11-4 rule: people need around 7 hours of engagement across 11 touchpoints in 4 different places before they're ready to trust and buy. Sounds a bit complex, but it means we should be visible in various places – think podcasts, social media and emails.So, how do we handle this shift? I'm breaking it down with a few straightforward strategies:1. Boost Your Credibility with Case Studies2. Embrace Your Unique Perspective3. Create a Sense of UrgencyWith these changes, adjusting your content strategy is key. Focus on building trust, highlighting your expertise and encouraging timely decisions. It’s all about helping potential clients move through their journey with you comfortably.LINKSResources mentioned:  FREE Masterclass (http://ellieswift.com/revenue)DM me the word "Mastermind" on Instagram (https://www.instagram.com/elliehswift/) to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch Playbook (https://ellieswift.com/playbook/)Connect with Ellie: Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:

    11 min

  2. FEB 11

    My exact team as a 7 figure mastermind model business

    Having the right team of people alongside you is fundamental to the success of your business. From the very beginning of Swift Ventures, I’ve been intentional and strategic about who I have supporting me, both in the business and at home now that I’m a mama.  I've been really fortunate to have a team who have been with me for a number of years - something I value very highly. As the business has evolved, the structure of my team has shifted so today I’m sharing my exact team as a 7 figure mastermind model business. I’m a big fan of keeping my team as lean as possible and the business as automated and systemised as possible so that I can spend the majority of my time doing what I love - coaching and creating.I’ve always run my business this way so whether you’re bringing in 50k or 150k months, you could absolutely use the same structure in your business.Behind the ScenesAt the heart of my business is Nivek, my business manager and co-coach for the Scalable Freedom Mastermind. Nivek has been an integral part of Swift Ventures for six amazing years and has come alongside as a contractor for very intentional reasons. A lot of people ask me why I have a contractor in such a key role and the reason is because Nivek thrives in her role as a business owner and entrepreneur. It shapes the way she thinks about my business and also the way she thinks about our client's businesses in her role of co-coach. The main factor here is that I found the right person for the role. Another key person on the team is Tammy, our brilliant customer service manager and marketing assistant. Tammy joined us just before my maternity leave and her efficiency and dedication to handling our support inbox and virtual assistance are unparalleled, making her a pivotal member of our lean team.Outsourcing Beyond the core team, our operations are significantly bolstered by outsourcing to professionals like Jacqui Naunton and her design team at White Deer (https://whitedeer.com.au/), who have been with us for nearly four years, bringing grace and consistency to our design needs. We also have our accountant Diana Todd (https://dianatodd.com/) along with the bookkeeping expertise of Susannah Piek at Santosha (https://santoshamm.com/) and of course our podcast producers, Bamby Media. (https://www.bambymedia.com/)CoachingClient support is front and centre, with Niv extending her support as an incredible co-coach.

    27 min

  3. FEB 4

    How I structure my days, weeks and months as a CEO of a mastermind business model and mama

    Is your life a whirlwind of meetings, nappies, and occasional spilled coffee? Mine too! As a CEO and mama to a 7 month old, it can be overwhelming to balance all of my responsibilities. But, through trial and error, I’ve managed to create a schedule that works brilliantly for us.Today, I’m excited to share a behind-the-scenes look at how I've structured my days, weeks, and months to keep both my business and family thriving. My Monthly Routine: About two years ago, I realised I was on a non-stop treadmill of back-to-back calls. The only break was during my Christmas hiatus. So, I asked myself, “Why should every week be the same?” My solution was to allow for a “no-call week,” every fourth week. It serves as a breathing space that rejuvenates me, whether it’s for deep work, family travel, or simply self-care. My Weekly Routine: My weeks follow a specific rhythm that aligns with the needs of my family and my clients:- Mondays: Every Monday is reserved for deep work so I can start the week on the right foot. I’ve got not calls scheduled and my mum looks after Sunnie, so I can focus on strategic planning and content creation.- Tuesdays and Thursdays: With our amazing nanny Lauren taking care of Sunnie, these are my main call days. I maximise my call time, ensuring no more than three hours a day to still engage in team communication and creative tasks. - Wednesdays: This is my husband Che’s day at home with Sunnie, and my day to immerse in creative work and content creation. It not only helps balance the childcare but helps to create a varied rhythm in my weeks. - Fridays: This is my dedicated Sunnie day. I step away from the desk to spend time with her, only dipping into work while she’s napping and if necessary. My Daily RoutineOur mornings vary depending on when Sunnie wakes up. If we're up early, we might go for a walk, and if not, we enjoy some playtime together. I start my workday once Sunnie is settled with her nanny or caregiver.In the evenings, we follow our family routine with Sunnie’s dinner, bath, and bedtime. I often find the time after Sunnie sleeps to be productive, allowing me to wrap up the day's work tasks. I wouldn’t manage this without my incredible support system. From invaluable childcare by my mum and our nanny to fortnightly help from a cleaner and Che's role as the head cook in our house—these contributions are indispensable.Next week I’ll be sharing more about this amazing team that helps me achieve the balance between business and family,

    33 min

  4. JAN 28

    Swift Ventures 2025 Plan: The Habits I’m Changing, The Identity I'm Stepping Into & The Focus For Our Company For The Next 12 Months

    “A huge part of my success is that I’m somebody who tries and I’m not afraid to try and I’m not afraid of how I look when I’m trying.”

    23 min

  5. JAN 21

    What Buyers Want From Masterminds In 2025: Community, Individualisation & More

    What do buyers really want from masterminds in 2025?I believe there are key decisions as to why peo...

    17 min

  6. JAN 14

    The Sales Strategy of $360k in 7 Days: Webinar Strategy, Application Selling & Meta™ Ad Funnels

    $360k in seven days. It might sound too good to be true, but with the right sales strategy, it’s entirely possible.I recently achieved this for myself, and today I want to share some of the powerful steps that made it possible. My number one tip? Build a waitlist. Even though my mastermind is evergreen, having a waitlist ensured that when spots opened up, we had a pool of eager clients ready to fill them.It's not just about collecting names but nurturing those leads until they become raving fans. If you're not already using a waitlist strategy, I highly recommend implementing one.My next instrumental move was using the same reliable funnel strategy that has served me well since I started my business. That means generating leads through a lead magnet, and then hosting a live event to seal the deal.For this launch, I promoted a lead magnet detailing my biggest income streams and schedule. Over 600 webinar registrations rolled in, but live attendance is difficult to secure so I didn’t stop there.I included special incentives for attendees, like a potential one-on-one session and exclusive resources. This boosted the attendance and engagement rates, and in turn my conversion rate. My final tip is to take an application-based approach to your selling.  Particularly for high-ticket offerings, this approach empowers potential clients to self-assess their compatibility with your program. No more selling focus, no more pushy tactics, just meaningful conversations leading to meaningful, long-term client relationships.So if you’re heading into a launch soon, I hope these tips will help you feel motivated and confident to make it the best it can be.  Here's to an incredible 2025 ahead. As always, thank you for being part of this journey!LINKSResources mentioned:  FREE Masterclass (http://ellieswift.com/revenue)DM me the word "Mastermind" on Instagram (https://www.instagram.com/elliehswift/) to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch Playbook (https://ellieswift.com/playbook/)Connect with Ellie: Website:

    23 min

  7. JAN 7

    Your Scale Plan For More Revenue & Profit In 2025

    Welcome to the first episode of 2025! I hope you've had a restful break and are recharged for this exciting new year.

    25 min

  8. 12/17/2024

    My Best & Worst In Business for 2024

    As the year comes to a close, I find myself in a reflective mood, looking back at the highs and lows that shaped my business journey in 2024. It's a tradition I hold dear, taking stock of what went well, what didn't, and how I plan to make improvements in the year ahead. I love planning for a new year and hope that my experiences might offer some valuable insights for you too.The Best of 20241. Three Glorious Months of Maternity LeaveThis year, one of the best things that happened for me personally and professionally was taking three full months of completely unplugged maternity leave. Seven years into my business, I reached a milestone where I could step away entirely, knowing my team would keep everything running smoothly and profitably. It was a profoundly emotional experience. The overwhelmingly positive feedback from our clients during this time was the icing on the cake. They praised how well the team, especially Niv, handled everything, ensuring our standards remained high. If you're considering taking a similar break, know that it is possible. With intentionality and robust systems in place, you can enjoy this kind of freedom too.2. The Success of Our Scalable Freedom MastermindThe Scalable Freedom Mastermind continued to outperform expectations. We started the year with a phenomenal 93% retention rate, which was truly inspiring. Even after downsizing, we maintained an impressive 60-70% retention rate. Our systems have tightened up, and our clients are achieving incredible results. I'm endlessly grateful for the opportunity to work with such sophisticated and committed women. They constantly remind me why I started this journey.3. A Record-Breaking LaunchUpon returning from maternity leave, I braced myself for a rebuilding phase, but to my pleasant surprise, our Scalable Freedom Mastermind launch exceeded all expectations. We sold out in just seven days—the fastest we've ever accomplished a launch. This accomplishment reaffirmed my position and boosted my confidence as a business owner and new Mum. It showed me once again the power of credibility and trust built over time in this industry.The Worst of 20241. Lower Revenue YearWhile it’s been an incredible year in many ways, 2024 was not a million-dollar year for us, mainly due to my maternity leave. Despite reducing client contracts by half during that period, the decision felt right. Our focus wasn't revenue this year but on profitability and sustainability, ensuring both my family time and business needs were met. It was a conscious choice that I believe was pivotal to our success and peace of mind.2. Working Late HoursI underestimated how much time would be needed to plan for maternity leave and subsequently reintegrate into the business. Although setting things up more efficiently could have been possible,

    22 min
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5
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About

My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both. In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success. To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies that you can implement in your business right away. If you want to scale your business to multi-six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds. The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. It’s absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you.

Information

  • Creator
    Ellie Swift
  • Years Active
    2020 - 2025
  • Episodes
    228
  • Rating
    Clean
  • Copyright
    © Copyright 2025 The Scalable Freedom Show
  • Show Website
    The Scalable Freedom Show

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