REB Podcast Network

Momentum Media

Welcome to the REB Podcast Network! Our hosts are regularly joined by some of the biggest names in Australia's real estate and property circles, covering off all the latest news, trends, insights and education. With REB widely regarded as the leading real estate content brand in Australia, we provide unparalleled access to the industry's rising stars and the most revered professionals, the newest tech, as well as cutting-edge developments in the business world.

  1. Your digital marketing playbook is dying. Here's what's replacing it.

    MAY 8

    Your digital marketing playbook is dying. Here's what's replacing it.

    By now, you already know that digital marketing is not just a "nice to have" in real estate – it's the front door to listings, trust, and long-term pipeline building. But GEO, AI's answer to SEO, is going to change all of this. Prepare to unlearn your marketing playbook. On this episode of the Real Estate Business (REB) Podcast, host Liam Garman and Purple Thread Marketing founder Darrell Weekes unpack how the rules of agent discovery are being rewritten in real time by artificial intelligence (AI), generative search, and changing consumer behaviour. Weekes is appearing at the upcoming New Agent Academy. Secure your free tickets here. The old playbook was built on search engine optimisation (SEO), keywords, and visibility. That is now being replaced by generative engine optimisation (GEO), where AI tools like ChatGPT assess credibility, consistency, and third-party validation before recommending an agent. Weekes warns that most agents are still optimising for a system that no longer controls the decision. What emerges is a clear warning. If your digital footprint is inconsistent, scattered across platforms, or filled with agent-to-agent content instead of client relevance, you are effectively invisible to the next wave of vendor decision making. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email editor@realestatebusiness.com.au for more insights.

    31 min
  2. The new AI playbook to earn more and borrow more – with Andrew Morello from The Entourage

    APR 30

    The new AI playbook to earn more and borrow more – with Andrew Morello from The Entourage

    Borrowing power is no longer decided at the bank – it's being quietly shaped by AI, spending habits, and financial behaviour long before investors ever apply for a loan. On a special crossover episode of Real Estate Business (REB) Podcast and How I Met My Broker, hosts Liam Garman and Hung Chuy sit down with Andrew Morello, winner of The Apprentice Australia, to discuss how artificial intelligence (AI) is reshaping the way investors build, protect, and lose borrowing capacity in today's market. Morello reveals that what used to take weeks of planning and analysis can now be done in hours, with AI accelerating everything from strategy development to financial modelling – giving some investors a serious speed advantage. The discussion also highlights a growing shift in lending, where AI and open banking tools are enabling lenders to delve deeper into real spending behaviour, meaning small financial habits can now directly influence borrowing outcomes. Chuy and Morello warn that property investors who ignore this shift risk falling behind, as borrowing power becomes less about income alone and more about how intelligently finances are structured and managed. Ultimately, the trio shows a new reality for investors: AI isn't just a tool for efficiency – it's becoming a gatekeeper to finance and growth. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email editor@realestatebusiness.com.au for more insights.

    1h 2m

About

Welcome to the REB Podcast Network! Our hosts are regularly joined by some of the biggest names in Australia's real estate and property circles, covering off all the latest news, trends, insights and education. With REB widely regarded as the leading real estate content brand in Australia, we provide unparalleled access to the industry's rising stars and the most revered professionals, the newest tech, as well as cutting-edge developments in the business world.

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