How To Double Traffic with Content Audits w/ Kelsey Jones

Show Notes:

• 00:12: Welcome, Kelsey Jones, Founder of Six Stories
• 00:34: Kelsey’s content audit philosophy
• 3:08: The best process for content audits
• 7:22: The necessary benchmarks for content audits
• 12:53: How much time do content audits take?
• 14:38: Kelsey’s digital tool set
• 16:17: How to adjust for keyword cannibalization
• 19:45: Kelsey’s 404 vs. redirect ideology
• 24:07: Are jump-to links for redirects necessary?
• 25:26: How to scope a content audit
• 27:33: Why content audits are an ongoing process
• 31:11: How often should you do content audits?
• 33:47: The benefits of “mini” content audits
• 35:58: How should you structure an auditing team?
• 41:08: What are common content audit mistakes you’ve seen?
• 45:18: The ideal point person for content changes
• 48:48: The value of checklists
• 50:50: Content audits and their impact

Show Links:

• Learn more about Six Stories
• Follow Kelsey on Twitter
• Follow Ross on Twitter
• Send us an email