The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.
Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
The Power of Showing up on Video with Kate Toon
In this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and stepping outside of your comfort zone.
Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.
Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.
On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email firstname.lastname@example.org
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Video Strategist Toolkit Part 7: Production
Video production is an essential component of any video strategy, but it is important to guide and advise clients on when and how to use a video production company. The key is to align budgets and production approaches with the overall strategy. This can be achieved by following the inverse production quantity rule, which suggests that certain stages of the strategy require fewer videos but with a higher allocation of budget, while other stages require more videos but with a lower budget allocation.
In this final episode of the seven-part series, we’ll discuss the importance of mastering the final element of video strategy which is Production.
Video Strategist Toolkit Part 6: Metrics
Metrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quality videos but also on analyzing and measuring the impact and success of these videos.
In this episode, we dive deep into the world of metrics and how they play a crucial role in your video strategy.
Video Strategist Toolkit Part 5: Optimisation
Video optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques.
In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation
Video Strategist Toolkit Part 4: Distribution
Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in investing their time, effort, attention, and money in the right places.
Video Strategist Toolkit Part 3: Content
In this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but rather on how it can effectively engage the audience and serve the video strategy.
Stay tuned for upcoming episodes where I will cover Distribution, Optimization, Metrics, and Production.
I just have to say that the Engage Video Marketing Podcast is one of the best marketing podcasts out there. Ben Amos has a way of making complex video marketing strategies and techniques easy to understand and apply. Whether you're a video marketing newbie or an experienced pro, this podcast is an absolute must-listen. Highly recommend!
I was honored to be Ben’s guest and share a few thoughts about Web 3.0 and the Metaverse. The experience was amazing and the final podcast episode quality and production exceptional. I’m so impressed with Ben’s show that I am now a subscriber to the podcast and am working my way through each episode during my daily runs and paddles around the island. Thank you Ben. Well done! -Mitch Jackson (2013 California Litigation Lawyer of the Year)
Such great insights!
Ben has such a fantastic way of articulating concepts and motivating listeners. I learn something new with every episode. Definitely worth a listen.