14 min
How Taylor Swift's 1989 Album Took Back the Power of Perception Not Your Parents' PR
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- Marketing
Buckle up. We're talking about Taylor Swift's mastermind marketing mayhem. In this series, we will dive into the communications tactics Taylor Swift uses all too well, and compare them to a similar campaign from a notable brand.For part one, we take a look at her grammy-winning hit pop album 1989 to examine how she turned media gossip into gold. Then, we'll see how Domino's pizza took customer feedback seriously to make one seriously good ad campaign.Diehard fan or not, my hope is that after ...
Buckle up. We're talking about Taylor Swift's mastermind marketing mayhem. In this series, we will dive into the communications tactics Taylor Swift uses all too well, and compare them to a similar campaign from a notable brand.For part one, we take a look at her grammy-winning hit pop album 1989 to examine how she turned media gossip into gold. Then, we'll see how Domino's pizza took customer feedback seriously to make one seriously good ad campaign.Diehard fan or not, my hope is that after ...
14 min