The Page 2 Podcast: An SEO Podcast

Jon Clark, Joe DeVita
  • 5.0 (13)
  • MARKETING
  • UPDATED BIWEEKLY

Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

  1. 📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025

    5D AGO

    📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025

    https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape. They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm. Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds. 📚 In This Episode • How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY • EY's approach to AI discoverability and content sourcing for LLMs • The new era of SEO: what “geo” really means and why it matters • Why Reddit is critical to EY’s future marketing strategies • How teaching keeps Lou ahead of industry trends • Balancing brand compliance with authentic engagement on niche platforms • Strategies behind award-winning content partnerships with Reuters and CNBC • Career advice for marketers in a post-AI world • Whether college still matters in the age of AI • Lessons from EY’s global website migration effort Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital. 📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7 💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve? Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com) 🔗 Links & Resources Mentioned • EY: https://www.ey.com/ • Lou Cohen on Linkedin Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1h 8m
  2. SEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork 🚀

    JUL 21

    SEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork 🚀

    https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy. Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape. 🔍 In This Episode • Why SEO data should live outside the SEO channel • Stephan’s mantra: "If you're not helping people, you're just selling stuff" • How real authorship defends against AI content sprawl • Why most brands beat themselves—not their competitors • Lessons from scaling at Conductor and navigating WeWork • How intention > tactics in modern marketing strategy • The future of SEO in a world driven by AI • Why a flipped org chart might be your most powerful growth tool • Building products vs. services: Stephan’s next move with VibeLogic • Center of excellence vs. marketing channels—what wins long-term? This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems. 📢 Subscribe: Don’t miss future episodes packed with marketing wisdom and founder stories—subscribe now! 💬 Comment: What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments! 🔗 Mentioned Links & Resources • VibeLogic – Stephan Bajaio's SEO consultancy and platform. • StephanBajaio.com – Stephan's personal website. • LinkedIn – Stephan's LinkedIn profile. • Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy. • Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness). • Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital. • Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth. • Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry. • John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.” Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1h 8m
  3. Mastering Social Ads: Akvile DeFazio’s Tactics for Higher Engagement & Smarter Scaling 📊📱

    JUL 14

    Mastering Social Ads: Akvile DeFazio’s Tactics for Higher Engagement & Smarter Scaling 📊📱

    https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson. Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client. Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights. 📌 In This Episode (📱) How a gutsy “no” led to dinner with Richard BransonThe shift from physical therapy to digital marketingBuilding a lifestyle agency without traditional scalingWhy Akvile prioritizes video ads and how to hook viewers in 3 secondsUsing AI tools like Julius.ai and ChatGPT to gain back timeWhen to say no to underpaying clients — and how that can work outBest ad types and creative testing strategiesTikTok, Reddit, and Meta Ads — what works where and whyWhy B2B leads are now cheaper on FacebookCreative fatigue: how to spot it and fix itPlanning for a future of AI-driven campaignsDiscover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day. 👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders! 💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story! 📎 Mentioned Links & Resources:  Akvile DeFazio on LinkedinAkvile DeFazio on XAkvile DeFazio on ThreadsAKvertise Official WebsiteDigital Tools for Social Media Marketers & AdvertisersJasper (AI copywriting tool)Julius AI (AI-powered data analysis)Rose.ai (data & spreadsheet AI tool)Company Of One: Why Staying Small Is the Next Big Thing for BusinessChapters 00:00 Introduction to Akvile's Journey 03:09 The Bucket List Experience with Richard Branson 06:06 Transitioning from Physical Therapy to Digital Marketing 09:01 Building a Lifestyle Business in Digital Marketing 11:58 Leveraging AI Tools for Efficiency 15:05 Consulting as a Business Model 17:58 Launching Digital Products for Small Businesses 20:55 Best Practices for Video Marketing 23:56 Creating Effective Video Content 27:02 Testing AI Tools in Advertising 28:48 Exploring Ad Features and Options 31:01 Testing Strategies for Effective Advertising 34:51 Understanding Ad Fatigue and Creative Cycling 39:26 Advertising on Reddit: Strategies and Insights 41:25 Navigating TikTok Advertising Challenges 43:13 B2B Advertising Trends and Insights 45:19 Key Metrics for Evaluating Ad Performance 46:58 The Future of Advertising: Automation and AI 52:51 Predictions for Successful Ads in the Future Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    46 min
  4. Inside Sitebulb with Patrick Hathaway: AI, JavaScript & Smarter SEO Crawls 🚀

    JUL 7

    Inside Sitebulb with Patrick Hathaway: AI, JavaScript & Smarter SEO Crawls 🚀

    In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future. Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter. Learn about the challenges of SEO in the AI era, log file analysis for enterprise, and new insights into how LLM crawlers interact with websites. 🚀 Whether you’re running audits for clients or navigating SEO for an enterprise site, this conversation is packed with takeaways that will upgrade your strategy. 🔍 In This Episode • How Sitebulb grew from a desktop tool to an enterprise cloud platform • The strategic decision that made Sitebulb stand out—hint: it’s all about "hints" • Why JavaScript SEO and regular audits matter more than ever • Insight into AI crawlers and how they differ from traditional bots • Sitebulb’s plans for integrating task management and user-defined segments • How structured data and content optimization are evolving in the AI age • Behind the scenes of Sitebulb’s State of JavaScript SEO Report • The future of SEO in an AI-first search experience Stay ahead in SEO by understanding the tools and tactics built for tomorrow’s web. 📎 Mentioned Links & Resources:  Patrick Hathaway on LinkedinPatrick Hathaway on XPatrick Hathaway on BlueskySitebulb Official SiteSitebulb Hint Section2024 Javascript SEO ReportJavaScript SEO TrainingMatt Barby LinkedIn post Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    42 min
  5. 🏢 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis

    JUN 30

    🏢 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis

    How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success.  From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews. 🏢 In This Episode • How Apartments.com approaches SEO across 20M+ pages • Agile workflows: integrating daily stand-ups, PI planning & sprint demos • Scaling hyper-local content with proprietary rental and cost-of-living data • Structured data, title formulas & other “boring” tactics that still move the needle • Using AI agents for efficiency (content QA, Fair Housing compliance & more) • Mitigating traffic loss from Google’s AI Overviews and LLM crawlers • Smart redirect rules & platform pitfalls during massive site migrations • Negotiating dev tickets: writing stories developers want to ship Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today. 👍 Subscribe for more actionable SEO deep dives every week 💬 drop a comment telling us your biggest challenge scaling search. 📎 Mentioned Links & Resources:  Zach Chahalis on LinkedinZach Chahalis on XZach Chahalis on BlueskyZach Chahalis Personal WebsiteApartments.comPubcon "Don't Get Left Out in the Rain"Zach Chahalis Episode #2 Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    52 min
  6. 🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing

    JUN 23

    🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing

    https://page2pod.com -  In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution. John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.  He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem. Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms. 🐍 In This Episode Why Google Discover now drives 65–70% of news traffic—surpassing searchHow AI Overviews & LLMs answer queries before users even click headlinesThe rise of entity & category optimization over legacy keyword targetingData-backed tactics for refreshing evergreen content & choosing which URLs to consolidateSmart paywall strategies: teaser experiences, email-gate funnels & dynamic messagingBuilding newsletters, apps & tokenized models to future-proof publisher revenueA preview of NESS Conference 2025—meet the industry’s top AI & news expertsThis is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization. 📎 Mentioned Links & Resources:  John Shehata on LinkedinJohn Shehata on TwitterNewzDashGDdashNESS Conference 20252025 News AIO StudyJohn's SEO Week PresentationThe Publisher's Survival Playbook Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    55 min
  7. 🚀 Leading SEO at Razorfish: Sean Stahlman on AI, Agencies & The Future of Search

    JUN 16

    🚀 Leading SEO at Razorfish: Sean Stahlman on AI, Agencies & The Future of Search

    https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world? In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale. 🌐 In This Episode • Sean's unorthodox journey from skateboarding to SEO leadership • How Razor Fish structures career growth in SEO • Why SEO is becoming central to brand strategy • The impact of AI on search and how to prepare for it • Real-world strategies for generative engine optimization (GEO) • Managing large SEO teams and cross-functional collaboration • Reimagining metrics in the AI-driven search era • The collaborative win behind mortgage.com and New York Life • Advice for aspiring SEOs navigating today’s evolving landscape Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans. 👉 Subscribe to stay ahead in search! 💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment! 📎 Mentioned Links & Resources: Sean Stahlman on LinkedinExploring AI's Impact on SEO (Conductor Webinar)Mortgage.comAVA Digital Award (Gold) - NY LifeRazorfish Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    47 min
  8. 🔥 Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina 🗺️

    JUN 9

    🔥 Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina 🗺️

    https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025.  Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions. She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this! 🧭 In This Episode How to perform a winning Google Business Profile auditWhy category selection is a top ranking factorThe truth about service area businesses and hidden addressesHow “popular times” can impact local rankingsTips for avoiding and recovering from GBP suspensionsUsing citations and third-party tools effectivelyReview recency, consistency, and how AI is policing fake reviewsLocal SEO myths debunked: metadata, call tracking, NAP consistencyGoogle's AI mode and what it means for local search in the next 12 monthsGet ahead of the competition and future-proof your local SEO with Claudia’s expert advice! 📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge! 📎 Mentioned Links & Resources: Claudia Tomina on LinkedinReputationARMGoogle's Popular Times GraphVideo Verification on Google BusinessTop 11 GMB Ranking Factors Google's Gemini AI Flagging Fake ReviewsGMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categoriesGoogle Forum for GBP Support – escalation path for profile suspensions or issues Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    51 min
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5
out of 5
13 Ratings

About

Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

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