28 min
How the Strategic Growth Flywheel Helped TXAPA’s Workforce Development Campaign Contractor's Daughter
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- Entrepreneurship
“I love it when a plan comes together.” Thriving businesses can point to those famous words by A-Team’s John “Hannibal” Smith as the key to their success. And strategy and marketing geeks like myself help make it happen.
But I don’t just help businesses bring their plans together. Sometimes I get to work with state and national associations, too, like the Women of Asphalt Texas branch. They approached me about the Texas Asphalt Pavement Association (TXAPA) workforce development campaign.
It was the perfect opportunity to apply my Strategic Growth Wheel process. With it, they could better understand the problems they faced and discover things they hadn’t thought of before.
So, what does it look like in action? In this episode of the Contractor’s Daughter podcast, you’ll see how this flywheel plan comes together through each phase. You’ll learn about what we asked about, found, prioritized, and implemented to get the maximum results and best ROI for TXAPA in the short and the long term.
6:08 - The many things we discovered when we dove into the investigation phase for TXAPA
15:23 - Three early opportunities we identified and prioritized for TXAPA in this process
21:36 - How the implementation of this marketing campaign had ripple effects on the company and across Texas
25:51 - How to see the case study for yourself (including quotes, insights, metrics, and results)
Mentioned In How the Strategic Growth Wheel Helped TXAPA’s Workforce Development Campaign
Women of Asphalt (Texas branch) | Women of Asphalt
Case Studies
Jeani on LinkedIn
Blacktop Banter Network
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
“I love it when a plan comes together.” Thriving businesses can point to those famous words by A-Team’s John “Hannibal” Smith as the key to their success. And strategy and marketing geeks like myself help make it happen.
But I don’t just help businesses bring their plans together. Sometimes I get to work with state and national associations, too, like the Women of Asphalt Texas branch. They approached me about the Texas Asphalt Pavement Association (TXAPA) workforce development campaign.
It was the perfect opportunity to apply my Strategic Growth Wheel process. With it, they could better understand the problems they faced and discover things they hadn’t thought of before.
So, what does it look like in action? In this episode of the Contractor’s Daughter podcast, you’ll see how this flywheel plan comes together through each phase. You’ll learn about what we asked about, found, prioritized, and implemented to get the maximum results and best ROI for TXAPA in the short and the long term.
6:08 - The many things we discovered when we dove into the investigation phase for TXAPA
15:23 - Three early opportunities we identified and prioritized for TXAPA in this process
21:36 - How the implementation of this marketing campaign had ripple effects on the company and across Texas
25:51 - How to see the case study for yourself (including quotes, insights, metrics, and results)
Mentioned In How the Strategic Growth Wheel Helped TXAPA’s Workforce Development Campaign
Women of Asphalt (Texas branch) | Women of Asphalt
Case Studies
Jeani on LinkedIn
Blacktop Banter Network
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
28 min