Engage Video Marketing Podcast Ben Amos

In this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and stepping outside of your comfort zone. 
Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.
Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.
On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes

Video production is an essential component of any video strategy, but it is important to guide and advise clients on when and how to use a video production company. The key is to align budgets and production approaches with the overall strategy. This can be achieved by following the inverse production quantity rule, which suggests that certain stages of the strategy require fewer videos but with a higher allocation of budget, while other stages require more videos but with a lower budget allocation.
In this final episode of the seven-part series, we’ll discuss the importance of mastering the final element of video strategy which is Production.

Metrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quality videos but also on analyzing and measuring the impact and success of these videos.
 In this episode, we dive deep into the world of metrics and how they play a crucial role in your video strategy.

Video optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques.
In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation

Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in investing their time, effort, attention, and money in the right places.

In this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but rather on how it can effectively engage the audience and serve the video strategy.
Stay tuned for upcoming episodes where I will cover Distribution, Optimization, Metrics, and Production.