The Business Savvy Therapist

Nicole McCance
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

  1. Are you Ready for Group Practice?

    HÁ 1 DIA

    Are you Ready for Group Practice?

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  Watch this Episode on Youtube: https://youtu.be/tYvERauTEpw  In this episode, I dive into the emotional and practical sides of deciding to build a group practice. I share what made me take the leap, the fears that came up (because trust me, there were many), and how I worked through them, plus a few things I wish someone had told me before I started. You’re not alone, I’ve been exactly where you are. If you're even thinking about growing your practice, this one’s for you. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:35] Emotional check-in: how do you feel when you think about starting a group practice? [05:38] How knowing your Kolbe score can help you decide if group practice is right for you [06:29] The truth about building a business—it’s hard, but it’s worth it [09:05] How hiring support helps you stay in your zone of genius [11:18] Why slower growth might actually be better for your nervous system [17:35] How to create ease and reduce early overwhelm Links From The Episode: Take the Kolbe → https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1 Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    22min
  2. Real Talk: My Startup Horror Stories

    9 DE SET.

    Real Talk: My Startup Horror Stories

    Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Fe23qMe8VSI In this episode, I’m getting real with you. I’m sharing some of the messy, imperfect, and downright wild stories from when I first started my group practice. From break in’s to mistaken identities—this episode is full of the behind-the-scenes chaos that led to big growth. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] The twist that almost stopped me from starting a group practice [06:18] The moment I thought I found a dead body in my office basement [08:44] The time my intern discovered a crack pipe in the hallway [11:08] A mix-up with a sex worker that had my shuttle driver in a panic [13:03] Why messy beginnings don’t mean a messy future and how it all turned out Links From The Episode: Video of Nicole’s waiting room: https://www.instagram.com/p/DF2lxzePgmq/  Voxer: https://www.voxer.com/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    15min
  3. Marketing for the Modern Therapist

    2 DE SET.

    Marketing for the Modern Therapist

    Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/ In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you're still in solo practice or navigating the complexities of group practice, you’ll walk away with powerful, practical marketing strategies to attract more clients and grow with purpose. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [08:34] Why a polished website with strong messaging is now the bare minimum for attracting clients [11:23] How SEO has evolved and the essential on-page and off-page strategies you should know [14:39] Tools that simplify and gamify content optimization [15:36] Felicia’s take on Instagram marketing and how therapists can build traction without losing themselves [20:00] The story behind “The Bad Therapist” brand and redefining professional identity Links From The Episode: UTMed link: https://thebadtherapist.coach/?utm_source=businesssavvytherapistpodcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=website  Felicia’s private practice fee calculator, The Magic Sheets: https://thebadtherapist.ck.page/revenue-stimulator?utm_source=businesssavvytherapistpodcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=magicsheetsoptin  Ahrefs: https://ahrefs.com Surfer SEO: https://surferseo.com Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://amzn.to/4dOmEGj  More about Felicia: Felicia Keller Boyle, known as The Bad Therapist®, is revolutionizing how therapists build private practices. By empowering overworked and underpaid professionals, she helps them create joyful, profitable, and ethical businesses. Having established her own six-figure, cash-pay practice while maintaining a balanced three-day workweek, Felicia offers expertise in marketing, money mindset, and team building. Her coaching clients have achieved remarkable milestones—hitting their first $10k, $15k, and even $28k months; filling their practices; launching coaching offers; and growing their Instagram followings to over 10k in less than a year. Combining professional insight with a fresh, modern approach, Felicia is a sought-after mentor for therapists ready to transform their practices and lives. Want to Connect with Felicia? The Bad Therapist: https://thebadtherapist.coach/  Felicia’s Instagram: @the_bad_therapist The Bad Therapist Podcast: Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    26min
  4. Who Should You Hire First? (or next) to Scale Into a Group Practice

    26 DE AGO.

    Who Should You Hire First? (or next) to Scale Into a Group Practice

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2Mm2WtlaZj4 Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m giving you a peek behind the curtain into the data-driven decisions that keep your business growing sustainably. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:38] Why your first hire should be a “mini-me” and how to avoid my biggest hiring mistake [06:07] What to charge after your first hire and how to reposition yourself as the CEO [09:55] How to use client inquiry data to determine your next best hire [10:38] Why couples or family therapists can supercharge your growth [15:03] When to start posting for your next role (don’t wait too long!) [15:41] The pros and cons of hiring interns, pre-licensed, or fully licensed therapists Links From The Episode: Episode 119: How to Grow Into a Group Practice  – https://mccancemethod.com/episode-119-how-to-grow-into-a-group-practice/ Episode 123: Where to Find the Best Therapists When Hiring https://mccancemethod.com/episode-123-where-to-find-the-best-therapists-when-hiring/  My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! →  https://janesoftware.partnerlinks.io/ytg4vn Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    24min
  5. Where to Find the Best Therapists When Hiring

    19 DE AGO.

    Where to Find the Best Therapists When Hiring

    Book a Strategy Call → https://mccancemethod.com/strategy-call/  Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/oVDWEuE9hJ4 In this episode, I show you exactly where to find the best therapists when you're ready to hire. I share my tried-and-tested strategies, including the hiring formula that helped me grow to 55 therapists. If you’ve been stuck wondering where all the good candidates are, this one’s for you. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:09] Why you should never hire before building systems and documenting processes [03:21] The step-by-step formula for using Indeed effectively [07:10] How job titles and keywords impact your visibility on Indeed [10:46] Tips to craft a compelling job description that stands out  [14:29] When and how to use LinkedIn Recruiter and professional regulatory directories [19:07] Additional hiring strategies  Links From The Episode: Indeed Support Helpline: 1-800-475-4361 Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    22min
  6. The Secret to Successful Business Partnerships

    12 DE AGO.

    The Secret to Successful Business Partnerships

    Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/  In this episode, I’m doing something a little different. I'm sharing a full interview from Linzy Bonham’s podcast, Money Skills for Therapists. In it, Linzy chats with business partners Steph and Laura, who open up about how their partnership was born out of a crisis, how they’ve navigated difficult money conversations, and what’s helped them maintain a strong friendship while growing a thriving group practice. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:50] How Steph and Laura’s business began after fleeing a toxic workplace [07:38] How they turned a crisis into a leadership opportunity [15:01] The two codes they live by to maintain their partnership [20:34] Their biggest money challenge—navigating financial inequity [28:45] Advice for therapists considering a business partnership Links From The Episode: Money Skills for Therapists podcast: https://moneynutsandbolts.com/podcast/ Download Linzy’s Free guide How to Stop Feeling Overworked & Underpaid in Your Group Practice https://moneynutsandbolts.com/msgpo-guide-o/    Want to Connect with Linzy?  Check out her FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you. Click here to find a masterclass time that works for you!  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    34min
  7. Your Scaling Questions Answered

    5 DE AGO.

    Your Scaling Questions Answered

    Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/l8ozqpEtgwI  Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  In this episode, I’m answering your most pressing questions about scaling! From knowing when to move into a bigger office, to deciding who your next hire should be, to whether group therapy is a profitable option, this AMA-style chat is packed with real talk and personal insights from my own scaling journey. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:53] When is the right time to move into a bigger office? [04:41] How one office space can generate $40K in revenue [06:32] How to use a cost-benefit analysis and break-even point to guide your next move [09:23] Why hiring a couples therapist can be a smart next hire [12:44] Using keyword data and inquiries to inform hiring decisions [15:54] Why group therapy isn’t always the best growth strategy Links From The Episode: Episode 98: Mastering Money Decisions – https://mccancemethod.com/master-your-money-mindset-organic/  Episode 38: How to Stand Out from the Crowd with Niche Packages – https://mccancemethod.com/elevate-your-therapy-practice/ Keyword Planner: https://shorturl.at/Mxapq My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! → https://janesoftware.partnerlinks.io/ytg4vn   Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    20min
  8. Scaling Stories: How Real Therapists Built 6- and 7-Figure Practices

    29 DE JUL.

    Scaling Stories: How Real Therapists Built 6- and 7-Figure Practices

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/M5PHrJrXVIo Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  In this episode, I’m sharing an inspiring panel discussion from my live event, where graduates of my program—the Clinic Growth Map—open up about their real-life scaling journeys. From maternity leaves to mindset shifts and marketing wins, these successful group practice owners reveal what it really took to build thriving multi-six and seven-figure practices. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:16] Carla shares how she built a team of 20 and structured her business to step back as the owner [04:23] Panelists discuss what initially motivated them to scale their solo practices into group practices [09:40] Nicole dives into how limiting beliefs hold many therapists back and how each guest overcame theirs [14:35] Group owners reveal the top client attraction strategies working for them right now [27:34] The panel reflects on how their lives have changed since scaling their practices, including income and freedom [36:26] Q&A begins with tips on fixing “leaky buckets” and building strong intake systems Links From The Episode: Learn more about the Clinic Growth Map here: https://mccancemethod.com/  Book a Strategy Call → https://mccancemethod.com/strategy-call/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    1h7min
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

Informações

  • Criado por
    Nicole McCance
  • Anos de atividade
    2023 - 2025
  • Episódios
    128
  • Classificação
    Livre
  • Copyright
    © 2025 The Business Savvy Therapist
  • Site do podcast
    The Business Savvy Therapist

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