How Podcast Interviews Build Trust and Credibility for Health and Wellness Brands

Interview Valet’s Evette Langham sits down with Jennifer Orechwa of Salt Marketing as she dives deep into the power of podcast interviews for health and wellness practitioners. Jennifer, an experienced podcast host and StoryBrand certified marketer, discusses leveraging genuine conversation through podcasts to connect you with your ideal listeners. 

She emphasizes the importance of making your discussion feel like an open dialogue rather than a lecture, allowing your audience to see themselves as the heroes of the stories you share. This discussion offers practical tips on enhancing listener engagement and trust without overemphasizing credentials. Jennifer provides a wealth of knowledge on maintaining authenticity, focusing on niche audiences, and embracing the evolving trends in podcast marketing.

Timestamps From This Episode:

[02:35] How health and wellness professionals can build trust and credibility.

[04:18] Maximizing the impact of podcast interviews with storytelling.

[09:56] Key metrics and indicators of success beyond listens and downloads.

[15:56] The future of podcast interview marketing for health and wellness professionals.

Resources From This Episode:

www.saltmarketing.co/

www.jenniferorechwa.com/

www.InterviewValet.com