36 min

How Taco Bell is Satisfying Customer Cravings With More Than Just Food, with Zip Allen, Taco Bell’s CDO Up Next In Commerce

    • Entrepreneurship

Zip Allen, Chief Digital Officer for Taco Bell, knows a thing or two about how to deliver for customers. From the drive-thru to the app, to a new subscription service, she explains that understanding the customers wants and needs is the first step to making their experience better all around.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

Zip Allen, Chief Digital Officer for Taco Bell, knows a thing or two about how to deliver for customers. From the drive-thru to the app, to a new subscription service, she explains that understanding the customers wants and needs is the first step to making their experience better all around.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

36 min

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