How to Build a Profitable Nutrition Business

Chris Hughes
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How to Build a Profitable Nutrition Business

Welcome to “How to Build a Profitable Nutrition Business,” the go-to podcast for dietitians, nutritionists, and health professionals seeking to transform their passion into a thriving business. Hosted by Dietitian, Chris Hughes. Chris will detail the successes and failures from his journey as a sole practitioner to 7-figure business owner in just 4 years. Each episode features insightful interviews with industry experts, candid discussions about both the successes and challenges encountered in the journey, and practical advice on building and scaling a client-centered nutrition business. Whether you’re a sole practitioner dreaming of expansion or an established professional aiming for higher profitability, this podcast will equip you with the tools and knowledge needed to achieve your business goals. Join us as we explore the intricacies of client relationship management, marketing strategies, service diversification, and much more, all tailored specifically for the nutrition community. “How to Build a Profitable Nutrition Business” is more than just a podcast; it’s a roadmap to success in the competitive world of nutrition and health services.

  1. Are New Graduates Ready for Private Practice with Jennifer Donnelly

    JAN 28

    Are New Graduates Ready for Private Practice with Jennifer Donnelly

    In this episode of How to Build a Profitable Nutrition Business, we welcome Jennifer Donnelly, lecturer in Nutrition and Dietetics at Swinburne University and a PhD candidate researching private practice dietetics. Jennifer shares her journey from medical scientist to dietitian, highlighting the challenges of private practice and the gaps in training for new graduates. Many new dietitians enter private practice without business skills, counseling experience, or real-world exposure, making it difficult to succeed. Jennifer’s research highlights the need for better preparation, including structured business training, marketing education, and private practice placements to bridge these gaps. With 30-50% of graduates entering private practice, Jennifer emphasizes the importance of entrepreneurial skills, mentorship, and adaptability. She discusses how dietitians can charge appropriately, build sustainable businesses, and create innovative services to meet client needs. Swinburne University is leading the way by incorporating entrepreneurship, social media marketing, and media training into its curriculum. Whether you're a new graduate or an experienced practitioner, this episode provides valuable insights into thriving in private practice. Follow Jennifer on LinkedIn to stay updated on her research, and don’t forget to like, share, and subscribe to help other nutrition professionals succeed!

    28 min
  2. Can Meal Plans Be Effective Tools for Your Business

    JAN 14

    Can Meal Plans Be Effective Tools for Your Business

    In this episode of How to Build a Profitable Nutrition Business, we dive deep into the world of meal planning software with special guest Sandi Gerry, an honours graduate from La Trobe University who conducted groundbreaking research in this area. Together, we explore the real-world implications of integrating meal planning software into nutrition practices, uncovering its ability to save time, streamline workflows, and provide exceptional client care. With personal anecdotes and research-backed insights, Sandi sheds light on the challenges and opportunities for health professionals considering this technology. From addressing resistance in the dietetic community to revealing the key features that clients value most, this discussion is packed with actionable takeaways. Join us as we discuss how meal planning software isn’t just a convenience—it’s a game changer. Learn how it can enhance your practice’s efficiency, reduce burnout, and improve your bottom line, all while delivering a superior client experience. Whether you're a seasoned nutritionist or new to the field, this episode will equip you with the insights you need to embrace innovation and stay ahead in a competitive industry. Plus, hear about Sandi’s exciting next chapter in her journey and how you can connect with her for potential collaboration opportunities. Don’t miss this inspiring and informative conversation!

    42 min
  3. From Zero to Thousands: Building a Profitable Email List with Lead Magnets

    12/17/2024

    From Zero to Thousands: Building a Profitable Email List with Lead Magnets

    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes is joined by Stacey Hughes—Facebook ad specialist, lead magnet expert, and the driving force behind their seven-figure nutrition business. Stacey dives deep into the power of lead magnets: what they are, how they work, and why they are critical for building a sustainable email list that you own. Whether it’s a calorie calculator, recipe eBook, or a live training, Stacey breaks down how to create lead magnets that attract ideal clients, deliver quick wins, and seamlessly lead into your services. Chris and Stacey also explore practical tools and strategies for promoting lead magnets, such as integrating them with social media and leveraging ManyChat to drive engagement. You’ll discover why lead magnets don’t always have to be free, how to test their effectiveness through Facebook ads, and tips for nurturing leads with email sequences. Plus, don’t miss out on Stacey’s special offer: a training session on setting up lead campaigns for allied health professionals. This episode is packed with actionable insights to help you build your list, attract the right audience, and grow your nutrition business. Don't miss out on Stacey's Special Offer:"I have a training on how to set up a lead campaign for allied health businesses. Normally $297, but with the coupon code 'MEALZEE,' you get $200 off”​. Click the link below to grab access and start building a profitable nutrition business today! Link to Offer: https://www.staceyhughes.co/offers/VNm7iMtT?coupon_code=MEALZEE  Learn more about Stacey's services here: https://www.staceyhughes.co/ Click here to create your FREE ManyChat account today.Chris and Stacey discuss the powerful automation software they use called Kajabi. If you'd like to check it out, click here.

    21 min
  4. How to Build a Successful Nutrition Podcast with Danny Lennon

    12/03/2024

    How to Build a Successful Nutrition Podcast with Danny Lennon

    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with Danny Lennon, the creator of Sigma Nutrition, to unpack the secrets behind building a globally respected nutrition brand. From humble beginnings as a biology and physics teacher to becoming one of the most trusted voices in evidence-based nutrition, Danny shares the journey of launching his podcast in 2014—well before podcasts became mainstream—and how consistency and authenticity were the keys to his success. Discover how Danny turned a niche podcast into a thriving business, the challenges he faced when monetizing his platform without compromising its integrity, and why podcasts remain a powerful tool for connecting with a deeply engaged audience. Whether you're a health professional, fitness coach, or aspiring podcaster, this episode is packed with actionable advice and inspiration to help you create content that stands the test of time. Don’t miss this deep dive into the strategies and mindset that fueled Sigma Nutrition’s rise to the top!

    45 min
  5. Streamlining Your Service with Cutting Edge Technology

    11/20/2024

    Streamlining Your Service with Cutting Edge Technology

    Time is one of the most valuable resources in any nutrition business. In this episode, we sit down with Robbie Clark, a dietitian and the visionary founder of HealthBank—a game-changing digital clinic software designed specifically for health professionals. Robbie shares his journey from private practice to software innovation, explaining how HealthBank helps practitioners save time, reduce admin tasks, and improve client engagement. Discover how HealthBank integrates wearable tech for real-time client insights, offers a seamless migration service for established practices, and redefines pricing strategies to ensure practitioners only pay when they’re earning. Whether you're just starting out or looking to modernise your practice, Robbie’s insights are invaluable for building a profitable and efficient nutrition business. Tune in to learn how you can spend less time on admin and more time helping clients achieve their health goals! Get in contact with Robbie Clark: LinkedIn: https://au.linkedin.com/in/robbie-clark-healthbank  Website: https://www.healthbank.io/p/robbie-clark?tz=Asia%2FShanghai

    27 min
  6. How to Overcome Limiting Beliefs with Performance Psychologist Rupert Bryce

    11/05/2024

    How to Overcome Limiting Beliefs with Performance Psychologist Rupert Bryce

    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with Rupert Bryce, a seasoned performance psychologist who specializes in helping entrepreneurs, executives, and business owners push beyond self-limiting beliefs to reach their fullest potential. Rupert dives deep into the psychological barriers many face, such as imposter syndrome and doubt, which can prevent professionals from fully embracing their worth and charging appropriately for their services. He emphasises that while these self-imposed limitations may offer temporary comfort or safety, they also keep people from achieving their bigger goals. Drawing from his extensive experience in performance psychology, Rupert introduces the concept of understanding one’s “Underberg”—the underlying beliefs, assumptions, and stories that shape our actions. Through thought-provoking questions like “Who am I now?” and “Who am I yet to become?”, he encourages listeners to reflect on past experiences and inherited narratives that may no longer serve them. By cultivating curiosity and emotional agility, Rupert explains, individuals can break free from old patterns and move towards ambitious, fulfilling goals. Chris and Rupert also discuss the value of leaning into discomfort as a pathway to growth, stressing the importance of building mental resilience just as one would train physically. This insightful episode offers actionable strategies for any nutrition professional seeking to overcome self-doubt, improve their business mindset, and elevate their practice. Tune in to discover how embracing a performance-oriented mindset can transform your career and personal growth journey.

    36 min
  7. How to Have Impact Through Client Conversations with Paralympian Kyle Coon

    10/24/2024

    How to Have Impact Through Client Conversations with Paralympian Kyle Coon

    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with the incredible Kyle Coon, a two-time Paralympian, keynote speaker, and certified "Exactly What to Say" guide. Kyle shares his inspiring journey of losing his vision at the age of six and how that challenge taught him the art of listening and asking meaningful questions. He explains how mastering conversations has not only shaped his sporting career but also enhanced his relationships and business ventures. Kyle provides practical tips for nutrition and fitness professionals, emphasizing the importance of curiosity, empathy, and active listening in client consults. He highlights the role of social media in engaging clients and shares authentic, humorous stories—like a sodium bicarbonate mishap—to illustrate the power of vulnerability in marketing. Kyle’s insights will leave you inspired to rethink your conversations and approach them with intention and authenticity. Tune in to discover actionable strategies on asking the right questions, mastering client rapport, and using conversations to drive growth in your business. Whether you’re looking to deepen your client relationships or enhance your social media presence, Kyle’s expertise is not to be missed. Follow Kyle Coon: Instagram: @eyeronkyle Email: kyle@kylecoon.com LinkedIn: Kyle Coon

    27 min
  8. Social Media Masterclass with Dietitian Aidan Muir

    10/09/2024

    Social Media Masterclass with Dietitian Aidan Muir

    In this episode, we sit down with Aidan Muir, the powerhouse dietitian behind Ideal Nutrition, to uncover the secrets of building a profitable nutrition business using social media. With over 77,000 Instagram followers and a thriving practice that supports 10 dietitians, Aidan shares how he went from getting zero clients online to becoming a go-to expert in the nutrition field. We dive deep into his strategies for creating content that not only educates but also converts followers into loyal clients—all while staying true to evidence-based practices. Aidan also reveals the mistakes he made early on, the moment his Instagram strategy started to gain traction, and his unique approach to collaborations that propelled his business to new heights. Whether you’re a nutrition professional just starting out or looking to level up your social media game, this episode is packed with actionable advice that you can implement right away to attract your ideal clients. Don’t miss out on learning how to turn your passion into a profitable business by tuning in! To see Aidan's skills at work, be sure to follow him on the various links below: LinkedIn: https://www.linkedin.com/in/aidan-muir-35a347121/ Instagram: https://www.instagram.com/aidan_the_dietitian/?hl=en TikTok: https://www.tiktok.com/@aidan_the_dietitian Website: www.idealnutrition.com.au

    38 min
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About

Welcome to “How to Build a Profitable Nutrition Business,” the go-to podcast for dietitians, nutritionists, and health professionals seeking to transform their passion into a thriving business. Hosted by Dietitian, Chris Hughes. Chris will detail the successes and failures from his journey as a sole practitioner to 7-figure business owner in just 4 years. Each episode features insightful interviews with industry experts, candid discussions about both the successes and challenges encountered in the journey, and practical advice on building and scaling a client-centered nutrition business. Whether you’re a sole practitioner dreaming of expansion or an established professional aiming for higher profitability, this podcast will equip you with the tools and knowledge needed to achieve your business goals. Join us as we explore the intricacies of client relationship management, marketing strategies, service diversification, and much more, all tailored specifically for the nutrition community. “How to Build a Profitable Nutrition Business” is more than just a podcast; it’s a roadmap to success in the competitive world of nutrition and health services.

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