How to Design a Website that Converts with Greg Merrilees

Summary:

In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.

Chapters:

[00:01:02] Website conversion best practices.

[00:04:12] Pivoting to web design.

[00:08:03] Web design for video strategy.

[00:11:33] Psychological influence strategies.

[00:13:34] Spin selling framework.

[00:17:56] Conversion killing design trends.

[00:20:42] Video placement best practices.

[00:23:47] Thank you page videos.

[00:29:01] Video hosting platform recommendations.

[00:31:02] Design and business tools.

[00:34:11] Impact of a bad website.

[00:37:06] Choosing a web design company.

[00:40:00] Social media marketing challenges.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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