How Marketers Can Strategically Connect Their Personal Branding Initiatives by Publishing a Book

In this episode we are unlocking the secrets of successful book publishing for marketers.  There is a lot to think about in the competitive and complex world of book publishing.

Our guest is a publishing expert Larissa Soehn.  She shares valuable insights into building a successful business, particularly in the sphere of helping authors publish their work. She delves into her journey of establishing her company in 2021 with the aim of guiding aspiring authors to successfully write and share their books.

Larissa highlights the significance of forming genuine connections rather than resorting to cold outreach methods, emphasizing strategic partnerships and networking to amplify one's reach. She also discusses the impactful strategy of distributing her books to affiliates and network partners to foster relationships and support mutual growth. Additionally, the conversation explores the distinction between solo authors and multi-author books, the advantages and challenges of self-publishing versus traditional publishing, and the importance of aligning one's publishing strategy with audience preferences and consumption habits. The episode concludes with Larissa offering advice on using books as a central pillar to strengthen personal branding, especially for authors aiming to expand their speaking and coaching careers.

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00:38 Strategies for Effective Marketing and Networking in Publishing
01:18 Building Genuine Connections and Leveraging Networks
02:38 The Power of Books in Networking and Business Growth
06:36 The Evolution of Authorship and Publishing Trends
08:35 Bridging the Gap Between Self-Publishing and Traditional Quality
10:21 Strategic Book Publishing and Brand Building
12:38 Navigating Book Formats and Audience Consumption Preferences
15:45 The Debate on Book Length and Audience Engagement
20:18 Closing Thoughts and the Role of Publishing Experts

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