How to Create Ad Campaigns That Stand Out (3 Steps‪)‬ Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

If you’ve ever considered using paid ads to generate revenue, this episode is for you.
The trick is to make your ad stand out. But how do you do that amidst the noise of the internet?
This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing.
Her fascinating interview will make you rethink everything you thought you knew about ad campaigns.
Topics covered:
The definition of interruption marketingThe benefits of long-form copy and why Sarah is such a big fanMaking copy the conversation that people want to readUsing long-form copy to inform and educateWhy you should interrogate your customers and turn their answers into an adRecognizing angles in client stories and how to use them in your copyTeaching the public something new with your copyTalking to your customer's customers and what questions to ask themHaving someone else to write the copy to ensure you have communicated properlyResources mentioned:
Strategyzer3 Steps to Write Copy That Converts with Joanna WiebeCopyhackersMade to Stick: Why Some Ideas Survive and Others Die - Chip HeathThe Jelly Effect - Andy BoundCatch Me If You Can - Frank Abagna
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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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