How Introverts Can Master Book Promotion and Thrive in the Spotlight with Jessica Waite | Ep. 34

Send me a text!

Are you an author wondering how to promote your book without compromising who you are? 

Host Allison Lane sits down with Jessica Waite, bestselling author of The Widow’s Guide to Dead Bastards, to discuss how introverted authors can confidently step into the spotlight while staying true to themselves.

Jessica shares her journey from writing her deeply personal memoir to navigating the highs and challenges of a successful book launch. Learn how to prepare for media opportunities, build your author brand, and create a buzz around your book—all while staying authentic. Don’t miss her tips on turning your vulnerabilities into your greatest strengths as a storyteller.

🎧 Listen now and transform the way you approach your book launch!

What You’ll Learn:

• Why starting early is essential for a successful book launch.
• How to speak about your book in a way that resonates without overwhelming yourself.
• How to serve your audience through storytelling without feeling like you’re “selling.”

Resources Mentioned:

• Jessica Waite’s Website: jessicawaite.work
• Book Mentioned: The Widow’s Guide to Dead Bastards by Jessica Waite: https://bookshop.org/a/55773/9781668044858 
• Book Recommendation: Takedown by Ali Bryan: https://bookshop.org/a/55773/9781770867406 
• Podcast Mentioned: I Don’t Know How You Do It with Jessica Fein: https://podcasts.apple.com/us/podcast/i-dont-know-how-you-do-it/id1668168226 
• Media Coverage:
  • Chatelaine Magazine: https://chatelaine.com/living/books/best-summer-2024-books/ 
  • Toronto Star: https://www.thestar.com/entertainment/books/porn-pot-and-donor-eyeballs-the-widow-s-guide-to-dead-bastards-is-a-surprising/article_8cf0b2de-4925-11ef-a292-23e29c257877.html 

Timestamps:

• [00:02:15] Introverts and Book Promotion: Jessica’s unique approach to being a spokesperson for her memoir.
• [00:05:10] The “muscle” of confidence: How small steps make a big difference.
• [00:11:50] Behind-the-scenes of a bestseller launch: Pre-orders, surprises, and lessons learned.
• [00:25:30] Why preparation is everything for unexpected media opportunities.
• [00:33:45] Overcoming challenges: From AI copycats to misleading media coverage.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!