28 min
How to Build a Cross-Functional Content Ecosystem Now Brands Talk
-
- Marketing
An ecosystem is a self-sustaining, self-supporting environment. Your content should be an ecosystem.
In this episode, Justin Gonzalez, Global Head of Customer Empowerment at Square, joins the show to talk about marketing/CX alignment and creating a content ecosystem that supports the entire business.
Join us as we discuss:
Eliminating tension between the marketing and CX functions
Redefining content as an ecosystem
The abiding importance of consistency
When friction can create a better experience
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.
An ecosystem is a self-sustaining, self-supporting environment. Your content should be an ecosystem.
In this episode, Justin Gonzalez, Global Head of Customer Empowerment at Square, joins the show to talk about marketing/CX alignment and creating a content ecosystem that supports the entire business.
Join us as we discuss:
Eliminating tension between the marketing and CX functions
Redefining content as an ecosystem
The abiding importance of consistency
When friction can create a better experience
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.
28 min