How Rihanna’s Personal Brand Has Exploded Her Business Success

In this episode of the Think Like A Brand podcast, Remi uses Rihanna as a case study of someone who has built an incredible and memorable personal brand that has led to huge success of her businesses, Fenty Beauty and Savage X Fenty (as well as her career as an artist). Remi dives into how Rihanna’s authenticity, confidence and exclusivity has resonated with her audience and led to her expanding her brand with purpose. She’s filled gaps in the market by staying true to her values and created a powerful personal brand that has disrupted the beauty and fashion industries. 

Key takeaways:

Authenticity is the key 

Rihanna has never been afraid to show her true self and stand by her values, which is what has led to her having a loyal audience that are connected to her message.

Use your purpose to expand

Rihanna’s ventures into beauty and fashion weren’t random, but aligned to her brand values of diversity, confidence and self-expression - everything she does is deeply rooted in who she is and what she stands for. 

Take your audience on the journey with you 

Rihanna allows her audience to connect with her by taking them on the journey with her - showing the highs and lows of building her brands, which helps her audience to connect with her and feel like they’re a part of her story. 

Stay true and consistent to your brand values 

Rihanna’s personal brand is rooted in her core values and she’s consistently communicating and embodying these values in her business and online presence - creating consistency and a clear message.

Think bigger

Stop playing small or limiting yourself - think about how you can create a more impactful and influential brand that reflects your true self.

Embrace your uniqueness

Rihanna’s success comes from her being unapologetically herself, rather than trying to fit into a mold. This is what has attracted the right people who connect with her message into her audience as loyal fans. This is what creates a magnetic brand. 

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