How to build an engaged community with Tori Kopke

Want to build a brand that stands the test of time? Start with an engaged, loyal community.

In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand’s reach and drive real growth.

Here’s what you’ll learn:
✨ How to foster a value-driven, inclusive community
✨ The role of word-of-mouth marketing in building trust and loyalty
✨ Why an active community is the secret weapon for small business success
✨ Practical tips to make community a pillar of your marketing strategy, e.g. running a challenge

Tori’s down-to-earth approach and unique perspective make this a must-listen for any entrepreneur building a coveted brand.

Hit play and start building a community that strengthens your business and amplifies your impact.

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Brands/groups mentioned in this episode:

• Kevin Kelly: 1000 True Fans

• Facebook group: Motherland (Stephanie Trethewey)

• Facebook group: One Roof (Cherie Rubinstein)

• Facebook group: Mecca Chit Chat

• Mamamia Out Loud

• Business Chicks

• The Power Project –Mastermind (Tori Kopke)

• Your Social Team (Manu Muraro)

• Facebook group: The HUB for Regional and Rural Business Women 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Tori Kopke:

Instagram

LinkedIn

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

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