How To Create Greater Synergy Between Development And Marketing (Rewind) — Courtney Bugler

Courtney Bugler, President and CEO of ZERO Prostate Cancer, joins us in the studio to dive into how to create greater synergy between development and marketing within our organizations. In her former role at Piedmont Park Conservancy, she served as the Chief Development and Marketing Officer and has a unique perspective to speak on forming synergy between marketing and fundraising departments.

She says, “Marketing and fundraising are ultimately the same thing. They’re relationship building and storytelling. They just do it in different ways.”

Courtney talks specifically through strategies that she’s putting in place to increase productivity, efficiency, and revenue. But at the heart of all her plans are a deep commitment to the best for her team and her community. You don't want to miss this one!

Bio:

Courtney is the President and CEO of PZERO Prostate Cancer. She is a strategic and visionary nonprofit leader able to successfully bring organizational change, drive new partnerships, solve complex business development challenges, and manage key relationships to generate long-term growth.

She’s also a national thought leader on peer to peer fundraising with extensive experience in a 360 degree development shop. Her work combines expert strategic planning and business planning competencies with consistent success in achieving objectives, creating programs, leading employees, and consistently delivering strong and sustainable financial results.

Guest links:

• Courtney’s LinkedIn profile

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Hosted by the brilliant team at Feathr.

Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.