53 min

How to Be the World’s Best Ad Buyer (with Luke Lambert‪)‬ Adtech Unfiltered

    • Technology

Whether you’re an ad buyer yourself or invested in your company's media buying, you’ve probably wondered how the best of the best invest their media dollars.
As the Head of Programmatic at OMD, Luke Lambert is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. 
Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated, uncover critical insights and keep clients happy

Whether you’re an ad buyer yourself or invested in your company's media buying, you’ve probably wondered how the best of the best invest their media dollars.
As the Head of Programmatic at OMD, Luke Lambert is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. 
Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated, uncover critical insights and keep clients happy

53 min

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