How to craft an agency’s identity

Everyone in real estate knows that presentation is important, and that starts with the story your business projects. On this episode of Secrets of the Top 100 Agents, host Juliet Helmke is joined by Steve Osborn, brand adviser at Identity Marketing, to delve into the world of real estate agency branding and look into how the top teams are setting themselves apart.

A veteran of the real estate marketing sector, Steve talks about how much has changed since he started working with industry businesses to refine their look. The duo discuss the importance of having a strong business strategy on which to base a visual identity, and what it means for real estate businesses to find their “why”.

Steve also shares some of the strategies that he has implemented at agencies to increase their awareness, team cohesion, and community connectedness.

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