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Ninety Five Media
  • 5.0 (23)
  • 营销
  • 半周一更

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

  1. 3天前

    208. September 2025 Marketing Updates: Instagram Screenshot Analytics, New Reposts Feature & AI Ads

    Your social media strategy just got a whole lot more interesting. In this marketing updates episode, Emma breaks down the latest moves on Instagram and Meta that you actually need to know – not just the stuff everyone else is talking about. Screenshots may soon count as engagement (yes, really), the Instagram repost feature is officially live, and posting frequency is now scientifically proven to boost reach. On top of that, Meta is leaning into AI ad targeting, while Instagram’s new Edits app is quietly giving creators a reach advantage. Listen in to Emma explain what each of these platform changes means for your brand, how to create content that actually gets shared this month, and where to focus your energy to scale smart, not hard. By the end of this episode, you’ll know exactly where to focus, what to experiment with, and how to make social media actually work for your brand in September 2025. Listen in as Emma explains: How Instagram screenshot analytics could change the way engagement is measured What the data shows about the impact of consistent posting on Instagram The smart way to use Instagram’s Edits app And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

    19 分钟

  2. 5天前

    207. 4 Unexpected Social Media Growth Strategies You Haven’t Tried Yet (Social Bite)

    What if the growth strategies you’ve been focusing on aren’t the ones that will actually move the needle for your brand? In this episode, Emma challenges the traditional ways we think about growth on social media and reveals why stepping outside the box might be the key to your next big breakthrough. Too often, brands stay stuck in familiar patterns: working with the same types of influencers, running the same campaigns, and hoping for different results. But as Emma shares, there are smarter, less obvious avenues for growth hiding in plain sight. These overlooked strategies don’t just expand your reach – they can connect you with the exact audience you’ve been trying to attract all along. If you’ve ever felt like you’re spinning your wheels or wondering what you’re missing when it comes to scaling online, tune in for a fresh, thought-provoking take on how to grow in ways you may have never considered. Listen in as Emma explains: Why the growth strategies you’ve been using might not be moving the needle How small shifts in perspective can reveal hidden opportunities for expansion The underrated approach to building partnerships that create loyal brand advocates And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    10 分钟

  3. 9月3日

    206. Starting a New Pinterest Account: What Would I Do

    Most businesses are overlooking one of the biggest growth opportunities online, and it’s not Instagram or TikTok. It’s Pinterest. Unlike traditional social platforms designed to keep users scrolling endlessly, Pinterest is built as a search engine that drives people off-platform and straight to your website. That means more traffic, more leads, and more sales, if you know how to leverage it strategically. In this episode, Emma breaks down exactly how to approach Pinterest as a business tool rather than another social media account. From understanding why Pinterest operates differently than other platforms, to creating keyword-optimized content that gets discovered, Emma walks you through the essential steps to start (and succeed) with Pinterest marketing. Listen in and learn how to tap into this hidden engine for growth. Listen in as Emma explains: Why Pinterest is a search engine—not social media—and why that matters Smart strategies to repurpose content for Pinterest without extra overwhelm The key metrics to track to measure long-term success on Pinterest And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia  Get a free month of Tailwind, Emma’s favorite app for scheduling Pinterest content ahead of time https://www.tailwindapp.com/i/NinetyFiveMedia

    25 分钟

  4. 9月1日

    205. The DM Strategy That Transforms Followers into Customers (Social Bite)

    Engagement might be down, but your next client could already be hiding in plain sight. In this episode, Emma reveals how to transform everyday comments, DMs, and new followers into meaningful business opportunities. Instead of waiting for leads to self-identify, Emma shares simple, genuine ways to nurture relationships and move conversations from casual engagement to real sales. You’ll learn how to spot buying signals, shift public interactions into private conversations, and make your audience feel truly seen, without coming across as pushy or salesy. Whether you’re struggling with declining engagement or wondering how to connect with “lurkers” consuming your content silently, this episode will show you exactly where to start.   Listen in as Emma explains: Why most potential clients will never openly say they want to work with you The simple three-part welcome message that turns new followers into warm leads How to spot buying signals in your comment section and nurture them effectively And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    11 分钟

  5. 8月27日

    204. From $500K to $1M+: Social Media Strategies of High-Growth Founders

    Scaling from a half-million-dollar business to a seven-figure brand takes far more than prettier graphics or posting more often. It requires a completely different way of thinking about social media. In this episode, Emma pulls back the curtain on the mindset, systems, and strategies that set seven-figure founders apart from the rest. Drawing from her work with high-growth brands at Ninety Five Media, she reveals why social media success isn’t just about content creation - it’s about leadership, delegation, and treating your channels as a powerful sales engine. Whether you’re still writing your own captions or managing your own content calendar, you’ll learn the specific shifts that can free you from execution mode and move you into the role of visionary. From building a strategic marketing team to mastering repurposing and tracking data like a pro, this conversation will help you start operating like the seven-figure founder you know you’re ready to become. Listen in as Emma explains: The mindset shifts that separate seven-figure founders from early-stage leaders. How to repurpose core ideas into high-impact content across multiple formats. The visibility strategies that go beyond organic social to accelerate growth. And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

    23 分钟

  6. 8月25日

    203. Your Audience Stopped Growing – Now What? (Social Bite)

    Your follower count has flatlined. No need to panic! Just return to good strategy. In this episode, Emma unpacks exactly why your social media growth may have stalled and what to do to get it moving again. From saturated industries to inconsistent posting and even unknowingly buying bot followers, Emma breaks down the common reasons growth slows and the three most overlooked levers you can start using today to drive real momentum. With deep insight from managing dozens of brand accounts, Emma shares the tactical and strategic shifts that lead to faster growth, stronger brand awareness, and more ideal clients coming your way. Whether you're stuck in a plateau or want to audit your strategy before things stall, this episode offers the clarity and action steps you need now. Listen in as Emma explains: How misaligned messaging and industry saturation can slow your growth. The danger of bot followers and how they can sabotage your reach. Three powerful growth levers: collaborations, shareability, and trend-based content. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    12 分钟

  7. 8月20日

    202. Your 15-Minute Workflow to Repurpose Social Content Into Weekly Emails

    Feeling stuck on what to send your email list each week? You're sitting on a goldmine of content: your social media posts. In this episode, Emma breaks down how to repurpose your top-performing social content into value-packed weekly emails that convert. Forget starting from scratch or reinventing the wheel. This is about working smarter, not harder. Emma walks you through a simple 3-step workflow to take your content from Instagram to inbox in under 15 minutes. You'll also learn how to identify the right posts to repurpose, how to beef them up with storytelling and strategy, and why repeating your message across platforms is not only okay, it’s essential. If you’ve ever felt overwhelmed by email marketing, this episode will shift your mindset and give you the tools to start showing up consistently and at a high level.  Listen in as Emma explains: Why repeating your message across platforms builds brand trust and authority. The 3-step process to transform social posts into weekly emails. How to identify strong hooks and expand them with deeper insight. And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

    17 分钟

  8. 8月18日

    201. The Real Cost of In-House Marketing vs. Hiring an Agency (Social Bite)

    Hiring help shouldn’t slow you down, especially when it comes to your marketing. In this episode, Emma pulls back the curtain on the true differences between hiring a freelancer, bringing on an in-house marketer, or partnering with a full-service agency like Ninety Five Media. Drawing from her own experience hiring employees and managing a successful agency, Emma explores what it really costs - financially and energetically - to find and train marketing support. You’ll hear what makes an agency model more efficient and scalable, why one person can’t (and shouldn’t) do it all, and how the hidden costs of hiring in-house can delay your results. Let this be your blueprint for smarter marketing decisions as you weigh your next best hire. Listen in as Emma explains: Why hiring a team of specialists beats relying on one generalist. The hidden costs of full-time employees that agencies help you avoid. What a proven marketing framework can do for your speed and ROI. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    15 分钟
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关于

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

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