Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5,0 (22)
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The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

  1. 13 GIỜ TRƯỚC

    196. Social Media vs. PR: Why You Don’t Have to Choose

    When your social media strategy is dialed in, opportunities like national press can come to you. In this case study episode, Emma walks you through how one of Ninety Five Media’s longtime clients turned a single, strategically written Instagram post into a Homes & Gardens feature — without a PR agency. Emma breaks down the common conundrum of whether to invest in PR or social media and explains why, when done right, your content can actually do both. You’ll learn what made this particular post stand out to editors, how to highlight the benefits of your services instead of just the features, and how to position your brand for visibility and credibility. Whether you're dreaming of press coverage or simply want to grow your presence online, this episode demonstrates how social media can be the engine behind your biggest opportunities. Listen in as Emma explains: How to generate PR opportunities without a publicist on social The specific client strategy that led to a Homes & Gardens magazine feature The brand messaging mistake most founders make on Instagram And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

    21 phút

  2. 2 NGÀY TRƯỚC

    195. 3 Quick-Hit Prompts to Cure Your Content Burnout (Social Bite)

    We’ve all had those “what do I even say anymore?” moments, and today, we’re tackling them head-on. In this episode, Emma dives into one of the most common struggles content creators face: feeling like you’ve said it all. Whether you're managing a brand account or running a personal platform, the pressure to constantly generate new ideas can be overwhelming. Emma breaks down why content ruts are not only normal, but also a sign it's time to get back to your core message. She shares two root causes of burnout (creative fatigue and lack of clarity) and offers three powerful prompts designed to reignite your content engine. Plus, she reminds us why repetition isn’t just okay, it’s essential to thought leadership. Listen in as Emma explains: Why you’re not out of ideas—you’re just overextended That repetition isn’t a cop out, but actually the best way to build brand recognition 3 breakthrough prompts to get your creative wheels turning right now And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    13 phút

  3. 23 THG 7

    194. Build a Profitable Email Funnel from Your Instagram

    If your Instagram game is strong but your conversions are weak, we could have the fix. In today’s episode, Emma unpacks one of the most overlooked (and highest-leverage) growth strategies for businesses: connecting your social media content to a strategic email funnel. While social media is essential for visibility and building trust, it’s email marketing that truly drives conversions, and Emma is here to show you how to turn followers into subscribers, and subscribers into clients. She discusses why relying solely on Instagram is costing you sales, how to create a lead magnet that actually works, and what steps to take to build a funnel that feels personal, easy, and effective. This episode will help you diagnose friction points in your existing funnel so you can craft a digital presence that truly scales. Listen in as Emma explains: Why your social audience needs to move off the app to convert The 3-part funnel that connects Instagram to automated email sequences Smart lead magnet ideas that feel fresh, valuable, and on-brand And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

    19 phút

  4. 21 THG 7

    193. Sustainable Content Strategies for Founders Who Feel Burnt Out (Social Bite)

    If social media is starting to feel more like a chore than a strategy, this episode is your reset button. Emma dives deep into a common and growing struggle among founders: content creation burnout. From emotional fatigue to detachment from your audience, Emma explains that these symptoms are not personal failures, they’re signs of broken systems. She challenges the myth that consistency means showing up constantly, and instead shares how sustainable strategies can outperform hustle-heavy ones. Emma walks you through how to reframe your approach by prioritizing automation, outsourcing, batching, and revisiting the content that actually performs. Use these tips to make sure your marketing isn’t draining you but instead supporting your energy and your growth. Listen in as Emma explains: Why burnout isn’t a personal problem, it’s a systems problem How to identify and creatively repurpose your best content That you can, in fact, stay visible and build trust without being glued to your phone 24/7 And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    14 phút

  5. 16 THG 7

    192. Turn Followers Into Buyers with Community Engagement – Here’s How

    Community engagement isn’t just a nice-to-have. It’s the key to scaling your brand. In this episode, Emma breaks down the true power of building real relationships through social media engagement. If you’ve been focusing solely on posting content and hoping for the best, you might be missing out on the most impactful part of your marketing strategy: authentic conversations that convert. Emma shares why content alone won’t keep your audience around, and how community-first marketing can completely transform your sales pipeline. Whether you’ve never replied to a DM in your life or you're spending hours in the comments section, this episode will help you rethink the role of engagement in your business growth. Plus, she pulls back the curtain on how Ninety Five Media’s unique team structure includes a community coordinator to help you build relationships at scale without adding more to your plate. Listen in as Emma explains: Why engagement, not content, is the true driver of conversions The difference between inbound and outbound community engagement What to prepare before hiring a team to handle engagement for you And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

    22 phút

  6. 14 THG 7

    191. Why Founders Become Better CEOs When They Have a Marketing Team (Social Bite)

    Staying stuck in the trenches is slowing your growth. In this episode, Emma shares a truth she’s seen over and over in 10+ years of working with founder-led brands: you become a better founder when you have a marketing team. Emma breaks down the identity shift that happens when founders stop being the do-it-all person and start stepping fully into leadership. She’s lived this transition firsthand and supported countless clients through it. From managing every detail of their social media to replying to every DM, many founders are too involved in the day-to-day. That level of control doesn’t lead to scale, it leads to burnout and bottlenecks. Hear Emma offer a simple but game-changing perspective: when you step back from execution, you create space for your most important role – the visionary.  Listen in as Emma explains: The challenges and big payoffs of shedding the “do-it-all” founder identity Why letting go of tasks like social media execution will create the space to lead and innovate How to find the kinds of strategic support that will kickstart your growth And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    13 phút

  7. 9 THG 7

    190. July 2025 Marketing Updates: Instagram Grid Reorder, LinkedIn Video Ads & Reddit’s Rising Role

    This month’s social media updates are a must-know, especially if you’re serious about growth. From Instagram's long-awaited grid reordering feature to LinkedIn’s bold video ad rollout, July 2025 is packed with strategic shifts you can’t afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what’s worth your attention and how to adapt your content and ad strategies accordingly. Plus, she dives into the underrated opportunity of Reddit, why creators are flocking to the Edits app, and how these updates signal bigger trends in social-first marketing. Get the inside scoop on what’s changing and how to turn these updates into growth. Listen in as Emma explains: How Instagram’s grid reordering can elevate your visual brand identity What LinkedIn’s “first impression” video ads mean for B2B marketers Why Reddit is the next big platform for early-adopter brands And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

    22 phút

  8. 7 THG 7

    189. The Hidden ROI of Thought Leadership on Social Media (Social Bite)

    ROI isn’t just about money in the bank. It’s about the brand you’re building. In this episode, Emma encourages you to rethink the traditional definition of return on investment in digital marketing. She reveals how ROI can show up in unexpected but deeply valuable ways – especially when it comes to thought leadership, brand awareness, and community building. Emma shares a powerful story about one of her clients: a nonprofit that doesn’t sell a product, yet has seen explosive social media growth and influence through consistent, value-driven content. With staggering stats and real-world impact, this episode invites you to expand your mindset around what results really look like, and how to spot them before the sales even begin. Listen in as Emma explains: Why ROI isn’t always monetary – brand authority and audience growth matter, too How you can generate returns on social before you launch or sell anything Using success metrics like reach and engagement to reveal deeper ROI And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    9 phút
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Giới Thiệu

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

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