How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS.

You'll learn:

• What metrics marketers should pay attention to while measuring an online marketing campaign 
• What you should take into consideration before calculating CAC and LTV 
• How to structure a campaign performance report so that it's easy to follow and take action 

Links mentioned on the show:

• Follow JJ on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on LinkedIn.
• Follow Anna on LinkedIn.