How Small B2B Teams Are Leveraging Paid Media

In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of paid marketing strategies for B2B organizations, emphasizing the rapid feedback and optimization opportunities it provides. He details how paid marketing efforts can be a valuable tool for small teams looking to test ideas quickly with minimal initial investment.

Nick explains how to align marketing strategies with business objectives and select the most effective channels, such as Google Ads and LinkedIn. He stresses the importance of matching these channels to the company's stage of development and budget, guiding businesses through the initial steps of creating a paid media program from scratch.

The conversation also covers common challenges and pitfalls in paid marketing, such as inadequate budget allocation and the complexities of channel prioritization. Nick shares insights on when companies should consider investing in paid channels and how to measure the success of these investments, providing practical advice for companies at various growth stages.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.