27 min

How suggested donations influence a donor’s decision to give The Nonprofit Science Podcast

    • Non-Profit

One tool that fundraisers often use on appeals is setting suggested donation amounts or default values. Recent research indicates that the values we set on these menus may have a big influence on a donor's decision give.

On this episode, we’ll discuss whether default donation values are a good idea and how they influence a donor’s decision to give.

One tool that fundraisers often use on appeals is setting suggested donation amounts or default values. Recent research indicates that the values we set on these menus may have a big influence on a donor's decision give.

On this episode, we’ll discuss whether default donation values are a good idea and how they influence a donor’s decision to give.

27 min