How to Build a Profitable Nutrition Business

Chris Hughes
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How to Build a Profitable Nutrition Business

Welcome to “How to Build a Profitable Nutrition Business,” the go-to podcast for dietitians, nutritionists, and health professionals seeking to transform their passion into a thriving business. Hosted by Dietitian, Chris Hughes. Chris will detail the successes and failures from his journey as a sole practitioner to 7-figure business owner in just 4 years. Each episode features insightful interviews with industry experts, candid discussions about both the successes and challenges encountered in the journey, and practical advice on building and scaling a client-centered nutrition business. Whether you’re a sole practitioner dreaming of expansion or an established professional aiming for higher profitability, this podcast will equip you with the tools and knowledge needed to achieve your business goals. Join us as we explore the intricacies of client relationship management, marketing strategies, service diversification, and much more, all tailored specifically for the nutrition community. “How to Build a Profitable Nutrition Business” is more than just a podcast; it’s a roadmap to success in the competitive world of nutrition and health services.

  1. From Zero to Thousands: Building a Profitable Email List with Lead Magnets

    DEC 17

    From Zero to Thousands: Building a Profitable Email List with Lead Magnets

    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes is joined by Stacey Hughes—Facebook ad specialist, lead magnet expert, and the driving force behind their seven-figure nutrition business. Stacey dives deep into the power of lead magnets: what they are, how they work, and why they are critical for building a sustainable email list that you own. Whether it’s a calorie calculator, recipe eBook, or a live training, Stacey breaks down how to create lead magnets that attract ideal clients, deliver quick wins, and seamlessly lead into your services. Chris and Stacey also explore practical tools and strategies for promoting lead magnets, such as integrating them with social media and leveraging ManyChat to drive engagement. You’ll discover why lead magnets don’t always have to be free, how to test their effectiveness through Facebook ads, and tips for nurturing leads with email sequences. Plus, don’t miss out on Stacey’s special offer: a training session on setting up lead campaigns for allied health professionals. This episode is packed with actionable insights to help you build your list, attract the right audience, and grow your nutrition business. Don't miss out on Stacey's Special Offer:"I have a training on how to set up a lead campaign for allied health businesses. Normally $297, but with the coupon code 'MEALZEE,' you get $200 off”​. Click the link below to grab access and start building a profitable nutrition business today! Link to Offer: https://www.staceyhughes.co/offers/VNm7iMtT?coupon_code=MEALZEE  Learn more about Stacey's services here: https://www.staceyhughes.co/ Click here to create your FREE ManyChat account today.Chris and Stacey discuss the powerful automation software they use called Kajabi. If you'd like to check it out, click here.

    21 min
  2. How to Build a Successful Nutrition Podcast with Danny Lennon

    DEC 3

    How to Build a Successful Nutrition Podcast with Danny Lennon

    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with Danny Lennon, the creator of Sigma Nutrition, to unpack the secrets behind building a globally respected nutrition brand. From humble beginnings as a biology and physics teacher to becoming one of the most trusted voices in evidence-based nutrition, Danny shares the journey of launching his podcast in 2014—well before podcasts became mainstream—and how consistency and authenticity were the keys to his success. Discover how Danny turned a niche podcast into a thriving business, the challenges he faced when monetizing his platform without compromising its integrity, and why podcasts remain a powerful tool for connecting with a deeply engaged audience. Whether you're a health professional, fitness coach, or aspiring podcaster, this episode is packed with actionable advice and inspiration to help you create content that stands the test of time. Don’t miss this deep dive into the strategies and mindset that fueled Sigma Nutrition’s rise to the top!

    45 min
  3. Streamlining Your Service with Cutting Edge Technology

    NOV 20

    Streamlining Your Service with Cutting Edge Technology

    Time is one of the most valuable resources in any nutrition business. In this episode, we sit down with Robbie Clark, a dietitian and the visionary founder of HealthBank—a game-changing digital clinic software designed specifically for health professionals. Robbie shares his journey from private practice to software innovation, explaining how HealthBank helps practitioners save time, reduce admin tasks, and improve client engagement. Discover how HealthBank integrates wearable tech for real-time client insights, offers a seamless migration service for established practices, and redefines pricing strategies to ensure practitioners only pay when they’re earning. Whether you're just starting out or looking to modernise your practice, Robbie’s insights are invaluable for building a profitable and efficient nutrition business. Tune in to learn how you can spend less time on admin and more time helping clients achieve their health goals! Get in contact with Robbie Clark: LinkedIn: https://au.linkedin.com/in/robbie-clark-healthbank  Website: https://www.healthbank.io/p/robbie-clark?tz=Asia%2FShanghai

    27 min
  4. How to Overcome Limiting Beliefs with Performance Psychologist Rupert Bryce

    NOV 5

    How to Overcome Limiting Beliefs with Performance Psychologist Rupert Bryce

    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with Rupert Bryce, a seasoned performance psychologist who specializes in helping entrepreneurs, executives, and business owners push beyond self-limiting beliefs to reach their fullest potential. Rupert dives deep into the psychological barriers many face, such as imposter syndrome and doubt, which can prevent professionals from fully embracing their worth and charging appropriately for their services. He emphasises that while these self-imposed limitations may offer temporary comfort or safety, they also keep people from achieving their bigger goals. Drawing from his extensive experience in performance psychology, Rupert introduces the concept of understanding one’s “Underberg”—the underlying beliefs, assumptions, and stories that shape our actions. Through thought-provoking questions like “Who am I now?” and “Who am I yet to become?”, he encourages listeners to reflect on past experiences and inherited narratives that may no longer serve them. By cultivating curiosity and emotional agility, Rupert explains, individuals can break free from old patterns and move towards ambitious, fulfilling goals. Chris and Rupert also discuss the value of leaning into discomfort as a pathway to growth, stressing the importance of building mental resilience just as one would train physically. This insightful episode offers actionable strategies for any nutrition professional seeking to overcome self-doubt, improve their business mindset, and elevate their practice. Tune in to discover how embracing a performance-oriented mindset can transform your career and personal growth journey.

    36 min
  5. How to Have Impact Through Client Conversations with Paralympian Kyle Coon

    OCT 24

    How to Have Impact Through Client Conversations with Paralympian Kyle Coon

    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with the incredible Kyle Coon, a two-time Paralympian, keynote speaker, and certified "Exactly What to Say" guide. Kyle shares his inspiring journey of losing his vision at the age of six and how that challenge taught him the art of listening and asking meaningful questions. He explains how mastering conversations has not only shaped his sporting career but also enhanced his relationships and business ventures. Kyle provides practical tips for nutrition and fitness professionals, emphasizing the importance of curiosity, empathy, and active listening in client consults. He highlights the role of social media in engaging clients and shares authentic, humorous stories—like a sodium bicarbonate mishap—to illustrate the power of vulnerability in marketing. Kyle’s insights will leave you inspired to rethink your conversations and approach them with intention and authenticity. Tune in to discover actionable strategies on asking the right questions, mastering client rapport, and using conversations to drive growth in your business. Whether you’re looking to deepen your client relationships or enhance your social media presence, Kyle’s expertise is not to be missed. Follow Kyle Coon: Instagram: @eyeronkyle Email: kyle@kylecoon.com LinkedIn: Kyle Coon

    27 min
  6. Social Media Masterclass with Dietitian Aidan Muir

    OCT 9

    Social Media Masterclass with Dietitian Aidan Muir

    In this episode, we sit down with Aidan Muir, the powerhouse dietitian behind Ideal Nutrition, to uncover the secrets of building a profitable nutrition business using social media. With over 77,000 Instagram followers and a thriving practice that supports 10 dietitians, Aidan shares how he went from getting zero clients online to becoming a go-to expert in the nutrition field. We dive deep into his strategies for creating content that not only educates but also converts followers into loyal clients—all while staying true to evidence-based practices. Aidan also reveals the mistakes he made early on, the moment his Instagram strategy started to gain traction, and his unique approach to collaborations that propelled his business to new heights. Whether you’re a nutrition professional just starting out or looking to level up your social media game, this episode is packed with actionable advice that you can implement right away to attract your ideal clients. Don’t miss out on learning how to turn your passion into a profitable business by tuning in! To see Aidan's skills at work, be sure to follow him on the various links below: LinkedIn: https://www.linkedin.com/in/aidan-muir-35a347121/ Instagram: https://www.instagram.com/aidan_the_dietitian/?hl=en TikTok: https://www.tiktok.com/@aidan_the_dietitian Website: www.idealnutrition.com.au

    38 min
  7. How to Build a $1.3M Nutrition Business Through Continuous Improvement

    SEP 24

    How to Build a $1.3M Nutrition Business Through Continuous Improvement

    In this episode of How to Build a Profitable Nutrition Business, we sit down with Mitch, a highly successful dietitian based in North Queensland, who shares the journey of how he turned a small dietetics practice into a million-dollar business. Mitch opens up about the challenges of scaling a regional nutrition practice, his innovative strategies for managing a team, and the importance of efficiency and technology in modern healthcare settings. Listeners will gain valuable insights into the critical role data plays in making informed business decisions, as well as practical tips for improving client satisfaction and streamlining operations. Mitch also highlights the importance of building a positive workplace culture and his approach to fostering long-term employee retention through professional development and empowerment. Whether you're just starting out or looking to scale your nutrition business, this episode is packed with actionable advice, from mastering financial metrics to creating a standout customer experience. Tune in to learn how Mitch's business grew from a modest $300,000 turnover to over $1.3 million, and how you can apply these lessons to grow your own nutrition practice. Get in touch with Mitch here: Guest Speaker: Mitch Email: mitch@healthmanagement.com.au  Phone: 0430 5227 LinkedIn: https://au.linkedin.com/in/mitch-smith-5156b663

    33 min
  8. How to Stand Out in the Nutrition World

    SEP 10

    How to Stand Out in the Nutrition World

    In this episode of "How to Build a Profitable Nutrition Business," Chris Hughes sits down with Linda Melone, a renowned copywriter with a rich background in health and fitness. Linda shares her journey from being a pastry chef and personal trainer to becoming a sought-after copywriter for B2B health and fitness brands. She dives deep into the art of crafting conversion-focused copy and emphasizes the importance of having a strong unique value proposition (UVP) to stand out in the crowded nutrition industry. Linda’s expertise is not just about writing; it's about understanding the psychology of your audience and using empathy to connect with them on a deeper level. Linda highlights the significance of having a memorable UVP that is unique, desirable, specific, succinct, and memorable. She also shares practical tips on creating compelling headlines, leveraging empathy in your messaging, and using AI to streamline your content creation process. Whether you’re a nutrition professional or fitness expert, Linda’s insights will help you create impactful copy that resonates with your audience and drives business growth. Episode Highlights: Linda Melone’s transition from pastry chef and personal trainer to expert copywriter. The importance of a unique value proposition in setting your business apart. How empathy and understanding your audience can make your copy more effective. Key Takeaways: Unique Value Proposition (UVP): A strong UVP should be unique, desirable, specific, succinct, and memorable. It’s crucial for distinguishing your brand in a competitive market. Headline Creation: Spend time crafting headlines; they are often the gateway to your content. Use numbers, clear language, and avoid overly clever or deceptive tactics. Empathy in Copywriting: Understand your audience’s pain points and aspirations. Use their language and experiences to make your copy relatable and impactful. Using AI for Copy: AI can assist in organizing and summarizing data, but the human touch is essential for authenticity and connection. To learn more from Linda and keep up with her latest insights:  Website: www.thecopyworx.com  Social links: https://linktr.ee/lindamelone 3 copywriting freebies: https://thecopyworx.com/resources/  My weekly Conversion Copy Newsletter: https://thecopyworx.com/newsletter/  Link to my podcast: https://podcasts.apple.com/us/podcast/b2b-marketing-copywriting/id1614152949    Tune in to this episode for actionable insights and tips on elevating your nutrition business through powerful copywriting!

    29 min
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About

Welcome to “How to Build a Profitable Nutrition Business,” the go-to podcast for dietitians, nutritionists, and health professionals seeking to transform their passion into a thriving business. Hosted by Dietitian, Chris Hughes. Chris will detail the successes and failures from his journey as a sole practitioner to 7-figure business owner in just 4 years. Each episode features insightful interviews with industry experts, candid discussions about both the successes and challenges encountered in the journey, and practical advice on building and scaling a client-centered nutrition business. Whether you’re a sole practitioner dreaming of expansion or an established professional aiming for higher profitability, this podcast will equip you with the tools and knowledge needed to achieve your business goals. Join us as we explore the intricacies of client relationship management, marketing strategies, service diversification, and much more, all tailored specifically for the nutrition community. “How to Build a Profitable Nutrition Business” is more than just a podcast; it’s a roadmap to success in the competitive world of nutrition and health services.

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