14 min
How to best help referrals when you need to cold call TheProfitablePractice
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- Business
It’s probably the least favourite part of any health professional’s job. Having to cold call a referral?
For many of us, we don’t need to do it very often, if at all. But, for many health businesses, it’s a regular occurrence.
Simply put, a doctor, a specialist, other health professional amongst many other referral sources, sends a referral to a practitioner or health business and asks them to call the client, see the client and help them from there.
The real challenge is that this is basically a cold call from yourself or your team to a potential new client and regardless of how well that person was informed about yourselves, there is ultimately no real authority or expertise with that referral and the person receiving the call will always feel like a cold call referral.
It’s challenging. It opens up resistance from ourselves and the potential client on so many levels. No one likes sales calls, and no one likes a cold call. But in many circumstances, it needs to occur.
If you need to do it, then at least do it the right way. Start the relationship on the right foot and in the right way and there are several key aspects that are crucial to ensure you get it right each and every time.
No one likes to sell like a used-car salesman (no criticism there) so grab this powerful podcast episode where I work directly with several clients on how to take control, act in the right way, and always get the best result for yourself and the client.
It’s probably the least favourite part of any health professional’s job. Having to cold call a referral?
For many of us, we don’t need to do it very often, if at all. But, for many health businesses, it’s a regular occurrence.
Simply put, a doctor, a specialist, other health professional amongst many other referral sources, sends a referral to a practitioner or health business and asks them to call the client, see the client and help them from there.
The real challenge is that this is basically a cold call from yourself or your team to a potential new client and regardless of how well that person was informed about yourselves, there is ultimately no real authority or expertise with that referral and the person receiving the call will always feel like a cold call referral.
It’s challenging. It opens up resistance from ourselves and the potential client on so many levels. No one likes sales calls, and no one likes a cold call. But in many circumstances, it needs to occur.
If you need to do it, then at least do it the right way. Start the relationship on the right foot and in the right way and there are several key aspects that are crucial to ensure you get it right each and every time.
No one likes to sell like a used-car salesman (no criticism there) so grab this powerful podcast episode where I work directly with several clients on how to take control, act in the right way, and always get the best result for yourself and the client.
14 min