How to Create a Brand that Stands Out For Both You and Your Company with Nick Thompson

In this episode of "Get Mic'd," we explore the art of brand building with Nick Thompson, CEO of The Atlantic. Nick shares insights into managing both personal and company brands, highlighting the symbiotic relationship between the two.

Discover Nick's unconventional journey into journalism, including a gripping story from his early career. He discusses implementing digital paywalls at renowned publications like The New Yorker and Wired, shedding light on the intricate balance between subscriptions and advertising revenue.
Nick also unveils his latest venture, speakeasy.ai, a social media platform aimed at fostering civil discourse online. Gain a deeper understanding of brand management, media strategy, and the evolving landscape of digital journalism from a true industry leader.

Episode Highlights

00:00 Intro

02:18 How Nick Manages Both the Company and His Personal Brand

04:57 Nick’s First Story Entry Into Journalism

09:49 Words of Wisdom For Aspiring Journalists

14:29 The Many Projects of Nick Thompson

20:08 Building a Brand That Cuts Through the Noise and Stands Out

23:29 The Challenges of a Paywall Business Model

27:20 The People Behind Building the Brand

30:54 More About Nick’s LinkedIn Video Series

40:51 Lessons From Running

45:48 Quick Questions For Nick