Ops Cast

MarketingOps.com
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Ops Cast

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

  1. Behind the Scenes with the OpsCast Crew

    قبل ٣٦ دقيقة

    Behind the Scenes with the OpsCast Crew

    Text us your thoughts on the episode or the show! On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and where we’re headed. Tune in to hear:  Membership Model Shift: Slack access is now a Pro-member benefit—hear the reasoning behind the change and how it’s designed to foster trust, safety, and meaningful engagement. MOps Events Update: MOps-Apalooza 2025 is coming in hot—get the dates, location (hello, Anaheim!), and behind-the-scenes insights into the planning chaos (including a $350K food & beverage minimum?!). New Research Drops: The team discusses the new State of Data-Driven Decision Making report, covering data quality, analytics gaps, and organizational maturity. Expanding Roles in MOps: Naomi shares how her role has grown to include BDR teams and sales enablement, highlighting the real-world impact of cross-functional ops leadership. Coming Soon: Cohorts & Community Building: A sneak peek at new initiatives to match members based on roles and responsibilities—connecting peers in meaningful ways. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show

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  2. Following Your Passions to Marketing Operations with Ahmad Moore

    ١٦ يونيو

    Following Your Passions to Marketing Operations with Ahmad Moore

    Text us your thoughts on the episode or the show! On today's episode, we talk with Ahmad Moore, founder of Pressure Marketing, to unpack his unconventional but deeply inspiring journey into marketing operations. From IT help desk roots to sales leadership and now running his own MOps-focused agency, Ahad shares how leaning into empathy, technical curiosity, and a hunger for alignment helped shape his path. ✨ Tune in to hear: Why marketing ops is “IT with better branding” — and why that mattersThe underrated power of listening deeply and building an “empathy engine”How cross-functional experience in sales, strategy, and support creates a sharper MOps perspectiveLessons learned from building systems under pressure (literally and figuratively)How Ahad is using AI and HubSpot to scale smarter, not harderEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show

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  3. How Can Marketing Ops help with the "Messy Middle" of the Buyers Journey with Martin Pietrzak

    ٩ يونيو

    How Can Marketing Ops help with the "Messy Middle" of the Buyers Journey with Martin Pietrzak

    Text us your thoughts on the episode or the show! On today's episode, Mike Rizzo talks with Martin Pietrzak, founder and president of Pinch Marketing, to unpack what Google and others have called “the messy middle” of today’s buyer’s journey. Gone are the days of the simple, linear sales funnel. Instead, buyers loop through endless cycles of exploration, evaluation, and self-education before they ever talk to sales — if they do at all. Martin shares how marketing ops pros can embrace this new reality by becoming strategic partners who help build flexible data-driven systems that enable real-time insights, better attribution, and scalable growth. You’ll hear: Why the messy middle exists — and how buyers’ behavior has changed forever.How technology, data, and AI are reshaping go-to-market architecture.The critical role marketing ops plays as the “marketing scientist” in modern organizations.Practical steps to capture buyer signals and turn them into actionable insights.Why marketing ops leaders must think like product managers to architect the GTM stack.Whether you’re building your ops career or leading teams through complex martech stacks, this episode is packed with insights you can apply right away. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show

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  4. Why Should Marketing Ops Pros Care About Customer Marketing and Customer Contact Data with Irwin Hipsman

    ٢ يونيو

    Why Should Marketing Ops Pros Care About Customer Marketing and Customer Contact Data with Irwin Hipsman

    Text us your thoughts on the episode or the show! In today's episode,  we talk with Irwin Hipsman, founder of Repititos, to explore the often-overlooked world of customer marketing and the critical role of customer contact data. Irwin shares findings from his recent research report on the state of customer contact databases, revealing why so many organizations struggle with poor data quality and how it impacts customer communications, renewals, and crisis response. Together, they dive into: The definition of customer contact databases and why focusing on individuals—not accounts—is crucial.Key findings from Irwin's research, including an industry-average database health score of just 47%.The importance of cross-functional teams in maintaining healthy customer data.Actionable steps ops professionals can take to assess, clean, and maintain customer data health.Why better customer data translates directly into stronger customer relationships, higher retention, and better crisis management.Whether you're in marketing ops, customer marketing, or revenue operations, this conversation offers practical insights that can help transform your organization's approach to customer data management. Access the customer health score assessment here. Access Irwin's report here. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show

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  5. The MOps Leap: Transitioning into Strategic Marketing Roles with Rick Collins

    ٢٦ مايو

    The MOps Leap: Transitioning into Strategic Marketing Roles with Rick Collins

    Text us your thoughts on the episode or the show! On todays episode, we talk with Rick Collins, Vice President of Demand Generation at ConnectWise, to explore his unconventional yet inspiring journey from IT to marketing operations and ultimately into executive marketing leadership. Rick shares how he transitioned from managing systems to driving demand, the pivotal career moments that shaped his path, and the leadership lessons he’s learned along the way. Whether you're early in your marketing ops career or looking to break into leadership, this conversation is packed with valuable takeaways on navigating transitions, building trust, and expanding your influence. Tune in to hear: Rick’s unique career path from IT and QA into marketing operations and eventually to a VP role in demand generation.How to leverage technical and relational skills to create career mobility within marketing.The importance of curiosity, relationship-building, and challenging assumptions—internally and externally—for leadership growth.Insights into managing through organizational change, including private equity acquisitions and team restructuring.Tips on transitioning from managing ICs to managing other managers, including the importance of communication, presentation skills, and executive alignment.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show

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  6. Email Deliverability in the Age of AI with Mustafa Saeed

    ١٩ مايو

    Email Deliverability in the Age of AI with Mustafa Saeed

    Text us your thoughts on the episode or the show! The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies. When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled with reckless automation" that floods inboxes with content that lacks genuine value. As email service providers like Google and Microsoft respond with increasingly aggressive spam filters, even legitimate messages from trusted senders are getting caught in the crossfire. The solution isn't abandoning AI but reimagining how we use it. While many AI tools promise to remove humans from the loop, Saeed argues for bringing them back in through thoughtful collaboration between humans and AI agents. This approach combines the best of both worlds—AI's ability to analyze vast datasets and humans' talent for building authentic relationships. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show

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  7. The Ugly Work Behind a Beautiful CRM

    ١٢ مايو

    The Ugly Work Behind a Beautiful CRM

    Text us your thoughts on the episode or the show! Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results. In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that marketing teams celebrate. We explore a powerful technique for demonstrating the value of data cleanup – building reports with bad data to show stakeholders why investment in data quality matters. When executives see inaccurate reports that don't reflect business reality, they better understand why dedicating resources to "boring" operational work is essential.  Whether you're struggling to maintain clean data, communicate the value of operations work to executives, or simply looking to improve your marketing systems, this episode offers practical wisdom from seasoned professionals. Subscribe to OpsCast for more insights on the critical work that happens behind the scenes in successful marketing operations. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show

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  8. How to Streamline GTM Execution with Garrath Robinson and Sebastian Hidalgo

    ٥ مايو

    How to Streamline GTM Execution with Garrath Robinson and Sebastian Hidalgo

    Text us your thoughts on the episode or the show! Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it’s not just about tactics or tools—it’s about speed, trust, and team unity. Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales being the true face of the brand to using frameworks like STRIKE and SWAT to stay agile, this conversation is packed with hard-earned lessons and bold takes. 💡 Episode Highlights Why connection and speed are the only competitive advantages left in a post-AI worldHow frontline execution—not just strategy—can make or break your GTM motionThe gap between marketing and sales (and why the “revenue team” mindset matters more than ever)Why “best practices” might be your biggest blocker to moving fast and being relevantHow frameworks like STRIKE and SWAT bring clarity and execution back to the people doing the work🎧 Tune in to rethink how your team shows up at every stage of the buyer journey—and why now’s the time to ditch the handoffs and play as one team. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show

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Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

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