On Branding Podcast

Arek Dvornechuck
  • 4,3 (4)
  • MARKETING
  • SEMANAL
On Branding Podcast

Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design.

  1. Rebrand, Brand Refresh or Redesign with Lauren Bayne

    05/09/2024

    Rebrand, Brand Refresh or Redesign with Lauren Bayne

    In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert.  They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding. Lauren also shares her branding journey and current trends in the industry. Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement. Podcast Page: https://www.ebaqdesign.com/podcast/rebrand-refresh-redesign

    15min
  2. Live Events for Brand Growth with Brandie Weaver

    26/08/2024

    Live Events for Brand Growth with Brandie Weaver

    In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events.  They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment.  Brandie shares insights on organizing impactful, intimate events and how startups can leverage their networks and resources for successful execution. Tune in for actionable advice on event strategy and brand engagement. Podcast Page: https://www.ebaqdesign.com/podcast/live-events

    10min
  3. Power of Culture in Marketing with Anastasia Kārkliņa Gabriel

    20/08/2024

    Power of Culture in Marketing with Anastasia Kārkliņa Gabriel

    In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'. We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity. Anastasia also provides actionable advice for marketers to expand their cultural literacy and create impactful, inclusive campaigns. Podcast Page: https://www.ebaqdesign.com/podcast/power-of-culture-in-marketing

    22min
  4. The Power of Homepage Videos with Patrick Taggart

    08/04/2024

    The Power of Homepage Videos with Patrick Taggart

    In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of showcasing a brand’s unique story and engaging audiences with sincerity. Patrick also sheds light on the common traps in video marketing, highlights the essence of raw, authentic content, and offers actionable tips for mastering the art of video storytelling. Tune in to absorb Patrick’s profound insights on enhancing your brand’s narrative and cultivating lasting relationships with your audience in today’s fast-paced digital world.

    13min
  5. Cultural Moments & Brand Narratives with Maggie Walsh

    25/03/2024

    Cultural Moments & Brand Narratives with Maggie Walsh

    In this episode, Arek welcomes Maggie Walsh, a respected branding strategist known for her expertise in brand development and cultural engagement. Maggie shares insights into crafting compelling brand identities and leveraging cultural moments to build loyal fan bases. With over 12 years of industry experience, she emphasizes the importance of understanding brand values and effectively engaging with cultural trends. Maggie also discusses common branding pitfalls, underscores the significance of authenticity, and provides practical guidance for navigating the dynamic social media landscape. Tune in to glean valuable insights from Maggie on elevating your brand’s identity and nurturing enduring connections with your audience amidst the ever-evolving business landscape.

    16min
  6. Proven Ways to Acquire Clients with Richard Weylman

    18/03/2024

    Proven Ways to Acquire Clients with Richard Weylman

    In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of creating memorable customer experiences and the role of empathy in sustaining client relationships. Drawing from his extensive background working with diverse industries, Richard provides actionable strategies for businesses aiming to thrive through customer re-engagement. Tune in to gain valuable knowledge on how to elevate your brand’s client acquisition and retention in today’s competitive market.

    18min
  7. Future Ready Branding Strategies with Mitch Duckler

    11/03/2024

    Future Ready Branding Strategies with Mitch Duckler

    In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can navigate and stay ahead in an ever-evolving landscape. He shares his experiences from his extensive career working with industry giants like ExxonMobil and Hyatt Hotels, and discusses his interviews. Tune in to this enlightening conversation to learn how your brand can harness the power of innovation and maintain relevance in the dynamic market of today and tomorrow.

    17min
  8. How to Earn Media Coverage with Mickie Kennedy

    04/03/2024

    How to Earn Media Coverage with Mickie Kennedy

    In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of effective press releases, to launching e-releases, a company that has been helping clients get featured in prestigious publications for over two decades. Don’t miss this informative conversation about leveraging the power of press releases to boost your brand awareness and authority.

    15min
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4,3
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Sobre

Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design.

Informações

  • Criado por
    Arek Dvornechuck
  • Anos de atividade
    2017 - 2024
  • Episódios
    112
  • Classificação
    Livre
  • Copyright
    © Arek Dvornechuck
  • Site do podcast
    On Branding Podcast

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