Engage Video Marketing Podcast Ben Amos

Summary:
In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.
Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.
Chapters:
[00:00:21] User Generated Content
[00:04:25] Creating Oysterly Social Video Agency
[00:08:52] Owned user-generated content.
[00:14:01] Texture of social channels.
[00:15:43] Control of brand visual style
[00:19:42] Finding UGC creators
[00:25:05] Compensation for creators
[00:27:31] Paid endorsements disclosure.
[00:31:27] Changing video hooks for impact.
[00:35:35] Microsoft Education on TikTok
[00:39:04] AI-generated avatars in UGC
[00:43:29] What's next in social video?
[00:47:05] Embrace UGC for business
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Summary:
In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.
Chapters:
[00:02:22] Meg's journey to Australia.
[00:06:39] Tourism and hospitality experiences.
[00:08:26] Rise of keyboard warriors.
[00:11:53] Audience segmentation on social media.
[00:15:19] Building Your Business Online
[00:20:24] Social media evolving for businesses.
[00:24:17] Niche content marketing strategies.
[00:26:36] Shiny object syndrome
[00:29:03] Focus on strategy first.

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Summary:
In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.
Chapters:
[00:01:02] Website conversion best practices.
[00:04:12] Pivoting to web design.
[00:08:03] Web design for video strategy.
[00:11:33] Psychological influence strategies.
[00:13:34] Spin selling framework.
[00:17:56] Conversion killing design trends.
[00:20:42] Video placement best practices.
[00:23:47] Thank you page videos.
[00:29:01] Video hosting platform recommendations.
[00:31:02] Design and business tools.
[00:34:11] Impact of a bad website.
[00:37:06] Choosing a web design company.
[00:40:00] Social media marketing challenges.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary
In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.
Takeaways
Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.

Chapters
00:00 - Introduction and Background
02:20 - Understanding Video Strategy
05:13 - Short-Form Video Strategy
07:24 - Aligning Format with Strategy
09:46 - The Importance of Short-Form Video
12:09 - Transitioning from Long-Form to Short-Form Video
16:21 - Overcoming the Fear of Being on Camera
25:19 - Balancing Secret Sauce and Expertise Content
36:11 - Taking Action and Getting Started with Short-Form Video
39:29 - Where to Learn More from Jera

Links from the show:
Jera Bean on IG
Jera Bean on Tiktok
Jera Bean on LinkedIn
JeraBean.com

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary
In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp.
Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition.
We delved into the challenges of scaling a service-based business, the evolution of video content demand, and the strategies they used to sell video production effectively. Daniel highlighted the importance of educating clients on the production process and aligning the value of their services with client expectations.
A key part of Visual Domain's success was their proprietary video management system, which streamlined their production process and provided a unique selling proposition. Daniel also touched on the due diligence process during the acquisition and the factors that contributed to their valuation, such as repeat business and revenue growth.
As for the future, Daniel is taking a well-deserved break and is open to exploring new opportunities within the video and technology space. He emphasised the rewarding nature of working in a creative industry and the supportive environment that allows for collaboration and growth.
For those in the video production industry, Daniel's story is a testament to the potential for growth and success. It's a reminder to think about where your business is heading and to consider your own exit strategy, even if it seems far off in the future.
Stay tuned for more insights and stories on the Engage Video Marketing Podcast.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.
Takeaways
Strategy is crucial in digital marketing, as it provides the foundation for effective tactics.Businesses should focus on building relationships with their audience and understanding their needs and challenges.Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.