How Ross McDaniel’s Local Vision Is Revolutionizing the Coffee Scene

How to Scale a Business

Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while keeping the focus on delivering a consistent and quality experience.

Chapters

  • 00:00:00: Welcoming Ross McDaniel Back
  • 00:00:23: The Start of Trellis Coffee Bar
  • 00:02:44: Facing the Unexpected in Local Business
  • 00:06:06: Cracking the Code on Permits
  • 00:10:32: How Social Proof Fuels Growth
  • 00:12:51: Mastering Competency and Local Strategy
  • 00:18:33: Turning Reviews into a Growth Engine
  • 00:23:33: Closing Thoughts on Scaling with Consistency

Links and Resources

  • Ross on LinkedIn
  • Trellis Coffee Bar
  • Fencepost
  • Amplafy Media
  • Hector Santiesteban on LinkedIn
  • Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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