How to Build a Cross-Functional Content Ecosystem

An ecosystem is a self-sustaining, self-supporting environment. Your content should be an ecosystem.

In this episode, Justin Gonzalez, Global Head of Customer Empowerment at Square, joins the show to talk about marketing/CX alignment and creating a content ecosystem that supports the entire business.

Join us as we discuss:

• Eliminating tension between the marketing and CX functions
• Redefining content as an ecosystem
• The abiding importance of consistency
• When friction can create a better experience

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